Event Recaps
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From "Brand Police" to Strategic Advisers
Event Recaps May 13, 2021PwC’s Mark Mullings tracked the evolution of the PwC brand through its history and discussed how its in-house creative team managed to change perceptions and restore pride in the brand.
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Future-Proof Your Customer Data for a Post-Cookie World
Event Recaps May 13, 2021For years, cookies have empowered brands and agencies with critical behavioral insights on consumers. But when the cookie crumbles in January 2022, what does that mean for your ability to understand and reach your target audience?
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How to Stay Relevant: In-House Lessons Learned in Five Years
Event Recaps May 13, 2021The PGA shared tips for creating an in-house agency.
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In-House Doesn't Define You, Your Culture Does: Three Keys to Evolving Beyond the Stigma
Event Recaps May 13, 2021David Angelo, founder and creative chairman of David&Goliath, shares how to keep your agency brand thriving, relevant, and dynamic when in-house.
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Norton LifeLock "Keep Prying Eyes Out" — A 2021 ECHO Entry Highlight
Event Recaps May 13, 2021Leveraging consumer insights, Norton LifeLock knows the need for digital privacy is of utmost importance. Hear how the brand successfully used this insight as the catalyst for positioning Norton 360 as a privacy solution and foundation for a multichannel campaign messaging strategy that resonated globally.
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Omnichannel Advertising: From Buzz Words to Brass Tacks
Event Recaps May 13, 2021Mediaocean offered advice for how to organize omnichannel advertising operations and for how to select the tech partner who will support these operations.
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The Ins and Outs of Brand Campaign Activation
Event Recaps May 13, 2021Extreme Reach explained the benefits of having a centralized global platform for marketers that simplifies the activation of multichannel campaigns.
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Developing an Internal Agency Winning Team Culture
Event Recaps May 12, 2021McCormick's Alia Kemet discussed how to inspire and grow an internal agency team that will drive unprecedented business results, reach big goals, and thrive during critical and difficult moments.
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Digital Advertising Alliance YourAdChoices
Event Recaps May 12, 2021Lou Mastria, Executive Director of the Digital Advertising Alliance, provided an update on the organization's work.
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Driving Results with an In-House Agency: Maximizing Efficiency and Effectiveness
Event Recaps May 12, 2021Chief Marketing Officer Dwayne Chambers from Checkers Drive-In Restaurants explained how to drive efficiency and maximize results by shifting the most important roles to internal resources.
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Ethics Policy Updates: May 2021
Event Recaps May 12, 2021In this session, get updates on legislation and regulations around the country, the Identity Resolution Task Force, and "bad actor" case studies.
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How ADT Cracked the Social Code
Event Recaps May 12, 2021ADT described a campaign that generated an impressive sales-driving organic halo effect from a paid social media investment.
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How Brands Can Move at the Speed of Change
Event Recaps May 12, 2021Accenture discussed its forthcoming research that identifies a segment of top-performing marketers and the ways they drive double-digit revenue growth.
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Insights and Highlights from Cella's 2021 In-House Creative Industry Report
Event Recaps May 12, 2021This session provides insights and highlights from Cella's 2021 In-House Creative Industry Report — the standard that is prized by leaders of in-house creative departments who seek validation and direction on managing a more effective in-house agency.
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TD Bank's Studio 361: An In-House Agency Evolution and Journey
Event Recaps May 12, 2021TD Bank shared its experience with developing an in-house agency, along with a number of the lessons learned along the way.
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The Un-House Agency
Event Recaps May 12, 2021Amina Dilawari and Michael Rowland with St. Jude Children's Research Hospital, Inc. ALSAC share how they are letting go of traditional ways of working to build a more collaborative and effective approach.
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A Winning Holiday Strategy: Analyzing, Planning, and Executing
Event Recaps May 6, 2021In this session, Positive Promotions shared how it used insights from 2019’s holiday email campaign to guide its 2020 initiative.
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Demystify Email Optimization to Get More Emails to the Inbox
Event Recaps May 6, 2021In this session, hear the perspectives from both a deliverability and compliance expert (Udeme Ukutt of Linkedin) and an email marketing expert (April Mullen of SparkPost) on opportunities to make your emails much more effective.
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Findings: The IEG “Decision Makers” Survey
Event Recaps May 6, 2021The Independent Evaluation Group (IEG) examined recent data and trends related to sponsorships and how that marketing tactic has been affected by COVID-19.
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Fresh Scent in 20 Markets
Event Recaps May 6, 2021In this session, Notino, Europe’s largest beauty e-commerce site, shared how it successfully launched its email campaigns, and how it unified all its brands under one name.
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