Event Video
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2021 ANA B2 Awards Gala Presented by Google
Event Soundbites July 30, 2021The 2021 ANA B2 Awards Virtual Presentation of Winners, presented by Google, showcased awards given to over 100 winners representing top-performing business-to-business marketer and agency teams who were focused on driving demonstrable business growth.
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ANA Legal Webinar: Are You Prepared for a Cookieless Future?
Webinar Rewinds July 29, 2021In this webinar, members of Squire Patton Boggs’ global Data Privacy & Cybersecurity team discussed what a “cookieless future” really means and the implications for your business.
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Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI
Webinar Rewinds July 29, 2021Reach, frequency, and ROI are often the main concerns cited by marketers when it comes to connected TV advertising. In this webinar, learn why these concerns might be unwarranted.
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See What Sticks: "Test and Learn" Your Way to Growth
Webinar Rewinds July 29, 2021In this webinar, learn how marketing practitioners can "test and learn" their way to growth, creating a virtuous feedback loop of data collection, measurement, experimentation, and validation which ultimately leads to growth.
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From ERGs to BRGs: How Clorox Recruits Experienced Diverse Talent
Webinar Rewinds July 28, 2021In this webinar, Rob Ferguson, senior talent acquisition manager at Clorox, shared the process of how the company has leveraged its Employee Resource Groups (ERGs) as Business Resource Groups (BRGs) to drive the talent acquisition process for mid- to senior-level executives.
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Mobilizing the Industry to Attract the Best Talent from Historically Black Colleges and Universities
Webinar Rewinds July 28, 2021In this webinar, learn how the ANA Educational Foundation is collaborating with Historically Black Colleges and Universities (HBCUs) and listen in on a roundtable discussion with HBCU alums who talk about how to engage this very special community.
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B2 Awards: Live! The Science of "Why": How Brand Purpose Powers Business Performance at Thermo Fisher Scientific
Conference Session Videos July 23, 2021In this video, senior marketing leaders from one of the world’s largest life sciences companies, Thermo Fisher Scientific, and its agency partner Retina, the ANA 2020 B2B Agency of the Year, discussed the global transformation of Thermo Fisher Scientific’s Gibco brand.
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B2B Branding Tenets Across the Customer Experience
Conference Session Videos July 23, 2021What makes a strong and lasting brand? And why is crafting and maintaining a powerful brand critical even in the days of data-driven marketing?
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Building Brand Health with Purpose
Conference Session Videos July 23, 2021In this video, Bloomberg Media Global CMO Anne Kawalerski and Bloomberg Media Global Head of Data Science and Insight Michelle Lynn provided new insight on how purpose influences brand leadership for the long term.
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Finding the Higher Purpose at SAP
Event Soundbites July 23, 2021Delivering a better customer experience is directly related to understanding and acting on employee needs.
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Finding the Higher Purpose at SAP
Conference Session Videos July 23, 2021In this video, April Crichlow from SAP SuccessFactors explained how a great customer experience begins with a great employee experience.
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Marketers Are Our Next Generation of Business Leaders
Event Soundbites July 23, 2021Marketers can become business leaders by learning as much as possible about their companies.
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Marketers Are Our Next Generation of Business Leaders
Conference Session Videos July 23, 2021CMOs have a broad agenda, from building purpose-driven brands to improving customer experiences and bringing products to market. In this video, learn how some CMOs have taken the role further and are being tapped to operate as business leaders who accelerate sales and profit growth.
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Marketing Is Half of Strategy
Event Soundbites July 23, 2021B2B marketers need to be adaptive strategists to ensure their companies maintain fit to purpose and relative advantage.
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Marketing Is Half of Strategy
Conference Session Videos July 23, 2021In this video, Jonathan Knowles, CEO at Type 2 Consulting, and Tom Hunsaker, professor at Arizona State University’s Thunderbird School of Global Management, shared how concepts such as purpose, employee engagement, and brand have become key drivers of business value for B2B marketers.
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Overview of the 2021 ANA Masters of B2B Marketing Conference
Event Soundbites July 23, 2021In this video, get a two-minute overview of the 2021 ANA Masters of B2B Marketing Conference.
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Purpose and Performance: The Math, the Magic, and the Customer
Conference Session Videos July 23, 2021In this video, learn how the events of the past 18 months have clouded our vision as marketers, but as marketers emerge some familiar tensions remain.
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The Art of Selling in a Digital-First World
Conference Session Videos July 23, 2021In this video, Marcus Sheridan and Tyler Lessard, the co-authors of The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World, shared practical and actionable advice and insights on what B2B marketers need to do right now to win and succeed.
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Agile Marketing in a High Velocity Environment
Conference Session Videos July 22, 2021In this video, Michael Mendenhall, CMO and COO of TriNet, discussed the importance and benefit of marketing with fast decision cycles and increased flexibility without compromising high quality creative or a company’s mission.
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Are B2B Marketers Ready to Be Growth Drivers? The Debut of B2B’s First Growth Marketing Maturity Index
Conference Session Videos July 22, 2021In this video, Stein IAS developed a strategic framework for modeling advanced go-to-market growth programs and ROI investment.
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