Case Studies
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How This Campaign Shed Light on Racial Inequalities
Multicultural and Inclusive Marketing Awards December 30, 2021Big Facts, Small Acts has a mission to encourage the most vulnerable during the pandemic to cover up and wear masks to protect themselves and their communities.
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How Unilever Built Community Through Tea
Multicultural and Inclusive Marketing Awards December 30, 2021The goal of the “Live Awake/CommuniTEA in Arabic” campaign was to encourage and inspire people in the Arab community in North America, that the effort of a few can truly change the world for many and that when we collectively do the right thing and help others, real change can happen.
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How When We All Vote Drove Record Voter Turnout Among Generation Z in 2020
Multicultural and Inclusive Marketing Awards December 30, 2021With the goal of increasing voter turnout among generation Z people of color for the 2020 election, When We All Vote ran an omnichannel campaign that appealed to younger voters by focusing on how voting was the best way for them to use their voices and help build the nation they wanted to see.
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Human by Orientation PRIDE 2020
Multicultural and Inclusive Marketing Awards December 30, 2021In celebration of Pride Month, HBO offered 11 consecutive days of relevant content across platforms to consistently engage its target audience of LGBTQ+ culturally curious millennials.
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Instagram’s “We Create” Campaign Lifts Up Black Businesses Through the Power of Creative
Multicultural and Inclusive Marketing Awards December 30, 2021With its “We Create” campaign, Instagram aimed to provide relief to Black small business owners and creative professionals, two demographics that were hit especially hard financially by the pandemic.
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Jack Daniel's Tennessee Fire Presents Drag Queen Summer Glamp
Multicultural and Inclusive Marketing Awards December 30, 2021Jack Daniel’s recruited the help of the Drag community to create a reality series celebrating Pride outdoors.
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Jack Daniels’ New Calle
Multicultural and Inclusive Marketing Awards December 30, 2021Jack Daniels’ New Calle music platform authentically positioned the brand as the leading supporter of the Latin urban music scene at a regional and national level.
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McDonald’s Finds “Dorado” for Young Hispanics
Multicultural and Inclusive Marketing Awards December 30, 2021McDonald’s partnered with global Latin artist J Balvin to create a music video experience that would speak directly to young Hispanics.
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McDonald’s Lets Fans Place BTS’ Favorite Order
Multicultural and Inclusive Marketing Awards December 30, 2021McDonald’s appealed to multicultural youth by allowing them to place the same food order as the beloved K-pop band BTS.
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Olay Showcases the Beauty of STEM
Multicultural and Inclusive Marketing Awards December 30, 2021A print campaign for Olay was written in STEM languages, using real female STEM experts from diverse professional and cultural backgrounds as the faces of the campaign.
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P&G’s “Widen the Screen” Initiative
Multicultural and Inclusive Marketing Awards December 30, 2021P&G undertook an effort to fight stereotypes by promoting representations of Black life that normalized its everyday beauty.
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Pantene Family Pride
Multicultural and Inclusive Marketing Awards December 30, 2021Pantene leveraged out-of-home (OOH) channels and the real stories of LGBTQ families coming together through hair care to empower members of the community to be themselves and position itself as a hair care brand that supports diversity and inclusion.
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Pine-Sol: Empowering Black Women
Multicultural and Inclusive Marketing Awards December 30, 2021Pine-Sol created a multi-faceted platform aimed at providing support to Black women entrepreneurs.
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Respond2Racism: The First-Responder Twitter Bot
Multicultural and Inclusive Marketing Awards December 30, 2021To combat COVID-19 fueled anti-Asian hate, Goodby Silverstein & Partners created a Twitter bot that responded to anti-Asian tweets with messages from Asian frontline workers about the harmful effects of racist rhetoric.
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Sephora Canada Celebrates Indigenous Peoples Month for the First Time Ever
Multicultural and Inclusive Marketing Awards December 30, 2021With the goal of improving its diversity and inclusion efforts among indigenous peoples, Sephora Canada launched its first-ever National Indigenous History Month campaign, which highlighted indigenous individuals to help Sephora team members better know and understand Canada’s indigenous population.
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Share Something Real with Facebook Portal
Multicultural and Inclusive Marketing Awards December 30, 2021To combat Asian stereotypes and a surge in COVID-19-fueled Asian hate, Netflix created a video leveraging Asian celebrities and illustrating the diverse nature of the Asian American and Pacific Islander community.
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Tecate Hosts Virtual Music Festival on a Virtual Patio
Multicultural and Inclusive Marketing Awards December 30, 2021During the pandemic, Tecate launched a monthly virtual series of curated music programming inviting viewers to tune in and support local arts and culture.
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TikTok Celebrates Pride Digitally
Multicultural and Inclusive Marketing Awards December 30, 2021TikTok promoted an array of creators from the LGBTQ+ community, gaining visibility for their work on a host of partner platforms.
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Toyota 2020 Holiday Ad Inspires Hispanics to Cherish Even the Smallest of Journeys
Multicultural and Inclusive Marketing Awards December 30, 2021Keying in on the insight that American Hispanics were forced to be away from their families more than other demographics due to an inability to work from home during the pandemic, Toyota created a holiday ad that highlighted the importance of taking even small journeys with loved ones.
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Toyota Partners with Paralympic Champion to Highlight Importance of Strong Adoptive Families
Multicultural and Inclusive Marketing Awards December 30, 2021With the goal of showing consumers how technological advancements in automobiles can enhance life, especially for those with disabilities, Toyota partnered with 13-time Paralympic gold medalist Jessica Long, who suffers from a bone disorder, on a new campaign.
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