Event Video
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Lexus’ Approach to Reaching Diverse Audiences
Conference Session Videos October 11, 2023In this video, Lexus CMO Vinay Shahani described Lexus’s approach to multicultural marketing and shared several examples of the ads that the approach has resulted in.
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Lexus’ Approach to Reaching Diverse Audiences
Event Soundbites October 11, 2023Lexus is focusing on integration with intention to connect with multicultural luxury car buyers.
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Opening Keynote of the 2023 ANA Multicultural Marketing & Diversity Conference
Conference Session Videos October 11, 2023In this video from her keynote at the 2023 ANA Multicultural Marketing and Diversity Conference, Ann Mukherjee, chairman and CEO at Pernod Ricard North America, championed the importance of diverse representation in marketing.
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Opening Keynote of the 2023 ANA Multicultural Marketing & Diversity Conference
Event Soundbites October 11, 2023Marketers’ commitment to diversity requires an understanding of humanity and culturally-sensitive engagement.
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Reaching Multicultural Audiences with Lifesaving Information
Event Soundbites October 11, 2023Marketers have to earn the trust of diverse communities in order to be invited to conversations about health.
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Reckitt Brands: Among Some of the Most Trusted Brands by Multicultural Consumers
Event Soundbites October 11, 2023Brands have to keep beating the drum about prioritizing strategic multicultural and inclusive marketing.
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Session Video from ANA 1-Day Members-Only Conference: Data Smart Omnichannel Marketing
Conference Session Videos October 11, 2023In this video, speakers from Lowe’s, American Express, USPS, and more discussed how brands are using data smartly and responsibly to succeed during turbulent economic times.
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Strategically Leveraging HBCUs to Attract Black Talent into Your Organizations
Event Soundbites October 11, 2023Marketers need to do a more strategic job of marketing to attract diverse talents from HBCUs.
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The Art of Attention: Strategies to Connect with Consumers Across Screens
Webinar Rewinds October 11, 2023How can advertisers break through the clutter and connect with consumers in memorable ways? The answer is innovation and authenticity. In this webinar, learn about what consumers want from brands and how advertisers can respond.
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Accessibility Through Inclusive Design: Mastercard’s Touch Card
Event Soundbites October 10, 2023Inclusive design has been an important business differentiator for Mastercard.
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How to Engage Authentically with South Asians
Conference Session Videos October 10, 2023In this video, speakers from Ethnicity Matters and TD Bank discussed the importance of committing to authentic engagement with South Asians.
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The NFL on the Business Imperative of Supporting the LGBTQ+ Community
Event Soundbites October 10, 2023Key to future-proofing the NFL is having a compassionate approach to the diversity of its fans.
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Five Things You Can Do Now to Remove Programmatic Waste Like MFA (and Save Democracy)
Webinar Rewinds October 5, 2023ANA’s recent transparency study that indicates a mind-boggling 15% of digital ad spend finds its way into the cesspool of sites in ineffective, if not completely worthless, fraudulent realms. As champions of both programmatic and pragmatic, speakers in this webinar offered a handful of actions that every advertiser can take today to move their needle in a positive direction.
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Winning in B2B: Delivering Excellence Today and Preparing for Tomorrow
Webinar Rewinds October 5, 2023With complexity comes opportunity. In this webinar, experts shared proprietary market research and real, best-in-class examples of what the smartest companies in the world are doing to prepare for the next decade of B2B digital experience.
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ANA SeeHer: Optimizing The 3C’s: Creative, Content and Character Portrayals
Webinar Rewinds October 4, 2023In this webinar, join SeeHer to learn more about the Gender Equality Measure, or GEM®, methodology, use cases, and SeeHer’s roadmap for democratizing and evolving gender equality measurement.
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Virtual Diversity Fair: Minority-Owned Production Companies
Conference Session Videos October 3, 2023October's Virtual Supplier Diversity Fair highlighted Minority-Owned Production companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
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ANA Legislative Update on Data Privacy
Conference Session Videos September 28, 2023In this video, Chris Oswald, EVP Law, Ethics and Government Relations at the ANA, provided a fast-paced and comprehensive update of the hot issues confronting marketers in Washington, D.C. and statehouses across the country.
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Defining a Modern CDP: Closing the Gap Between Expectation and Reality
Conference Session Videos September 28, 2023In this video, Zeta and Forrester shared findings from a research report in which they interviewed 313 individual CDP users to determine how CDPs are defined, their effectiveness within marketing, and appropriate guardrails for marketers still in the CDP evaluation phase.
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How General Mills Is Innovating on Data Collection and Implementation
Event Soundbites September 28, 2023Best practices for implementing a new tech stack include migrating clean data that matters.
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How General Mills Is Innovating on Data Collection and Implementation
Conference Session Videos September 28, 2023In this video, Erika Reed, manager of the consumer data strategy team at General Mills, shared how her team has approached obtaining first-party data and how the brand plans to maintain the quality of that data and optimize marketing by using it.
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