Case Studies
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Ulta Beauty Honors Black Women as the MUSE of the Beauty Industry
Multicultural and Inclusive Marketing Awards December 30, 2021Ulta Beauty created a film highlighting the contributions that Black women have made, and continue to make, in the beauty industry.
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Unilever Created the First Deodorant for People with Disabilities
Multicultural and Inclusive Marketing Awards December 30, 2021Unilever wanted to revolutionize deodorant design to include everyone, however they are able to move. By co-creating the product with the disabled community themselves, Unilever designed a deodorant that’s easier to handle, easier to identify, easier to open and close, easier to apply.
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Welcome to Our World: Netflix Highlights Asian Diversity
Multicultural and Inclusive Marketing Awards December 30, 2021To combat Asian stereotypes and a surge in COVID-19-fueled Asian hate, Netflix created a video leveraging Asian celebrities and illustrating the diverse nature of the Asian American and Pacific Islander community.
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Ally Promotes Banking with a Video Game Integration
Smarties Awards December 28, 2021The online bank Ally partnered with Animal Crossing to promote itself through gamification, boosting account openings by over 300 percent.
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AT&T Demonstrates 5G’s Power Through the Newsroom
Smarties Awards December 28, 2021&T Business partnered with The Washington Post to showcase the power of 5G technology.
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AT&T Embeds Itself with E!’s Award Show Coverage
Smarties Awards December 28, 2021AT&T Integrated its messaging with E!’s red-carpet coverage of The Emmys, Oscars, GRAMMYs, and Golden Globes.
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Availing Lawyers of Video Evidence for Trials
Smarties Awards December 28, 2021Depositions.com made video deposition editing possible on a mobile device from the cloud.
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Boost Creates a “Stamina Meter” to Measure Athletes’ Performance
Smarties Awards December 28, 2021To promote its own stamina-imparting powers, beverage brand Boost created a new metric for sports media outlets to use in gauging athletes’ stamina.
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Castrol Invites Family Members to Express Their Love
Smarties Awards December 28, 2021Castrol helped normally taciturn Chinese family members express their affection for one another by recording loving messages through a GPS navigation app.
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Charter Schools Undertake an Enrollment Lead Gen Campaign
Smarties Awards December 28, 2021Charter Schools USA undertook a campaign to drum up interest in its schools, capitalizing on social media and mobile display marketing, among other tactics.
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Cook Your Difference to Spice up Tet
Smarties Awards December 28, 2021Maggi launched an integrated campaign based on cooking for the Vietnamese holiday of Tet.
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Cricket Wireless Engages with Hip-Hop Trivia
Smarties Awards December 28, 2021Cricket Wireless partnered with the TV network REVOLT for a hip-hop trivia campaign aimed at African-American audiences.
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Dove Takes an AI-Assisted Look Back at Women’s Hairstyles
Smarties Awards December 28, 2021Using AI technology, Dove delved into the public photos of people who commented on its social media posts and created a video that reviewed their past hairstyles.
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Dove’s Inspirational #CheckYourself Campaign
Smarties Awards December 28, 2021Dove is committed to educating and helping the next generation of women develop a positive relationship with their bodies. As a proud partner of the Swedish Cancer Society’s Pink Ribbon 2020, Dove wanted to connect with young women and educate them about the importance of self-checks and help make it part of their routine.
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Drones, Projectors, and Geotargeting: How Duolingo Created the Unignorable Push Notification
Smarties Awards December 28, 2021With its mascot Duo gaining a reputation as a bit of a stalker on social media, language-learning app Duolingo decided to lean into the reputation, using drones, projectors, and geolocations to target lapsed students with an unignorable push notification, projected onto buildings near their homes.
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Easing Soccer Fans' Anxiety with AI
Smarties Awards December 28, 2021Shampoo brand Clear capitalized on AI-powered predictive modeling to help soccer fans anticipate the outcomes to their matches and thereby alleviate their anxiety.
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Emak Jago (Champion Mom) on GoScreen
Smarties Awards December 28, 2021GoMart provides online grocery and delivery services. GoMart launched a new feature and partnered with a leading Indonesian retailer, Lotte Mart. The feature introduces personal shoppers to pick up the best quality produce and products to its customers, in the pandemic era.
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Every Prayer Starts with a Clean Pair of Hands
Smarties Awards December 28, 2021With the pandemic not yet completely under control, Lifebuoy posed a challenge for the public to maintain good hygiene practice.
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From Battle to Bottle: Clear China's Esports Breakthrough
Smarties Awards December 28, 2021Shampoo brand Clear wanted to increase sales with young Chinese men.
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Genesis Young Luxury
Smarties Awards December 28, 2021Genesis, a South Korean car company, marketed its luxury cars to younger generations.
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