Case Studies
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What Deloitte’s Back-to-School Study Showed
B2 Awards August 12, 2021The Deloitte back-to-school and back-to-college campaign focused on consumers and retailers in the U.S. Surveys targeted parents with at least one child attending school in grades K through 12 or heading to college; the overall campaign also targeted retailers nationwide.
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Zekelman Industries — Make It Here
B2 Awards August 12, 2021Zekelman created a personalized dimensional mailer for key audiences to remind people in the manufacturing sector of the real purpose of their work.
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#CloudQuarters
REGGIE Awards May 21, 2021Facing a leads-vacuum in the midst of the COVID-19 pandemic, SADA Systems responded by creating a resource for remote workers in eight days.
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AARP Gamifies Rewards
REGGIE Awards May 21, 2021AARP Rewards was a societal change enabler disguised as a loyalty program that drove positive habits and knowledge to prepare participants for life transitions. Participants earned points by completing activities aligned to moments that mattered to AARP’s audience.
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Ally Racing Bids Farewell to a Retiring Driver
REGGIE Awards May 21, 2021In a racing season disrupted by COVID-19, Ally Financial strove to give retiring NASCAR driver Jimmie Johnson a proper send-off.
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American Standard Satirizes 2020 with Custom Toilet Paper
REGGIE Awards May 21, 2021American Standard satirized the disaster that was 2020 with toilet paper printed with the various negative aspects of the year.
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Bon Appé-Cheetos Holiday Cookbook
REGGIE Awards May 21, 2021Cheetos created a holiday cookbook in which all of the recipes used the snack food as an ingredient.
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Celebrating Dia De Los Muertos with Hershey
REGGIE Awards May 21, 2021A global pandemic forced retailer Hershey to cut its factory order of Hershey’s themed Halloween bags. Instead, Hershey developed a targeted strategy that spoke to its shopper’s heritage and turned everyday variety bags into a fun, family-centric activity that honored the origins of Dia de los Muertos.
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Dunkin’s Spoofed a Blink-182 Song Perfectly
REGGIE Awards May 21, 2021In 2020, America was running on empty and craving the comfort of fall more than ever. Because of this, Dunkin’ launched “All the Fall Things,” inspiring guests to buy more fall things and catching the attention of Blink-182, leading to comparative sales increases.
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Famous Orders — The Travis Scott Meal
REGGIE Awards May 21, 2021McDonald’s “The Travis Scott Meal” became an instant bestseller and internet phenomenon, doubling Quarter Pounder sales the first week and trending #1 on Twitter while also allowing fans to engage with McDonald’s in a way unlike ever before.
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Game On: Winning the PC Aisle
REGGIE Awards May 21, 2021Intel invented Gaming IPOS (Intelligent Point of Sale), proprietary software that lets gamers in-store take new gaming PCs for a ride and easily compare to the other PCs on the shelf thanks to real-time performance feedback and metrics.
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Get Low
REGGIE Awards May 21, 2021Kroger used a memorable, culturally relevant mnemonic to inspire shoppers to engage with the brand while learning new ways to save at Kroger.
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Go RVing Honeymoon InteRVention
REGGIE Awards May 21, 2021Inspired by couples whose honeymoons were canceled due to the pandemic, Go RVing’s Honeymoon InteRVention was created to turn disappointment into a trip of a lifetime.
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Halloweendy’s Scare Thru
REGGIE Awards May 21, 2021Wendy’s reimagined holiday celebrations and transformed an ordinary Wendy's drive-thru in Los Angeles into the first-ever Halloweendy’s Scare Thru, an immersive drive-thru haunted house.
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How Dell Created a Podcast Conference
REGGIE Awards May 21, 2021Conferences help provide small businesses with the expertise and knowledge they need. But in 2020, with a nationwide quarantine, conferences were canceled. For Small Business Month, Dell created the world’s first Small Business PodFerence: A podcast-based conference designed to share advice and inspiration with small businesses.
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Hudson Yards Shine Bright
REGGIE Awards May 21, 2021Related’s Shine Bright, a celebration of light and life, helped over 1.1 million guests celebrate the magic of the holiday season at Hudson Yards, the newest neighborhood in Manhattan.
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IBM Watson Advertising and CVS
REGGIE Awards May 21, 2021CVS set out to reach and engage consumers in high-risk areas to drive flu shot vaccinations and help people stay healthy through its sponsorship of the AI-enabled Flu Insights with Watson tool, an AI-enabled risk assessment tool on The Weather Channel app.
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IBM Watson Advertising Conversations for State Farm
REGGIE Awards May 21, 2021State Farm set out to reach consumers during the volatile 2020 hurricane season to keep them safe with the help of AI-powered IBM Watson Advertising Conversations.
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Jersey Shore Family Vacation Shoppable Content
REGGIE Awards May 21, 2021ViacomCBS launched the first shoppable content experience, enabling commerce to be split between assortments at separate retail locations from a single code on screen.
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Jif Settles the Jif vs. Gif Debate
REGGIE Awards May 21, 2021Jif co-opted the debate about whether the word GIF was pronounced with a “hard G” or a “soft G” to drive sales of its peanut butter.
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