Event Recaps
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How Hyundai Approaches Influencer Campaigns
Event Recaps July 20, 2021Hyundai’s PR and marketing teams reviewed how they both approach influencer marketing, sharing the framework that ensures the two teams are always singing from the same sheet of music and some examples of how the brand has recently partnered with influencers.
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How to Create Shoppable Moments Everywhere
Event Recaps July 20, 2021With consumer shopping habits rapidly changing, marketers must capitalize by building numerous shoppable moments into the buyer journey, ensuring that consumers can purchase with limited friction the moment they feel inspired to do so. In this session, the team at Blue Chip shared some tips.
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Innovation at the Speed of Culture
Event Recaps July 20, 2021Mattel’s Jason Horowitz discussed the brand’s strategy for creating success out of uncertainty during 2020, navigating dynamic change via increased purpose, relevance, and bold action with iconic brands like Barbie, Hot Wheels, and Fisher-Price.
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Is Contextual Targeting the Phoenix of the Ad Industry?
Event Recaps July 20, 2021In this session, Steve Silvers, SVP Product at Neustar, discussed how his company helps advertisers reach their intended audiences where it matters and realize brand growth.
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Patients As People: A Lifestyle Approach to Treatment
Event Recaps July 20, 2021In this session, learn how Eli Lilly, working in partnership with Meredith and leveraging their proprietary insights, gained a better understanding of its patients in every aspect of their lives, leading to more resonant messaging and greater treatment effectiveness.
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The ANA Programmatic RFP
Event Recaps July 20, 2021In late April, the ANA issued an RFP for a comprehensive study of the programmatic media buying ecosystem. In this session, speakers from the ANA discuss the rationale behind the RFP, what they’re doing, and what they expect to learn.
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The Programmatic Dilemma: How to Measure Media Buying Services During an Agency Pitch
Event Recaps July 20, 2021The Hershey Company shared how it moved away from theoretical pitch meetings to a hands-on-keyboard, interactive live buying test that demonstrates an agencies’ programmatic capabilities.
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Delivering High-Quality Creative Feedback
Event Recaps July 13, 2021Bruno Gralpois, Co-Founder and Principal of Agency Mania Solutions, discusses how to get top quality and high-performance work from your advertising and creative agencies.
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Diversifying Graduate Programs to Diversify the Workplace
Event Recaps July 13, 2021Sandi Edgar, formerly of the Temerlin Advertising Institute at Southern Methodist University, discusses how diversifying graduate programs will ultimately diversify those working in advertising and marketing, at agencies and brands alike.
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Building Stronger Customer Relationships with a Personalized First Impression
Event Recaps July 12, 2021In this session, learn how Aki Technologies analyzed A/B tests from real-life campaigns for PepsiCo and Westward Whiskey to explore the impact of personalization on engaging new customers.
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The Untapped Potential of B2B Customer Loyalty Programs
Event Recaps July 12, 2021Speakers from PwC’s Loyalty Center of Excellence discussed the benefits of B2B loyalty programs, the various types of B2B loyalty programs, and five actions for making B2B loyalty work.
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From Animal Crossing to the White House: A No-Malarkey Guide to Winning Credibility and Attention in Gaming Culture
Event Recaps July 8, 2021Social media marketing won the 2016 election for President Trump. In 2020, the Biden Campaign brought its ground game to a video game, betting big on gaming to reach potential voters. In this session, hear from the creators of the Biden for President Campaign's Biden Island.
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Fueling Campaign Performance with Intelligent Creative
Event Recaps July 8, 2021In this session, the Ad Council discusses how dentsu’s Attention Lab powered by VidMob leveraged AI and machine learning to optimize creative with a platform-first design approach, dramatically boosting social ad performance for the Ad Council’s “Seize the Awkward” campaign, focused on mental health awareness and youth suicide prevention.
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The Three Roles of Creative in Marketing
Event Recaps July 8, 2021In this session, lean how Yum! Brands’ experience globally argues that there are three main roles of creativity: making the brand culturally relevant; helping the brand break through, and; reinforcing the distinctive nature of the brand and its offerings.
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What Happens When You Stop Selling: How an Iconic Brand Is Challenging the Norm by Embracing Its Roots
Event Recaps July 8, 2021In this session, Kraft-Heinz’s Jess Vultaggio and Johannes Leonardo’s Emily Garvey Elias pull back the curtain to showcase the magic that can happen when brands prioritize “anti-advertising” strategies, stop apologizing, and start embracing the most optimistic role they can play in people’s lives.
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Ad-Effectiveness and Efficiencies in a Cookie-Less Market
Event Recaps June 29, 2021In this session, learn how 100% measurement with existing and reliable transactional data can maintain proper ad effectiveness and delivery efficiency without risking violation of regulatory and industry rules around user data utilization.
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Business Affairs Best Practices: How Brands Can Mitigate Risk in Asset and Rights Management
Event Recaps June 29, 2021In this session, APR and HP share a high-level overview of the business affairs landscape and how brands can tackle this evolving space as they produce and reuse more assets than ever before.
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Enhancing Enterprise Value Through Purpose-Driven Marketing
Event Recaps June 29, 2021Executives from creative agency Heart & Soul Marketing discussed the importance of purpose-driven marketing for brands to appeal to younger consumers.
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Financial Automation in Media
Event Recaps June 29, 2021Corporate Spending Innovations discussed how automation can benefit a variety of marketing functions, including enterprise resource planning, accounts receivable, invoicing, and payments.
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Leveraging Attribution
Event Recaps June 29, 2021Attribution is both an art and a science. Best Western Hotels discussed trends in the travel industry during the pandemic.
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