Event Video
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Marc Pritchard Offers Five New Directions for Marketers to Take Media In
Event Soundbites March 3, 2022Go back to the future to find the inspiration to create media innovation.
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Media at the Epicenter of Brand Growth and Brand Good
Conference Session Videos March 3, 2022The technologies and platforms that underpin the new media ecosystem continue to be plagued by opacity, brand safety, privacy, accountability, and fraud issues. In this video, CEO Bob Liodice talked about what the ANA is doing to drive meaningful industry change for the benefit of advertisers and society.
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Media at the Speed of 5G — A Fireside Chat with Tony Wells
Conference Session Videos March 3, 2022Tony Wells is Senior Vice President and Chief Media Officer for Verizon, one of the industry’s largest and most innovative marketers. In this video, Tony shared his unique view of the industry in a quickly changing, highly competitive, and increasingly digital world.
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Media at the Speed of 5G — A Fireside Chat with Tony Wells
Event Soundbites March 3, 2022Demystifying what they do is a critical mission for media professionals.
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Perspective from an Agency Leader
Conference Session Videos March 3, 2022In this session, hear how Kirk McDonald, CEO of GroupM North America, is leading the way in driving real change across the industry to find a new balance of making advertising less interruptive and a valued part of the media experience.
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Rebundling Media with Creative
Conference Session Videos March 3, 2022In this video, learn about a client's reasons for moving its media business to its creative agency's in-house media operation and the agency's decision to offer media services.
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Rebundling Media with Creative
Event Soundbites March 3, 2022Consolidating media with its creative agency has resulted in greater effectiveness and agility for Charcuterie Artisans.
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Retail Media and the Next Phase of Industry Disruption
Event Soundbites March 3, 2022Among the priorities of Walgreens’ in-house agency — the connected ecosystem and data clean room.
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The Benefits and Challenges of In-Housing Mass Media
Conference Session Videos March 3, 2022In this video, learn how some marketers have ventured to take mass media in-house, including ADT Security Services, where media is now fully in-house and has been for almost three years.
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The Benefits and Challenges of In-Housing Mass Media
Event Soundbites March 3, 2022Having the right infrastructure in place is key to successfully in-housing media.
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Using Creative and Media Data in New Ways
Conference Session Videos March 3, 2022Visa is a world leader in digital payments while Decoded Advertising’s integrated strategy combines creativity, technology, and media. In this video, learn how a progressive approach to brand building has driven unrivaled performance on Visa brand campaigns.
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Using Creative and Media Data in New Ways
Event Soundbites March 3, 2022Visa is using a media measurement that validates high attention drives brand lift across channels.
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How GeoBlue Built an Internal Communications Function in the Midst of Crises
Webinar Rewinds March 2, 2022In this webinar, learn how GeoBlue’s response to the crises of 2020 resulted in a record-setting communications score in its engagement survey and an enterprise-wide appreciation for the role of communications in shaping company culture.
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The Road to Equitable Media Investing (NABOB)
Conference Session Videos March 2, 2022In this fireside discussion from NABOB, a representative roster of advertising stakeholders dove into the issue of equitable media investing and how embracing "Universal Inclusion" will move us all forward.
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What We’ve Learned in the Past Year
Conference Session Videos March 2, 2022In this video, ANA's Bill Duggan kicked off the 2022 ANA Media Conference with a brief summary of what we've learned about supplier diversity — with a focus on media — in the past year.
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Where to Next with Experiential Marketing: A Year-Long Journey
Conference Session Videos February 25, 2022The latest installment of this quarterly year-long series features the biggest brands and the brightest minds as they share their thoughts on the future of the industry and share some highlights of their plans in experiential marketing over a tumultuous year-long period.
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Analytics and Data Science Committee Meeting Session Video
Conference Session Videos February 24, 2022In this video, Pandora discusses both long- and short-term measurement of brand investments and Avocados from Mexico presents a case study on how the brand leveraged first-party data in its Super Bowl advertising.
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Brand Activation Legal Committee: February 2022
Conference Session Videos February 24, 2022For January’s meeting, attorneys from Finnegan LLP presented on the latest updates from the FTC (including recent developments with consumer reviews), NAD decisions, class action trends, Lanham Act cases, and the recent boom with the NFT/metaverse campaigns and promotions.
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CES — What’s Real and Actionable Today
Webinar Rewinds February 24, 2022Led by Jeff Minsky, one of the industry's leading tech, media, and digital experts, this webinar explored what's real and actionable today from CES 2022.
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Google Privacy Sandbox Unpacked: What Marketers Need to Know in 2022
Webinar Rewinds February 24, 2022During this webinar, Google Chrome provided an overview of the key concepts of its Privacy Sandbox, such as Topics and FLEDGE, and discussed the major developments and milestones that advertisers should be aware of in 2022.
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