Event Video

Reimagining a More Inclusive YouTube
Conference Session Videos October 7, 2021
In this video, YouTube shared lessons learned while striving to promote diversity.
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See and Respond to Win in the New Consumer Environment
Event Soundbites October 7, 2021
Kohl’s marketing shift during the pandemic has centered around the casualization of America.
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See and Respond to Win in the New Consumer Environment
Conference Session Videos October 7, 2021
In this video, Greg Revelle shared how Kohl's transformed its marketing with a hyper-focus on personalization and loyalty.
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SeeHer Showcases Representations of Strong Women in Advertising and Media
Conference Session Videos October 7, 2021
In this video, members of SeeHer shared examples of their work in support of positive portrayals of women and girls in advertising and the media.
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The Power of Brands to Enact Change
Conference Session Videos October 7, 2021
In this video, Frito-Lay SVP and CMO Rachel Ferdinando discussed the responsibility that brands have to help drive issues on the minds of consumers, and how Frito-Lay has leveraged the power of joy to be a catalyst for change.
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The Power of Brands to Enact Change
Event Soundbites October 7, 2021
For Frito-Lay, brand purpose is a behavior that produces magic, joy, and smiles.
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We Take You There: Reaching the “Unreachables”
Conference Session Videos October 7, 2021
In this video, learn about the data-informed programming and delivery of VIZIO Features, how to go direct-to-device with VIZIO Ads, VIZIO's suite of advanced advertising products, and more.
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Why CMOs Are Key to Unlocking the Future
Conference Session Videos October 7, 2021
Facebook’s Michelle Klein shared a roadmap for marketing leaders to drive ROI success today and create a blueprint for effective societal change tomorrow.
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2021 Class of Rising Marketing Stars
Conference Session Videos October 6, 2021
In this video, watch as the ANA presents Rising Marketing Star Awards to four of the best and brightest young marketers from member companies.
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Fertile Ground for Meaningful Change in Our Industry
Event Soundbites October 6, 2021
To close the DEI gaps in their organizations, marketers have to provide the fertile soil for meaningful change.
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Fertile Ground for Meaningful Change in Our Industry
Conference Session Videos October 6, 2021
In this video, Johnson & Johnson described steps it has taken to advance the cause of diversity both inside and outside of its organization.
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Find What You Actually Love. Pinterest Shopping.
Conference Session Videos October 6, 2021
In this video, learn about the latest announcements on Pinterest shopping and how it fits into building a more inspired internet, together.
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How McDonald’s Got Its Swagger Back
Conference Session Videos October 6, 2021
In this video, Morgan Flatley, SVP and chief marketing and digital customer experience officer at McDonald’s, shared how her brand came to the realization that it had lost its connection with its most passionate fans and outlined some of the tactics and strategies the brand used to rekindle this relationship.
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How P&G Is Driving Growth While Doing Good
Conference Session Videos October 6, 2021
In this video, P&G shared its roadmap and discussed the importance of creating systemwide solutions that simultaneously drive growth and do good.
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How P&G Is Driving Growth While Doing Good
Event Soundbites October 6, 2021
Citizenship as a force for good and a force for growth needs to be built into brand strategy, not bolted on.
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How TikTok’s Community Commerce Is Reshaping the Purchase Journey
Conference Session Videos October 6, 2021
In this video, representatives from TikTok shared how their platform has turned into a powerful force for influencing consumer buying behavior.
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How to Join Thriving Marketers
Conference Session Videos October 6, 2021
In this video, Accenture Interactive shared data indicating what proportions of marketers are thriving, striving, or just surviving — and offered tips for joining the thrivers.
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Purpose and Positivity: Two Key Elements of Marketing
Conference Session Videos October 6, 2021
In this video, Unilever offered examples from its own portfolio of brands that uphold a higher purpose and that evoke that critical element of positivity.
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The Next Revolution: Customer Value
Webinar Rewinds October 6, 2021
In this webinar, learn how investors view customer value, how they measure it, and what skills, capabilities, data, and tools an organization needs to execute successfully on realizing the full potential of its customer base.
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The NFL’s Playbook for Transforming into a Force for Good
Conference Session Videos October 6, 2021
In this video, the NFL shared how it’s answering the call to do good, with help from its community partners, enabling the brand to be even more influential and drive positive impact.
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