Event Video
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Driving Data Ethics to Build Consumer Trust
Conference Session Videos April 14, 2023In this video, Mark Proulx, head of media responsibility at Johnson & Johnson Consumer Health, shared some of the ways in which having a robust data ethics policy can benefit brands.
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Driving Data Ethics to Build Consumer Trust
Event Soundbites April 14, 2023Active monitoring of media strategies and partnerships is critical to brand safety and data ethics.
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Driving Effective Data Strategies Across Complex Organizations
Event Soundbites April 14, 2023In this session, PepsiCo's Zena Srivatsa Arnold shared best practices and key learnings for driving consistent and effective marketing across highly complex and matrixed global organizations.
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Driving Effective Data Strategies Across Complex Organizations
Event Soundbites April 14, 2023Building a vision with multiple inputs is key to driving effective data strategies across complex organizations.
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Gaming and Web3: Brand Building in the New Frontier
Conference Session Videos April 14, 2023In this video, hear from Beth Woodruff, Senior Director of Brand Strategy, Integrations, Gaming, and Innovation, on how Ally is building its brand by using compelling content to engage consumers and meet the massive gaming audience in a space they already enjoy.
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Gaming and Web3: Brand Building in the New Frontier
Event Soundbites April 14, 2023Ally is building consumer engagement in the metaverse through gaming activations.
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How Hard Rock Leveraged Data to Create Its First-Ever Enterprise-Wide Loyalty Program
Conference Session Videos April 14, 2023In this video, Hard Rock and its agency partner Gale reviewed keys for success, challenges faced, and how data was key in building and launching a unified loyalty program that serves more than 10 million users.
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Overview of the 2023 ANA Masters of Data & Technology Conference
Event Soundbites April 14, 2023In this video, get an overview of the 2023 ANA Masters of Data & Technology Conference.
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Privacy and Personalization in the Gaming Space
Conference Session Videos April 14, 2023In this video, Cary Tilds, chief strategy officer at Frameplay, discussed the consumer risks of privacy and personalization in the gaming space, and advertising opportunities (targeting, content, measurement) that respect gamers' privacy while enhancing the gaming experience.
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Third Party Cookies Are Dying, Yet Measurement Opportunities Keep Expanding
Conference Session Videos April 14, 2023Michael Stallone, Group Marketing Manager at Turbo Tax Integrated Media and Enablement, and Stuart Watson, SVP of Emerging Media and Technology at Camelot Strategic Marketing and Media, discussed potential solutions for targeting and personalization into the future.
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This Is How Customer Loyalty Programs Can Become Powerful Customer Service Tools
Event Soundbites April 14, 2023Hard Rock SVP and CIO Macario Gallegos discusses why he believes the greatest potential for loyalty programs lies in the ability to provide proximity-based offers and to greatly enhance staff’s ability to provide transformational customer service.
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A Picture Is Worth a Thousand Words: Using Data to Tell the Story
Event Soundbites April 13, 2023Visualization empower data analytics storytelling.
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Future-Proofing Your Marketing Strategy
Conference Session Videos April 13, 2023The proliferation of paradigm-shifting technologies such as VR, AI, blockchain, and 5G (to name but a few) requires massive adaptations from marketers, as they will have to reinvent their discipline to keep up. To assist marketers with this task, Mastercard’s Raja Rajamannar offered five tips in this video.
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Future-Proofing Your Marketing Strategy
Event Soundbites April 13, 2023Emerging technologies are necessitating the future-proofing of marketing through reinvention.
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How GM Puts Trust at the Center of All It Does with Data
Conference Session Videos April 13, 2023In this video, General Motors shared five principles that guide its approach to putting the cultivation of consumer trust at the center of its approach to responsibly collecting, stewarding, and capitalizing on data to provide the contextual experiences that customers increasingly expect from brands.
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How GM Puts Trust at the Center of All It Does with Data
Event Soundbites April 13, 2023For GM, trust is the undercurrent of how it delivers data-driven experiences.
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How PepsiCo Is Writing the Playbook for Clean Room Success
Conference Session Videos April 13, 2023In this video, PepsiCo’s Data & Analytics team, Mark Risis and Greg Carr, as well as Matt Kilmartin, cofounder and CEO of Habu, shared perspectives on the state of the clean room market, use cases and the value they deliver, and how PepsiCo is leveraging the technology to fuel digital transformation.
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Kimberly-Clark’s Five-Stage, Data-Focused Digital Transformation
Conference Session Videos April 13, 2023In this video, Kimberly-Clark described the five stages of the largely completed digital transformation it has undertaken, which is enabling it to capitalize on data to establish direct relationships with consumers — relationships that are otherwise easily erased for CPG brands by retail intermediaries.
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Kimberly-Clark’s Five-Stage, Data-Focused Digital Transformation
Event Soundbites April 13, 2023Agility enabled by executive sponsorship and co-creation is crucial to successful digital transformation.
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Next-Gen MarTech: What You Need to Know Right Now
Conference Session Videos April 13, 2023In this video, HubSpot’s Scott Brinker discussed how developments in three areas are revolutionizing marketing technology, with those three areas being data, “composability,” and AI.
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