Event Recaps
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In-House: Where Creativity Can Thrive, Even in Lockdown
Event Recaps April 27, 2021Teresa Sausville from Nestlé Purina discussed how to bring creative thinking in-house and keep minds connected and inspired, even while working from home during the COVID-19 pandemic.
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Mobile Gaming: An Unmissable Opportunity to Engage Your Audience in 2021
Event Recaps April 27, 2021Join this session hosted by Meagan Ralston from Twitter's MoPub Advertisers & Agencies team and speakers Amir Hemmat, Senior Manager, Programmatic at UM Worldwide and Chris Akhavan, SVP at Glu Mobile, for insights on why in-app gaming is an advertising channel that advertisers can’t ignore in 2021.
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Novo Nordisk Inc.'s Studio Agency Model
Event Recaps April 27, 2021Novo Nordisk explained how it achieved savings and other benefits by shifting some of its agency work to external studios.
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Why Gamers Love Mountain Dew
Event Recaps April 27, 2021Nicole Portwood, VP of marketing at Mountain Dew, dove into Mountain Dew Game Fuel's creation, the new e-shop, and PepsiCo's strategies for success with the gaming audience.
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Chasing Trends vs. True Empathy in Influencer Marketing
Event Recaps April 23, 2021Jason Y. Lee, founder and CEO of Jubilee Media, and Evan Sigel, Jubilee's head of brand partnerships, presented case studies that demonstrate why empathizing with audiences is more important than ever, and discussed how brands can deepen their connection with consumers.
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Measuring Influencer Marketing ROI
Event Recaps April 23, 2021Kelly Cagney, director of global marketing for Turtle Wax, presented a case study on how the brand has been able to attribute sales from influencer campaigns, maximize ROI, and report back to the business on the impact of tracking influencer ROI.
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Advancing Global Trade with Blockchain
Event Recaps April 22, 2021IBM's Veena S. Pureswaran discussed how to modernize rules to create a scalable business environment, introduce interoperable standards to connect digital platforms and technologies, and support industry to modernize digital systems and processes.
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Designing a Test and Learn Culture in Modern Retail
Event Recaps April 22, 2021Recently, Target discussed some of the methods and techniques that have contributed to the success of Target's test and learn culture.
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Actionable Content and the Collapse of the Purchase Funnel
Event Recaps April 21, 2021Working with Meredith, Walmart built engaging, content-rich experiences that were integrated with their retail API to help consumers save time by pulling the shopping experience forward and thus streamlining the path between impulse and enjoyment.
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Building and Engaging Communities in a Virtual World
Event Recaps April 21, 2021Learn how Poshmark faced the challenge of the pandemic and developed a hybrid solution to continue building its community, and in the process, discover a new lever to extend its brand.
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Get More out of Your Partnerships — Adapt to Change, Leverage Data, Deliver Your Story
Event Recaps April 21, 2021In this session, KORE shared what it has seen across the global brand partnership landscape including industry data on how leaders in the industry are getting smarter about their investments and supporting strategic shifts across their business.
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Here’s What Generation Z Cares About
Event Recaps April 21, 2021At ANA’s 2021 Experiential, Content, and Commerce Marketing Conference, DoSomething.org's Mary Noel broke down what all marketers need to know about generation Z.
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How Kia Motors Amplifies Purpose and Makes an Impact
Event Recaps April 21, 2021Kia Motors VP of marketing Russell Wager and David & Goliath founder and creative chairman David Angelo discussed the power of purpose and compelling, authentic storytelling.
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Leveraging Content and Commerce to Build New Behaviors
Event Recaps April 21, 2021Learn how Feather launched a series of experiments across marketing, physical product, and digital product to address consumer barriers and drive new behaviors.
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Breaking Through in an Industry Where the Competitors Have a 75-Year Head Start
Event Recaps April 20, 2021Learn about Root’s four-staged marketing approach of bold content, mobile-first ad strategies, mapping back to a product experience unlike any other, and taking big swings to change industry legislation through grassroots tactics.
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CPG Goes to DTC: Learning the New Brand/Performance Tango
Event Recaps April 20, 2021Vivian Chang with Clorox DTC explored how the interplay of national ad spend, shopper marketing, and DTC advertising can both build the brand and drive measurable performance by leveraging tests that spans product merchandising, channels, and site experience.
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Driving Growth by Reinventing Beauty Experiences, Content, and Commerce
Event Recaps April 20, 2021L’Oréal shared how it is capitalizing on technology to re-imagine commerce, content, and experiences in the beauty market.
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How Bud Light Hijacked the Console Wars
Event Recaps April 20, 2021Bud Light appealed to gamers with a device that combined a gaming console with a projector and a beer koozie.
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How Ferrara Is Sharing Delight Through Content and Experiential Activations
Event Recaps April 20, 2021Ferrara capitalized on gaming and influencers to promote its line of candies.
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QR Codes and Mom Jeans: Once a Bad Joke, Now the Hot Trend
Event Recaps April 20, 2021Hear how leaders in the alcohol and beverage and financial services categories are leveraging QR code technology to bridge the gap between offline and online customer experiences.
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