Event Video
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Avoiding Penalties: Staying Compliant On and Off the Playing Field
Webinar Rewinds September 12, 2023Major sports seasons are ramping up, which means the court is wide open for potential legal fouls. In this webinar, Davis+Gilbert attorneys shared slam-dunk strategies for navigating new federal and state requirements for proper interactions between influencers and consumers.
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Beyond Logos and Labels: Unleashing the Power of Purpose in Your Brand
Conference Session Videos September 12, 2023In this video, David Baldwin, founder of Baldwin& and CMO of Ponysaurus Brewing, explored the transformative power of brand building from scratch — one that goes beyond logos, colors, and tone of voice into creating a living entity fueled by values that propel long-term growth.
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Bringing Greater Creativity to Commerce Experiences
Event Soundbites September 12, 2023The intersection of great creativity and commerce is driving impactful shopper marketing.
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Bringing Greater Creativity to Commerce Experiences
Conference Session Videos September 12, 2023In this video, speakers from Mondelez and VMLY&R Commerce discussed the importance and meaning of creative commerce.
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Consumer Attitudes Toward Wellness and the Economics of Food Purchases
Conference Session Videos September 12, 2023In this video, Vericast shared some of the results from a 2023 consumer survey, covering topics such as attitudes toward wellness, food, and food purchases.
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Emerging Trends in Sports Sponsorships
Conference Session Videos September 12, 2023In this video, SponsorUnited reviewed data and trends to help brands maximize their sports sponsorships and provided examples of how sports betting app FanDuel has executed on each of these trends in its own activations.
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Five Tenets of Bravery in Marketing
Conference Session Videos September 12, 2023In this video, Arc Worldwide identified five tenets that help foster bravery in the field of marketing and offered an example from Unilever to illustrate them in action.
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How a Duck, Two Goats, and a Renewed Strategy Soared Brand Awareness in the Insurance Industry
Conference Session Videos September 12, 2023Dagger's Carla Guy was interviewed by Luci Rainey, former senior marketing executive at Comcast and PODS, to learn more about Dagger's strategy behind the Aflac GOAT campaign and how leveraging a new strategy and personality, and supporting women's initiatives, drove brand awareness and consideration.
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How Slurpee is Building 7-Eleven’s Culture-First Approach
Event Soundbites September 12, 20237-Elelven is leaning into its car culture community to drive activation strategies.
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How Slurpee is Building 7-Eleven’s Culture-First Approach
Conference Session Videos September 12, 2023In this video, 7-Eleven shared highlights and learnings from its first-ever brand makeover, outlining how it has incorporated purpose, leveraged partnerships, and capitalized on niche cultural moments.
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Repositioning the Iconic La-Z-Boy Brand with Creativity and “Lazy” Brand Activations
Event Soundbites September 12, 2023Audience segmentation and a commitment to its true identity were key to La-Z-Boy’s repositioning brand activations.
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Repositioning the Iconic La-Z-Boy Brand with Creativity and “Lazy” Brand Activations
Conference Session Videos September 12, 2023In this video, Christy Hoskins, VP and CMO at La-Z-Boy Inc., shared how her 95-year-old brand has undergone a transformation, going from a sleepy legacy brand to one that is active, dynamic, distinctive, and appealing to modern audiences.
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The Psychology of Bravery
Event Soundbites September 12, 2023Being a brave marketer by challenging the status quo leads to creative opportunities for business growth.
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Together We Win — Creatively Driving Impact Through Sports
Event Soundbites September 12, 2023Frito-Lay has delivered key brand messages through major activations supporting women’s sports.
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Together We Win — Creatively Driving Impact Through Sports
Conference Session Videos September 12, 2023Through a shared belief in elevating women’s sports and athletes, Frito-Lay and FOX Sports came together to create a one-of-a-kind partnership around one of the greatest sporting events in the world: The FIFA Women’s World Cup Australia & New Zealand 2023™️.
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Using Social Impact to Innovate Media Practices
Event Soundbites September 12, 2023Successful media innovation requires a foundation of customer obsession and meeting people where they are.
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Using Social Impact to Innovate Media Practices
Conference Session Videos September 12, 2023In this video, the Boston Globe shared how it leverages multi-sensory story telling to engage and expand its subscription-base.
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AI in Marketing Procurement — More Than a Content Generator
Webinar Rewinds September 7, 2023In this webinar, Joseph Herrada, Marketing Manager at Decideware, and Sarah Thompson, CEO of Softlink Information Centers, explored the prospect of AI in the marketing procurement tech-stack and where we are seeing the most robust results with the help of artificial intelligence in agency management.
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Exploratory Data Analysis: Uncover the Value in Data to Grow Your Business
Webinar Rewinds September 7, 2023In this webinar, learn about Audience Learning Labs, which provide brands a unique privacy compliant, scalable solution to identify prospective clients, enhance personalization and engage people with relevant customer experiences that are consistent with the brand.
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First Party Data — The Silver Bullet in Your 2024 Marketing Strategy
Webinar Rewinds September 6, 2023In this webinar, Michelle Taves, CEO of Porch Group Media and Luci Rainey, former marketing executive of Comcast and PODS, shared insights into the evolving marketing and data landscape, how first-party data can power your competitive advantage in 2024, and more.
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