What Happens When You Stop Selling: How an Iconic Brand Is Challenging the Norm by Embracing Its Roots

In this session, Kraft-Heinz’s Jess Vultaggio and Johannes Leonardo’s Emily Garvey Elias pull back the curtain to showcase the magic that can happen when brands prioritize “anti-advertising” strategies, stop apologizing, and start embracing the most optimistic role they can play in people’s lives.