Case Studies

Sounds of the Season
B2 Awards August 12, 2021
Ad agency Cargo created a vintage-inspired vinyl holiday lo-fi album for current agency clients via direct mail and an online experience that went on to generate revenue and relationships.
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That’s a Better Normal
B2 Awards August 12, 2021
To highlight how its products and solutions could benefit workers and businesses during and after the pandemic, Visa created the “That’s a Better Normal” campaign.
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The ABCDs of Innovation
B2 Awards August 12, 2021
The “ABCDs of Innovation” campaign demonstrated how Broadridge helped clients understand and apply next-gen technologies.
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The Digital Life Index
B2 Awards August 12, 2021
Publicis Sapient’s Digital Life Index is an ongoing consumer survey designed to expose changes in the digital lives of consumers, creating an ongoing dialogue that fosters new habits and expectations while defining the way people interact with brands.
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The Happiness Network
B2 Awards August 12, 2021
The Happiness Network was an event series hosted by Verizon Media that brought all of its clients together virtually to connect and participate in unique experiences.
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The Route to Resilience
B2 Awards August 12, 2021
Microsoft created a content initiative to acquire new C-suite contacts, improve engagement among managed accounts, and support its clients amid the global pandemic.
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Think with Google Podcast
B2 Awards August 12, 2021
Google pivoted from the traditional white paper to audio by launching the Think with Google podcast, a custom podcast exploring marketing tools and strategies with thought leaders across the marketing industry.
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This Company Empowered Students
B2 Awards August 12, 2021
Accounting and advisory organization Grant Thornton’s Empower Student Growth Program was aimed at college freshmen, with a focus on those who self-identify as a member of an underrepresented group (i.e., Black or Latino) nationally.
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This Internal Employee Campaign Is Inspirational
B2 Awards August 12, 2021
Stein IAS launched the “Learn for Your Life” campaign to connect its colleagues across six global offices, as well as potential recruits group leadership. Its secondary target focused on marketing industry peers and HR peers.
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Time to Adapt
B2 Awards August 12, 2021
Tata Consultancy Services leveraged striking imagery, comparing nature’s capacity to overcome adversity to organizations scrabbling to adapt to the pandemic, to generate new leads and raise awareness of its IT solutions.
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Trademark: What Mark Will You Leave?
B2 Awards August 12, 2021
Trademark developed a new website to distinguish itself from other event marketing companies and introduce the idea of brand memory marketing to its clients.
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U.S. Open Augmented Reality Built by Deloitte
B2 Awards August 12, 2021
Deloitte developed an immersive experience that enhanced the second-screen experience for golf fans watching the U.S Open from home.
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Upending Customer Perception of an Investment Company
B2 Awards August 12, 2021
Vanguard undertook a campaign to promote its active bond funds.
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USPS No Surcharge Campaign
B2 Awards August 12, 2021
USPS created a gamified direct mailing, layered with AR technology, to demonstrate how the mail carrier can help businesses save up to 30 percent on shipping.
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USPS: Drive Action to the Polls
B2 Awards August 12, 2021
The United States Postal Service created the “Drive Action to the Polls” campaign to demonstrate how mail easily integrates with digital channels, and combating the misperception that mail is outdated or ineffective.
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Verizon 2020 Data Breach Investigation Report Program
B2 Awards August 12, 2021
Verizon developed the 2020 Data Breach Investigation Report (DBIR) program to encourage less technical business leaders to engage with its report without compromising the data focus that made the study popular among experts.
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Video Marketing: Trelleborg SmartPort
B2 Awards August 12, 2021
Trelleborg created an informative video to increase awareness of its port management technologies, capable of driving efficiencies, improving safety, and increasing ROI for ports and vessels.
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Vollrath Created a Premium Online Experience
B2 Awards August 12, 2021
Vollrath created a best-in-class online experience, fully optimized for mobile and search engines, laying the groundwork for e-commerce functionality.
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We’re All In
B2 Awards August 12, 2021
The Wisconsin Economic Development Corporation (WEDC) used the power of marketing to bring people, businesses, and communities together to fight the devastating impact of the pandemic.
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We’re All In for Small Business Saturday
B2 Awards August 12, 2021
The Wisconsin Economic Development Corporation leveraged social channels to connect consumers to small businesses committed to safe practices, online services, and curbside offerings amid the pandemic.
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