In-House Excellence Awards
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Earaid: How Raid Turned a Once-in-a-Lifetime Cicada Emergence into Viral Social Media Gold with Cicada-Quieting Headphones
In-House Excellence Awards September 10, 2025Raid's in-house agency OLIVER created the Earaid campaign during the historic 2024 double cicada emergence, using social listening to identify frustrated users and surprise them with custom cicada-quieting headphones, generating over 1 million views and 74,000 user-generated content views with no paid support.
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Delta Benefits Unpacked: How American Express Revolutionized Employee Training With TikTok-Style Videos for More Than 5,000 Global CCPs
In-House Excellence Awards September 9, 2025American Express created a first-of-its-kind short-form training series using TikTok-style videos to educate over 5,000 Customer Care Professionals globally on new Delta Amex Cobrand Cards benefits, replacing traditional static training materials with engaging, digestible content that enabled better customer connections.
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Fan Coach Bill Belichick: How DoorDash Scored 21.1 Million Orders and 180 Percent Goal Achievement During Football Season
In-House Excellence Awards September 9, 2025DoorDash's in-house team created the Fan Coach campaign featuring legendary NFL coach Bill Belichick as the official game day advisor, delivering tough-love advice on food ordering and party hosting that generated 21.1 million consumer orders, 180 percent of goal achievement for incremental gross order value, and 262 million earned impressions.
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Bai Partnered with This A-List Actress to Create Buzz
In-House Excellence Awards September 8, 2025Bai, once a leader in the enhanced flavor water category, faced declining visibility and consumer confusion amid fierce competition and shifting market dynamics. With less than 12 months to reverse declining sales and regain retailer confidence, Bai embarked on a strategic transformation.
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How Fidelity Targeted Female Investors
In-House Excellence Awards September 8, 2025Fidelity Investments sought to engage women with empowering content that spoke to their specific concerns around money.
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Mucinex Casts a Spell with Penn & Teller and Delivers a 227 Percent ROI
In-House Excellence Awards September 5, 2025Facing declining market share due to shifting millennial and gen X purchasing habits, Mucinex launched a nostalgia-driven campaign to reconnect with its evolving audience, partnering with iconic entertainers Penn & Teller to stage a bold live demonstration in Grand Central Terminal.
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This Nonprofit Celebrated Female Leaders for International Women’s Day
In-House Excellence Awards September 5, 2025The nonprofit CARE shined a spotlight on female community leaders from Sierra Leone in observance of the celebration.
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How Fidelity’s Podcast Connected with Everyday People and Drove Stellar Business Results
In-House Excellence Awards September 4, 2025Money Unscripted marked Fidelity’s debut into the video podcast space, offering authentic financial storytelling that resonated with real people. The podcast featured everyday guests — not paid talent — sharing personal financial journeys, followed by expert insights from Fidelity professionals.
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Mott’s Spokesapples Stir Up the Sauce Market with a 42 Percent Sales Surge
In-House Excellence Awards September 4, 2025Facing a brand awareness issue, Mott’s launched a bold, integrated campaign to reclaim its position as the apple authority, with creative focused on “spokesapples.”
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Care Profiles by Whirlpool: How an Appliance Brand Proved Chores Are Sexy and Revolutionized Dating Apps
In-House Excellence Awards September 3, 2025Whirlpool's in-house agency WoW Studios created Care Profiles, an innovative social media experiment that transformed single men's dating app profiles to showcase them using Whirlpool appliances, proving that household chores are attractive and achieving 596.6 million impressions with a 426 percent increase in social engagement.
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Citi Turns Bike Rides into Meals, Raising $2 Million for No Kid Hungry
In-House Excellence Awards September 3, 2025Citi partnered with No Kid Hungry to launch a holiday campaign aimed at combating childhood hunger in the U.S. By linking donations to Citi Bike rides throughout November and December of 2024 — and amplifying the effort on Giving Tuesday — Citi created an emotionally resonant initiative that encouraged everyday action.
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How a Natural Ingredients Brand Mastered Artificial Intelligence: Breyers' Cost-Saving AI Campaign
In-House Excellence Awards September 2, 2025Unilever's in-house creative team U-Studio leveraged the Pencil AI platform to create an entire Breyers campaign consisting of key visuals, branding, and commercial videos, achieving 90 percent cost savings and four times production speed while maintaining strict brand governance through AI-powered workflows.
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How Blue Cross and Blue Shield of North Carolina Made Its New Brand Positioning Stick With 5,000 Remote Employees
In-House Excellence Awards September 2, 2025Blue Cross and Blue Shield of North Carolina transformed how it approached internal brand rollouts by creating a multi-touchpoint campaign that helped 5,000 remote employees understand and embrace the company's new positioning, "Your Unwavering Ally."
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USAA Leverages the Army-Navy Game to Attract Customers
In-House Excellence Awards July 22, 2024The Army-Navy Game presented by USAA offered the organization an excellent opportunity to reflect its brand values and showcase its products and services to a large cross-section of members and prospects. USAA leveraged sponsorship rights and tactics to develop a campaign aligning with fan passion-points while supporting marketing objectives.
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American Pie Actor Helps Promote Pie
In-House Excellence Awards May 27, 2024Edwards partnered with American Pie actor Jason Biggs for a July 4 integrated marketing campaign to bring people together around their love of this tasty dessert.
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Frito-Lay Celebrates Women’s Soccer Icons
In-House Excellence Awards May 27, 2024Frito-Lay's Women’s World Cup campaign celebrated the greatness of women’s soccer to inspire a new generation and demonstrate how Frito-Lay snacks can elevate any sports-viewing experience. It focused on a new TV commercial, bringing together an inspiring cast of current and past icons in women’s soccer.
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Kraft Infuses an American Classic with Asian Cuisine
In-House Excellence Awards May 27, 2024Kraft Singles enlisted the help of a renowned innovative chef to reinvent the classic grilled cheese and tomato soup combo, creating grilled cheese and tomato “souplings.”
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Land O’Lakes Recruits Employees for “The Office” Inspired Training Videos
In-House Excellence Awards May 27, 2024Land O’Lakes enlisted the help of its own employees to create a “The Office” inspired series of humorous internal cybersecurity training videos.
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MiO Creates “Crash Insurance” To Position Itself as The Solution for The Energy Drink Crash
In-House Excellence Awards May 27, 2024MiO Energy's innovative “Crash Coverage” campaign leveraged social media to highlight the drawbacks of traditional energy drinks, resulting in 23 percent sales growth. The brand engaged generation Z consumers and garnered 14 million social engagements, positioning MiO as the go-to solution for crash-free energy.
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Mixing Style: KitchenAid's Fashion Week Debut
In-House Excellence Awards May 27, 2024To launch the 2023 Color of the Year, KitchenAid transformed an over 100-year-old icon into a 12-piece couture collection and launched it at New York Fashion Week.
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