Case Studies
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How Ingredion Combined the Best of In-Person and Virtual Events to Win Over Prospects and Showcase Its New Protein Facility
B2 Awards August 12, 2021When the pandemic made in-person events impossible, Ingredient solutions leader Ingredion combined a virtual live stream with a robust content hub into a singular customer experience to celebrate the grand opening of its new protein facility in Nebraska. This microsite engaged targets while showcasing the brand’s capabilities and resources, including a virtual tour of the facility.
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How Nationwide Became a Thought Leader
B2 Awards August 12, 2021The agents Nationwide work with want to be confident in a carrier’s expertise. That’s why the company launched the Commercial Insight Center, a thought leadership content marketing microsite designed to support the overall commercial insurance marketing campaign.
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How Nestlé Won Back its Clients
B2 Awards August 12, 2021Nestlé developed an email/direct-mail campaign to “win back” small businesses that cancelled their water delivery service due to the pandemic.
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How Splunk Used Account-Based Marketing to Deepen Customer Affinity for Its Data Solutions
B2 Awards August 12, 2021When a new acquisition positioned San Francisco-based tech company Splunk as a global leader in at-scale, cloud-based data monitoring, the company built a campaign to convince customers already using its on-premise tools for data monitoring and analysis to convert to its cloud-based solutions.
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How This Company Created a Virtual Community
B2 Awards August 12, 2021Listening to its customers’ needs, campus technology solutions company Ellucian created a five-month online experience, eLive, providing a platform through which a global virtual higher education support group could form.
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How This Company Increased Brand Awareness
B2 Awards August 12, 2021Financial institution Symcor ran a bold marketing campaign to strengthen brand awareness and change market perceptions with strong creative, powerful messaging, and a highly targeted media plan to increase traffic to its website.
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How to Win Consumers with Direct Mail
B2 Awards August 12, 2021Printing solutions provider Brother created a campaign during the pandemic to educate IT leaders.
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How Trelleborg Docking & Mooring Improved Its Demand Generation
B2 Awards August 12, 2021Trelleborg Docking & Mooring engaged the port community on docking and mooring to highlight two new products in the SmartPort ecosystem: “DynaMoor” and “AutoMoor.”
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HP Promotes New Channel Partner Program
B2 Awards August 12, 2021To introduce HP Amplify, HP launched an integrated global campaign leveraging media relations, direct-to-partner communications, executive communications, virtual press events, and social media.
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HSBC Commercial Banking: Preparing Clients for the Next Normal
B2 Awards August 12, 2021HSBC created its “The Next Normal” campaign, a seven-episode interview video series with thought leaders, to raise awareness of how partnering with the company could help business achieve their goals.
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John Deere: The Farm Must Go On
B2 Awards August 12, 2021With Americans horrified by the amount of food farmers were being forced to waste during the pandemic, John Deere saw an opportunity to shine a light on the importance of farmers and the difficulty of farming, while at the same time helping to improve its brand perception.
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John Deere’s Run Your World
B2 Awards August 12, 2021With North America’s largest construction equipment trade show looming, John Deere crafted an exhibition that highlighted the relationship between the brand’s dealers and their customers, while generating more foot traffic and leads for the business.
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Jumpstarting Brand and Demand
B2 Awards August 12, 2021Jumio used a global multi-channel marketing and media campaign to drive awareness and change how clients viewed its brand, positioning its Know Your Customers (KYX) identity verification platform as the only solution for businesses that want to combat fraud.
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LEGO’s “Hannah Rebuilds It” Inspires a Generation of STEAM Educators and Students
B2 Awards August 12, 2021With the goal of raising brand awareness and engagement for its LEGO Education brand, LEGO launched a campaign that used inspiring video and print content to engage educators and make them aware of the brand’s SPIKE Prime learning solution for STEAM students.
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LinkedIn: Where Gamers Live?
B2 Awards August 12, 2021To secure an account with gaming brand Anonymous Co., LinkedIn Marketing Solutions leveraged a unique mailing to illustrate the overlap between professionals and gamers.
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Mastercard Uses a Virtual Thought Leadership Program to Sell Customers on its Anti-Fraud Tools
B2 Awards August 12, 2021With the pandemic offering bad actors an opportunity to circumvent cybersecurity measures and defraud businesses and consumers, Mastercard developed a leadership program that used webinars and virtual events to engage and educate audiences on how its products and services could help foil the fraudsters.
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Mower’s Bring Your Work to Kids Day
B2 Awards August 12, 2021In response to the pandemic, Mower developed an interactive experience called “Bring Your Work to Kids Day” and drove impressive engagement through a mix of daily challenges, a virtual event, and a microsite. The campaign provided users with a sense of community and connection in a time of fear.
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NYDIG’s Award-Winning Website Relaunch
B2 Awards August 12, 2021NYDIG.com, a branded corporate website, launched last year and introduced NYDIG’s world-class technology platform and professional services to the global financial community as a market disruptor rooted in meeting the highest regulatory, audit, and governance standards.
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Panasonic: What Moves Us
B2 Awards August 12, 2021Panasonic realized that its brand had fallen out of favor with an increasingly important millennial audience. The company leveraged Olympic athletes, STEM students, and its own employees to produce content that highlighted the brand’s purpose and improved how it was perceived by the target audience.
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Pitney Bowes Used a Combination of Digital Content and Online Surveys to Generate Better Leads
B2 Awards August 12, 2021Pitney Bowes needed to generate leads in the absence of events. The key: an interactive web survey where prospects could benchmark their performance. Responders received a customized report that compared their response to their peers and captured qualifying information about each prospect.
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