Case Studies
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This Company Paid Tribute in a Heartfelt Way
ECHO Awards March 29, 2022"One Last Goodbye” was a TyC Sports campaign that had an emotional impact throughout Argentina, beyond the fanaticism or not for soccer.
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This Finance Company’s Quest
ECHO Awards March 29, 2022The pandemic made spending hours on screens became normal. This led to exposure to several digital ads, and without much else to do, impulsive shopping helped alleviate moods. With Quest2Invest, ICICI Prudential Mutual Fund was able to stand out from a clutter of ads on Mother’s Day and Father’s Day, engage with its core audience, and achieve quality leads.
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This Food Company Launched a "Quaran-Tensions" Campaign
ECHO Awards March 29, 2022Dole made fruit bowls emblematic to awkward, yet familiar, moments endured under lockdown at home across America.
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This Swedish Nonprofit Used Data to Enhance People’s Sex Lives
ECHO Awards March 29, 2022RFSU, a Swedish sexual education nonprofit, used data and market research to design an update to its Sense Me product and experience line, creating new experiences that were meant to stimulate users via their sense of hearing, the only sense previously neglected by Sense Me.
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Tinder, Meteor-Induced Apocalypses, and a New Way to Win Over Generation Z
ECHO Awards March 29, 2022With its “Swipe Night” campaign, Tinder invented a new way to engage generation Z users on its app. The dating app brand developed an interactive, post-apocalyptic video game that reimagined its app’s iconic “swipe” as a means of surviving the apocalypse and creating deeper connections with other Tinder users.
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True Caller Helps Women Block Harassment
ECHO Awards March 29, 2022True Caller created a video campaign illustrating the impact of harassment on woman fostering an environment where women could share their harassment stories across social media.
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Unilever Creates a Deodorant for the Disabled
ECHO Awards March 29, 2022Unilever released a deodorant designed to be easy to use for the visually and physically impaired.
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7-Eleven Highlights the Little Joys
Multicultural and Inclusive Marketing Awards December 30, 20217-Eleven showcased how its brand provides small joys that can make a big difference in someone’s day, drawing on the experiences of multicultural consumers in the process.
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AT&T Honors Black Future Makers
Multicultural and Inclusive Marketing Awards December 30, 2021AT&T celebrated those members of the Black community who were working to build a better future.
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Black Shop Friday
Multicultural and Inclusive Marketing Awards December 30, 2021Chicago advertising agency O'Keefe Reinhard & Paul strove to promote shopping at Black-owned businesses on the day after Thanksgiving.
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Can-Am On-Road Created a Women's Mentorship Program
Multicultural and Inclusive Marketing Awards December 30, 2021Reversing a 10-year downward trajectory for the motorsports category required some aggressive education and recruitment targets. Can-Am On-Road needed to know that the company was arming women with the tools and knowledge to get licensed and on the road.
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Cheetos Collaborated with Musician Bad Bunny
Multicultural and Inclusive Marketing Awards December 30, 2021Although Cheetos is the highest contributor to Frito-Lay salty share, the brand is losing Hispanic households at a faster rate than the general population. To reverse penetration declines, Cheetos needed to re-ignite the fire among Hispanics, particularly Latinx Superfans.
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Chicago Promotes Voter Registration in the Black Community
Multicultural and Inclusive Marketing Awards December 30, 2021The city of Chicago strove to promote voting within its Black community by creating voter registration booths that featured artwork inspired by the protests that George Floyd’s murder sparked.
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Fighting for Equity in Blood Donations
Multicultural and Inclusive Marketing Awards December 30, 2021Gay Men's Health Crisis took aim at the discriminatory policy that forbids gay men from donating blood.
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Football Is for Everyone
Multicultural and Inclusive Marketing Awards December 30, 2021To show its commitment to the LGBTQ+ community, the NFL partnered with The Trevor Project, a suicide prevention and crisis intervention organization for LGBTQ+, to elevate the organization’s efforts and highlight resources that could save lives.
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Ford F-150 More than Tough
Multicultural and Inclusive Marketing Awards December 30, 2021Ford’s campaign promoted the F-150 truck as the “truck of choice” regardless of paycheck.
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Harley-Davidson’s Tough Turban Keeps Sikh Motorcyclists Safe While Honoring Religious Freedom
Multicultural and Inclusive Marketing Awards December 30, 2021Because removing their turban to wear a helmet while on a motorcycle would be a violation of Sikhs religious beliefs, Harley-Davidson created the Tough Turban, a modified version of traditional Sikh male headwear that allowed Sikh men to ride their motorcycles safely without having to compromise their beliefs.
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How California Gave Smokers a Platform to Inspire People to Quit
Multicultural and Inclusive Marketing Awards December 30, 2021With the pandemic and the anti-Asian racism that accompanied it causing California smokers of Asian descent to cope by smoking even more, the California Tobacco Control Program launched a campaign that featured a multilingual helpline and creative featuring smokers telling their own stories in hopes of inspiring others to quit.
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How Don Julio Celebrated Cinco de Mayo
Multicultural and Inclusive Marketing Awards December 30, 2021The goal focused on developing a Cinco de Mayo campaign that authentically embeds Don Julio’s brand purpose “to champion the power of devotion in culture,” in so doing driving brand awareness and relevance among U.S. Hispanic drinkers.
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How Jägermeister and The Lesbian Bar Project Helped Support Lesbian Bars
Multicultural and Inclusive Marketing Awards December 30, 2021Jägermeister and The Lesbian Bar Project created a short documentary highlighting the struggles of bar owners, community activists, archivists, and patrons in three cities to drive much-needed funding for lesbian bars across the country.
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