Event Video | ANA Marketing Knowledge Center

Revitalizing a Legacy Brand in an Increasingly Competitive Landscape

Event Soundbites August 27, 2021

A nonprofit’s brand is a key differentiator in competing for the hearts and minds of donors.

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Revitalizing a Legacy Brand in an Increasingly Competitive Landscape

Conference Session Videos August 27, 2021

In this video, learn how Easterseals President and CEO Angela F. Williams has leveraged her years of leadership in the corporate and nonprofit sectors to re-energize the organization's brand through marketing and advocacy strategies designed to broaden equity, inclusion, and access for the one in four Americans living with disability today.

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Brand Activation Legal Committee: August 2021

Conference Session Videos August 26, 2021

For the August meeting, Finnegan provided updates on recent NAD and NARB decisions, class action and Lanham Act trends, and recent FTC enforcement.

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Building Up Recurring Revenue You Can Count On

Conference Session Videos August 26, 2021

In this video, the USO and its partner MissionWired described how it has cultivated a base of recurring donors.

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Collaborate to Win: How Brand and Performance Marketing Work Together

Webinar Rewinds August 26, 2021

In this webinar, presenters walked through the key differences of what a brand agency and performance marketing agency can offer, why you need both, and how to create processes and workflows between each counterpart to drives results.

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Connecting Across Cultures: Marketing Authentically to Diverse Donors

Event Soundbites August 26, 2021

To be successful, multicultural fundraising has to be an enterprise-wide effort with authenticity.

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Connecting Across Cultures: Marketing Authentically to Diverse Donors

Conference Session Videos August 26, 2021

In this video, speakers from ALSAC/St. Jude Children’s Research Hospital, the AARP, and Kerux Group discussed how they developed their organizations' multicultural marketing and fundraising programs, using the best and most authentic campaigns to reach donors of diverse communities.

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Digital Transformation: Building a Program for the Road Ahead

Event Soundbites August 26, 2021

Having the right team in place should be the first step in the digital transformation of fundraising programs.

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Digital Transformation: Building a Program for the Road Ahead

Conference Session Videos August 26, 2021

In this video, speakers from Mothers Against Drunk Driving (MADD) and RKD Group examined how digital transformation is crucial for building a successful fundraising program for the years ahead.

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Fire Up Your Email Program: Automation, Strategy, Creative

Conference Session Videos August 26, 2021

In this video, Central Park Conservancy shared the strategy behind revamping its email program, including its new approach to messaging and design, its deep dive on solving deliverability issues, and how it implemented marketing automation.

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Keynote Panel: Making DEI a Journey, Not a Destination

Event Soundbites August 26, 2021

For nonprofits, the ultimate goal of diversity training is shifting mindsets and culture.

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Keynote Panel: Making DEI a Journey, Not a Destination

Conference Session Videos August 26, 2021

Fostering diversity, equity, and inclusion in the workplace is not as simple as filling a quota or checking off boxes. In this video, learn why understanding the benefits of DEI efforts and nurturing the right culture are important steps toward this evolution.

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Keynote Presentation: Our Common Goals Call for Collaboration Now

Event Soundbites August 26, 2021

The events of 2020 have amplified the need for increased collaboration between the nonprofit and corporate sectors.

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Keynote Presentation: Our Common Goals Call for Collaboration Now

Conference Session Videos August 26, 2021

The nonprofit sector is steeped in doing what's right. It must now contend with a corporate sector that has had to rethink their contributions to the world and are now prioritizing social purpose. In this video, learn why now is the time for collaboration across the divide.

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Nonprofit Organization of the Year Award Celebration

Conference Session Videos August 26, 2021

In this video, Tracey Burgoon presented the 2021 ANA Nonprofit Organization of the Year Award to the International Fellowship of Christians and Jews. The award recognizes outstanding accomplishments by a nonprofit organization using data-driven marketing to advance its mission.

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Raise Voices or Raise Funds? Integrating Advocacy into Your Direct Response

Conference Session Videos August 26, 2021

industry experts discussed how to use advocacy to power up your fundraising. They shared the case of a direct mail acquisition campaign for Meals on Wheels America that paired the two and drove results up 68 percent.

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Strategies and Tips to Keep Your Direct Mail Program Thriving

Event Soundbites August 26, 2021

Nonprofits are generating direct mail savings through segmentation refinement and postage efficiencies.

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Strategies and Tips to Keep Your Direct Mail Program Thriving

Conference Session Videos August 26, 2021

In this video, speakers from The International Fellowship of Christians and Jews, Feeding America, and Save the Children discussed how their organizations continue to invest in and adjust their direct mail program strategies.

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What People Really Want from Brands in This Post-Pandemic Moment

Webinar Rewinds August 26, 2021

In this webinar, Sarah O’Grady from Valassis provided a glimpse into the anxiety, resilience, and hope built up over the last year and reflected the cautious optimism that most people have about the future.

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How Clorox Is Embedding Sustainability into the Heart of its Business

Webinar Rewinds August 25, 2021

In this webinar, take a deep dive into what sustainability means to The Clorox Company and how it is activating its purpose and rallying every person and every brand to contribute toward an inclusive, sustainable world.

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