Event Video
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Innovation at the Speed of Culture
Event Soundbites July 20, 2021Mattel’s opportunity in a pandemic marketplace has been to create consumer value through play.
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Innovation at the Speed of Culture
Conference Session Videos July 20, 2021In this video, Mattel’s Jason Horowitz discussed the brand’s strategy for creating success out of uncertainty during 2020, navigating dynamic change via increased purpose, relevance, and bold action with iconic brands like Barbie, Hot Wheels, and Fisher-Price.
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Is Contextual Targeting the Phoenix of the Ad Industry?
Conference Session Videos July 20, 2021In this video, Steve Silvers, SVP Product at Neustar, discussed how his company helps advertisers reach their intended audiences where it matters and realize brand growth.
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Patients As People: A Lifestyle Approach to Treatment
Conference Session Videos July 20, 2021In this video, learn how Eli Lilly, working in partnership with Meredith and leveraging their proprietary insights, gained a better understanding of its patients in every aspect of their lives, leading to more resonant messaging and greater treatment effectiveness.
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The ANA Programmatic RFP
Event Soundbites July 20, 2021The ANA is commissioning a study to help marketers eliminate waste in programmatic media buying.
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The ANA Programmatic RFP
Conference Session Videos July 20, 2021In late April, the ANA issued an RFP for a comprehensive study of the programmatic media buying ecosystem. In this video, speakers from the ANA discuss the rationale behind the RFP, what they’re doing, and what they expect to learn.
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The Programmatic Dilemma: How to Measure Media Buying Services During an Agency Pitch
Event Soundbites July 20, 2021Hershey used a live buying test to select a media agency for programmatic services.
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The Programmatic Dilemma: How to Measure Media Buying Services During an Agency Pitch
Conference Session Videos July 20, 2021In this video, the Hershey Company shared how it moved away from theoretical pitch meetings to a hands-on-keyboard, interactive live buying test that demonstrates an agencies’ programmatic capabilities.
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Welcome to the 2021 ANA Digital & Social Media Conference
Conference Session Videos July 20, 2021In this video, Marla Newman, EVP Digital Sales at Meredith, welcomed attendees to the 2021 ANA Digital & Social Media Conference.
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New Insights on Consumers’ Attitudes Toward Online Tracking and Opt-In Preferences: A Forum for Senior Marketers
Webinar Rewinds July 15, 2021In this webinar, learn more about consumers’ attitudes toward online tracking and opt-in preferences from a custom survey of 2,200 U.S. adults.
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2021 State Privacy Roundup
Webinar Rewinds July 13, 2021This webinar provides a wrap-up of the numerous state privacy bills that have passed this year as many legislatures are in the process of or have already ended their sessions for 2021.
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From Animal Crossing to the White House: A No-Malarkey Guide to Winning Credibility and Attention in Gaming Culture
Conference Session Videos July 8, 2021Social media marketing won the 2016 election for President Trump. In 2020, the Biden Campaign brought its ground game to a video game, betting big on gaming to reach potential voters. In this video, hear from the creators of the Biden for President Campaign's Biden Island.
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Fueling Campaign Performance with Intelligent Creative
Conference Session Videos July 8, 2021In this video, the Ad Council discusses how dentsu’s Attention Lab powered by VidMob leveraged AI and machine learning to optimize creative with a platform-first design approach, dramatically boosting social ad performance for the Ad Council’s “Seize the Awkward” campaign, focused on mental health awareness and youth suicide prevention.
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Innovating Today, Envisioning Tomorrow: The Path to Convergence
Conference Session Videos July 8, 2021In this video, join industry experts to learn how marketers can most efficiently achieve brand goals using both formats today and in the future.
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The Three Roles of Creative in Marketing
Conference Session Videos July 8, 2021In this video, lean how Yum! Brands’ experience globally argues that there are three main roles of creativity: making the brand culturally relevant; helping the brand break through, and; reinforcing the distinctive nature of the brand and its offerings.
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What Happens When You Stop Selling: How an Iconic Brand Is Challenging the Norm by Embracing Its Roots
Conference Session Videos July 8, 2021In this video, Kraft-Heinz’s Jess Vultaggio and Johannes Leonardo’s Emily Garvey Elias pull back the curtain to showcase the magic that can happen when brands prioritize “anti-advertising” strategies, stop apologizing, and start embracing the most optimistic role they can play in people’s lives.
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Leading with Authenticity: How B2B Marketers Bolster Their Value and Enhance Their Reputation
Webinar Rewinds July 7, 2021In this webinar, hear from award-winning CEO and communications expert Sabrina Horn as she shares her insights on how doing the right thing results in the right thing to do.
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Overview of the 2021 ANA Advertising Financial Management Conference
Event Soundbites June 30, 2021In this video, get a two-minute overview of the 2021 ANA Advertising Financial Management Conference.
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Up Your Email Marketing Game Through Testing and Optimization
Webinar Rewinds June 30, 2021In this webinar, Karen Talavera, founder of Synchronicity Marketing and EEC Vice Chair, along with other strategy experts, broke down email testing best practices and an approach to email marketing optimization.
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What Marketers Need to Know About Google Analytics
Webinar Rewinds June 30, 2021In this deep dive of Google Analytics' Universal Analytics, IQ Certified Ben Holland shares what marketers need to know to become analytics pros.
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