Event Recaps
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State of the Inbox and Deliverability
Event Recaps September 25, 2024In this session, hear from industry experts about what brands should do to provide value and engaging content to subscribers while also operationally establishing reputable sending infrastructure, monitoring reputation, and navigating the changing rules of the ISPs.
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The Future of MarTech Leadership
Event Recaps September 25, 2024In this session, hear about the groundbreaking MarTech talent industry initiative launched between the ANA Educational Foundation and the ANA MarTech Leadership Council. Discover the key challenges and opportunities around inspiring future MarTech leaders and how you can join the movement.
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Tips for Dealing with Recent Developments in Media Partnerships and AdTech
Event Recaps September 25, 2024During a September 2024 meeting of the ANA’s Legal Affairs Committee, lawyers from BakerHostetler gave legal advice for how to maintain compliance with the various laws related to media partnerships, handling sensitive data, and the use of online trackers.
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Two Updates for Brands
Event Recaps September 25, 2024In this session, speakers covered how to establish ownership rights in combined brands owned by different subsidiaries of the same parent company. They also discussed a recent PR trend where companies are ambushing/duping their own brands to create buzz for the original brand.
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Unlocking the Power of Partnerships: The Latest in Marketing Sponsorships and Brand Activations
Event Recaps September 25, 2024In this session, delve into legal issues that support and shape the evolving landscape of sponsorship and brand collaborations in entertainment, sports, and beyond. Speakers discussed intricacies of navigating contracts and intellectual property rights, ensuring compliance, mitigating risks, and more.
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All-In Marketing: Orchestrating Account-Centric Growth Strategies
Event Recaps September 24, 2024Innovative strategies for account-based growth were discussed by Heather Adkins, head of industry, field, and account-based marketing growth and strategy at KPMG.
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Balanced Investment: Optimizing Revenue Growth Through Strategic Prioritization
Event Recaps September 24, 2024Key strategies for revenue growth were discussed by Kristin Thompson, marketing director at West Monroe.
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Beyond the Headlines: Unpacking Media Narratives on the State of DEI
Event Recaps September 24, 2024As DEI faces ongoing challenges, major companies are scaling back or adjusting their initiatives. Judging by the headlines, one might think DEI is facing a complete collapse. Hear thoughts, concerns, and ideas from DEI experts.
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Four Emerging Trends with a Potential for a Significant Impact on Marketers
Event Recaps September 24, 2024During a session at a September 2024 meeting of the ANA’s Marketing Futures Committee, Hudson MX, a media management and measurement platform, shared predictions for four trends that it expects could reshape marketers’ approaches to their jobs.
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Here’s Why Technology Alone Can’t Power Your ABM Strategy
Event Recaps September 24, 2024Northwestern University’s Jonathan Copulsky discussed why technology alone can never be the answer to better account-based marketing (ABM) outcomes and provided some ways in which marketers must ensure they’ve got the right data sets to power technological solutions.
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How This Brand Crafted a Gold Standard ABM Campaign
Event Recaps September 24, 2024Twogether’s Minaz Tejani shared how his team assisted the London Stock Exchange Group to achieve an ostentatious goal by creating an account-based marketing program that transformed data into meaningful action.
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Spearfish Marketing: Biocatch's Approach to Massive Growth
Event Recaps September 24, 2024Jonathan Daly, CMO at BioCatch, and Amy Grucela, SVP of strategy for Marketbridge, discussed account-based marketing (ABM).
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The Power of Data, Attribution, and Sales-Marketing Alignment
Event Recaps September 24, 2024Mike Stratta, CEO of Arcalea, discussed one of the most critical components to ABM success — the synergy between sales and marketing.
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Understanding the New Hispanic Immigrant — Their Experience and Their Impact on the U.S. Economy and Culture
Event Recaps September 24, 2024Jose Villa, founder and president at Sensis, discussed this massive new market opportunity with Sensis's new groundbreaking study — the New Hispanic Immigrant Report — highlighting new Hispanic immigrants' attitudes, behaviors, perceptions, and motivations, as well as how their immigration is reshaping the U.S. Hispanic market.
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Building Commerce Media Platforms
Event Recaps September 19, 2024United Airlines' Kinective Media platform and its partnership with Magnite highlighted the development and implementation of commerce media platforms, specifically in the travel sector. The analysis covered technical requirements, strategic considerations, and early performance indicators.
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Astellas Pharma's Global LinkedIn Optimization: A Strategic Transformation
Event Recaps September 18, 2024Bob Skwarek from Astellas Pharma shared insights on the company's two-year journey to optimize its global LinkedIn presence, consolidating multiple regional pages into a single, cohesive global platform.
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Content Credentials and the Future of Online Transparency
Event Recaps September 18, 2024During a session at a September ANA AI Committee meeting, Ray Lansigan, EVP of corporate strategy at Publicis Groupe, and Adam Buhler, EVP of creative technology at Publicis Groupe, discussed the Coalition for Content Provenance and Authenticity’s (C2PA) content credentials initiative.
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Media and Marketing Innovations During the 2024 Election
Event Recaps September 18, 2024Carl Bialik from YouGov presented findings from a late August 2024 survey on the impact of media innovations during the U.S. presidential election cycle, offering insights into voter perceptions and the effectiveness of various campaign strategies.
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Revolutionizing Digital Media Audits: Driving Growth Through Enhanced Effectiveness
Event Recaps September 18, 2024Evan Kory from Audible and Tom Denford from ID Comms discussed the evolution of media auditing in the programmatic era, highlighting the need for a new approach to drive digital transformation and leverage media as a growth catalyst.
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The Evolution of the Retail Media Revolution
Event Recaps September 18, 2024Georgia-Pacific shared how it leverages transparency and measurement to create value with retail media and identify the right activation approach.
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