Event Video
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The Future of Procurement and AI
Event Soundbites May 2, 2023Marketers and agencies should strive for compensation models that drive the best talent and outcomes.
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The Win/Win/Win of Media Procurement
Event Soundbites May 2, 2023Media procurement should partner with agencies to build a cleaner digital media ecosystem.
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Driving Sustainable Growth
Event Soundbites May 1, 2023Long-term investment in building a strong enterprise brand adds value to a marketer’s portfolio of brands.
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Perspective from the Chair of the 4A's
Event Soundbites May 1, 2023The growth challenge for marketers is to deliver stability without being boring.
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Verizon’s Agency Compensation Approach
Event Soundbites May 1, 2023In determining agency compensation, marketers should start with a talent model.
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A Giant in Cyber Safety Rebrands Itself
Conference Session Videos April 28, 2023In this video, learn how a combined entity developed a new corporate brand overarching its portfolio of consumer brands after a merger between NortonLifeLock and Avast.
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A Giant in Cyber Safety Rebrands Itself
Event Soundbites April 28, 2023After a merger between NortonLifeLock and Avast, the combined entity developed a new corporate brand overarching its portfolio of consumer brands.
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How Campari America Creates Brand Awareness Through Experiential Engagement
Conference Session Videos April 28, 2023In this video, Campari Group shared how it leverages human experiences to drive awareness and growth.
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How Campari America Creates Brand Awareness Through Experiential Engagement
Event Soundbites April 28, 2023Campari Group is building brand engagement with customized experiential marketing.
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Overview of the 2023 ANA Brand Masters Conference
Event Soundbites April 28, 2023In this video, get a two-minute overview of the 2023 ANA Brand Masters Conference.
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Using Humor in Advertising: Take 5 Oil Change’s Approach
Event Soundbites April 28, 2023Being fundamental, distinctive, and true to its brand promise is driving explosive growth for Take 5 Oil Change.
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40th Anniversary ANA REGGIE Awards Gala
Conference Session Videos April 27, 2023In this video, a total of 78 awards were presented to top agencies and brands for the best Brand Activation marketing campaigns of the year across 25 different categories.
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Have You Met Ernie? How Keebler Keeps Their Iconic Character Forever Young
Conference Session Videos April 27, 2023In this video, Keebler shared its approach to refreshing intellectual property such as its brand mascot, Ernie the elf, as well as the research guiding that effort.
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Have You Met Ernie? How Keebler Keeps Their Iconic Character Forever Young
Event Soundbites April 27, 2023When breathing new life into an iconic brand, it’s important to signal to consumers that something has changed.
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How Avocados from Mexico Built a Brand in a Brand-Less Category
Conference Session Videos April 27, 2023In this video, Ivonne Kinser, VP of marketing and innovation at Avocados from Mexico, shared how her brand has used daring creative and disruptive marketing tactics to double the rate of avocado consumption in America over the last decade.
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How H&R Block Used Purpose to Confront Its Relevancy Crisis
Conference Session Videos April 27, 2023In this video, learn how H&R Block made its brand more relevant for consumers by leaning heavily into brand purpose and leveraging content and event activations to reach new, younger audiences.
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How Re-Imagining the Brand and Retailer Relationship Can Drive Retail Media Innovation
Conference Session Videos April 27, 2023In this video, Walmart and General Mills shared how they’ve optimized their partnership using retail media, highlighting how doing so has allowed for improved customer experiences, more integrated campaigns, and more innovation.
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Mint Mobile: Stretching the Limits of Media for Hypergrowth
Conference Session Videos April 27, 2023Mint Mobile has stretched the possibilities of media by nailing the fundamentals, trying the untested, and flipping the script on the traditional. In this video, Andrew Fried shared five examples of how the brand has leveraged media as the brand's centerpiece for growth.
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Mint Mobile: Stretching the Limits of Media for Hypergrowth
Event Soundbites April 27, 2023Leveraging media for brand hypergrowth requires flipping the script and for leadership to put its money where its mouth is.
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More Than Coloring: Putting Brand Purpose First
Event Soundbites April 27, 2023For Crayola, clarity of purpose is crucial to bring its brand DNA to life.
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