Event Video
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Why MetLife Believes the Great Marketers of the Future Will Perfectly Blend Technology with Humanity
Event Soundbites March 29, 2022Michelle Froah, SVP of global marketing global strategy and science at MetLife, discusses how the future success of brands will be dependent upon marketers’ ability to implement advanced technology while maintaining humanity in all communications and activations.
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Areas of Innovation in the Great App Explosion
Event Soundbites March 28, 2022Marketers with aggregation technology solutions will be in the best position to leverage big data.
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Areas of Innovation in the Great App Explosion
Conference Session Videos March 28, 2022In this video, HubSpot’s Scott Brinker examined three areas of innovation that have emerged with marketing technologies undergoing a vast proliferation.
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Finding Truth in Data
Conference Session Videos March 28, 2022In this video, Nielsen and Wharton Customer Analytics discussed approaches marketers can take to ensure truth in data. Using big data associated with TV, the pair gave examples of how biases can appear in all data sets and how big data can sometimes leave out key context.
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Overcoming Three Marketing Measurement Challenges
Conference Session Videos March 28, 2022In this video, Andy Hasselwander, chief analytics officer for marketing data consultancy Marketbridge, explained three common marketing measurement problems: consistent data management, accounting for a brand’s impact, and navigating the post-cookie world.
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Responsible Marketing — For People and for Brands
Conference Session Videos March 28, 2022In this video, speakers from Kinesso and Acxiom discussed how people truly feel about data use and the value they get in return, what brands believe they need to thrive in today's environment, and the intersection of the two.
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The Golden Age of CX: Why Madtech Is the Innovation of the Future
Conference Session Videos March 28, 2022In this video, Chris Bell from Oracle discussed customer experience solutions that can solve industry challenges, empower organizations to work in new and different ways, and show the promise of engineering new experiences to inform a new era of digital transformation.
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Total Audience: The Power of Age Inclusion
Webinar Rewinds March 24, 2022Connecting with the adult 55+ audience is more important than ever before. In this webinar, Marcela Tabares and Tara Lantieri shared findings from a new study that gives voice to who they are, how they want to be seen, and explores the gap between current and desired representations in advertising.
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Crypto Fundraising: What You Need to Know About the Future of Giving
Webinar Rewinds March 23, 2022In this informative webinar, learn how you can incorporate crypto into your major gifts program. Plus, hear directly from the nonprofits that have implemented crypto fundraising and the challenges and successes they experienced along the way.
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How Ferrara Is Treating DE&I as the Critical Business Issue It Is
Webinar Rewinds March 23, 2022Led by Jeff Minsky, one of the industry's leading tech, media, and digital experts, this webinar explored what's real and actionable today from CES 2022.
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Industry Outlook for Advertising, Marketing, and Data 2022: Digital Shifts, Video Convergence, and a Continued Rally
Conference Session Videos March 23, 2022In this video, hear what major forces are influencing current trends that give reason for optimism this year despite geopolitical and supply challenges based on an annual industry report from Winterberry Group.
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The Value of First-Party Data and Alternative IDs
Conference Session Videos March 23, 2022In this video, Acxiom’s Linda Harrison shared insights into how brands can respond to the looming deprecation of third-party cookies.
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10 Issues
Conference Session Videos March 17, 2022In this video, hear from a panel comprised of ANA in-house agency members on key issues discussed at the 2022 In-House Agency Conference including talent, new capabilities, evolving in-house agency models, diversity, building more collaborative relationships, and more.
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10 Issues
Event Soundbites March 17, 2022In-house agencies need to be agents of change within their organizations and strive for continuous improvement.
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Brand Activation Legal Committee: March 2022
Conference Session Videos March 17, 2022For March’s meeting, attorneys from Reed Smith provided updates on recent FTC and NAD activity, false advertising cases, and related developments in privacy law.
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Citi: Chosen Name
Conference Session Videos March 17, 2022In this video, learn about Citi's commitment to helping drive an equitable and inclusive culture. They developed a new feature that enables trans and non-binary customers to use the name that reflects who they truly are — even if that name is different than their legal name.
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In-House Agency Hottest Emerging Trends for 2022
Conference Session Videos March 17, 2022In this video, Insider Intelligence explored marketing trends affecting marketers and agencies and how they can adjust to an evolving marketing environment.
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Overview of the 2022 ANA In-House Agency Conference
Event Soundbites March 17, 2022In this video, get a two-minute overview of the 2022 ANA In-House Agency Conference.
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The Future of Marketing: Why the Metaverse Will Turbocharge In-Housing
Conference Session Videos March 17, 2022What does in-housing look like in a future with the metaverse, Web3, and NFTs? In this video, hear from two industry thought leaders as they explore the next generation of in-house capability.
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What a Clear Vision Means for Your In-House Agency
Conference Session Videos March 17, 2022In this video, Crocs CMO Heidi Cooley discussed Crocs’ brand turnaround and attributed it to the organization’s consumer-centric approach and commitment to brand purpose, sharing some of the ways Crocs operates in a consumer-centric fashion and how it strives to reflect its purpose in everything it does.
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