Event Recaps
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Liberty Mutual: Giving Back to the Laurel Foundation
Event Recaps September 12, 2024To help further their mission, Copper Giants, Liberty Mutual's in-house agency, partnered with the Laurel Foundation on a rebrand and revamped outreach strategy. Copper Giants, represented by Warren Marenco Chase and Allison Aamodt, discussed the importance of large brands acting authentically in their support of the LGBTQ+ community.
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Putting Purpose to Action in Marketing Strategy
Event Recaps September 12, 2024In today's competitive market, it is crucial for businesses to not only define their purpose but also to put it into action through their marketing strategies. This presentation explored the importance of aligning marketing efforts with the company's core values and mission.
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Authentic Leadership in Marketing Operations: Strengths for Career and Team Success
Event Recaps September 10, 2024In this session, discover how to build cohesive and high-performing teams, enhance your career trajectory, and drive success in marketing operations.
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Brand Building with Addressable Advertising
Event Recaps September 10, 2024Helzberg Diamonds shared how it created an educational content series to help “proposers” choose the right engagement ring.
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Brand Building with Addressable Advertising
Event Recaps September 10, 2024Charlotte Lipman and Sam Oyekoya from DIRECTV Advertising explained innovative use cases for addressable advertising solutions across linear, CTV, and pause ads, demonstrating how these technologies can be leveraged to create stronger brands.
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Creating Resilient Brands Through Creativity
Event Recaps September 10, 2024Mark Miller from Team One and Mikaila Ulmer from Me & the Bees Lemonade explored strategies for building long-lasting brands in a rapidly changing business environment, emphasizing the importance of creativity and forward-thinking approaches.
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Discover: Governance Through Intermediary Operations Teams
Event Recaps September 10, 2024Discover shared how it brought its different teams together to update its process map and establish a unilateral understanding of its processes and the root causes of customer complaints.
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Experience Is the New Currency: How Marketers Can Seize the Moment
Event Recaps September 10, 2024During a session at the ANA’s 2024 Brand Activation and Creativity Conference, Magen Hanrahan, SVP at Ferrera, and Amy Tunick, CMO at NCM, discussed how shared experiences are one successful approach to experimental campaign strategies to reinvent well-known brands, such as NERDS.
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How Grant Thornton Implemented a New Project Management Platform
Event Recaps September 10, 2024Grant Thornton shared its journey to transforming its marketing operations from a manual to a more streamlined and automated process by leveraging Wrike’s project management software.
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How Toyota Highlighted Its Brand Position with Paralympics Sponsorship
Event Recaps September 10, 2024Toyota’s Russ Koble highlighted various pieces of creative developed as part of the automaker’s Paralympics sponsorship, meant to support the updated brand position of Toyota as a mobility company.
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Realtor.com: Making Room for Brand Operations at the Leadership Table
Event Recaps September 10, 2024Realtor.com shared how it aligned its brand to deploy its new positioning as a trusted guide for consumers on their real estate journey.
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Refreshing a Legacy Brand for Today’s Consumer
Event Recaps September 10, 2024Goodwill shared how it transformed its brand story by highlighting its job training and employment services.
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The Crayola Campaign for Creativity
Event Recaps September 10, 2024Grounded in meaningful consumer insights and fueled by the belief that creativity is a life skill that allows kids to reach their full potential, Crayola has launched the Campaign for Creativity to challenge perceptions, spark dialogue, and help consumers understand, value, and nurture childhood creativity.
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Tips for Reaching Generation Z from Lenovo
Event Recaps September 10, 2024During a session at the ANA’s 2024 Brand Activation and Creativity Conference, speakers from Lenovo and SuperHeroes discussed how their digital street art campaign targeted generation Z to refresh the brand and achieve accelerated business results for the new Yoga laptop by connecting with the audience on an emotional level.
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Unleashing Marketing Operations' Impact from Local to Global
Event Recaps September 10, 2024At JLL, marketing operations supports global integrated planning, financial management, the agency ecosystem, and people strategy. Rachel Berg has helped build that foundation during her eight years at JLL and offered advice to burgeoning marketing operations teams on how to take ownership of strategy.
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Achieving Maximum Marketing Acceleration
Event Recaps September 4, 2024In today's always-on and cluttered marketing landscape, getting closer to the customer is more challenging than ever. This session provided actionable insights based on the 9 Cs framework on how improvements in one area can significantly drive business growth.
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Customer Strategy in the Age of AI
Event Recaps September 4, 2024During a session at a September 2024 ANA 1-Day conference, David Edelman, former CMO at Aetna, identified five ways in which AI can unlock growth by enriching personalization.
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Five Revenue-Creation Tips for B2B Marketers
Event Recaps September 4, 2024Saima Rashid, SVP marketing and revenue analytics at 6Sense, helps set up B2B marketers for success with five recommendations.
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How to Find and Act on Your Next $100 Million Revenue Opportunity
Event Recaps September 4, 2024During a session at a September ANA 1-Day Conference, the consultancy Marketbridge offered advice for how to maintain the organizational cohesion that is critical to successfully seizing an opportunity for major business growth.
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Leveraging Technology to Avoid Signal Loss
Event Recaps September 4, 2024This session focused on mastering the interplay between marketing and sales strategy, execution, analytics, and ensuring they work together seamlessly to avoid signal loss.
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