In-House Excellence Awards

Lenovo Battles Senior Loneliness by Creating the Oldest Esports Team You’ve Ever Seen
In-House Excellence Awards December 21, 2021
With senior loneliness becoming more rampant during the pandemic, Lenovo brought isolated baby boomers together with members of generation Z to create an unlikely pair that joined forces to combat senior loneliness while combating each other on video games live on Twitch.
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Orangetheory at Home
In-House Excellence Awards December 21, 2021
At the outset of the COVID-19 pandemic, Orangetheory Fitness created free coach-led full body workouts, Orangetheory At Home™, to keep members active during the quarantine.
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Project Hello/True Name
In-House Excellence Awards December 21, 2021
Citi launched a campaign inviting transgender people to put their real names on their cards.
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Promoting COVID Safety with a Graphic Novel
In-House Excellence Awards December 21, 2021
The Wonderful Company created a graphic novel to encourage compliance with COVID safety precautions.
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Sawing Identities
In-House Excellence Awards December 21, 2021
The “Sawing Identities” video shows an identity thief manually sawing out pieces of the victim’s personal information from a social media profile to illustrate how vulnerable a customer is, and why LifeLock is necessary.
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Sixty-Four Adorable Pups Equal a Whole Lot of Engagement for Camp Bow Wow
In-House Excellence Awards December 21, 2021
Camp Bow Wow’s “Mutt Madness” campaign pitted 64 adorable dogs against one another in an online, bracket-style tournament that let brand followers pick the ultimate winner while raising both awareness and affinity for the Camp Bow Wow brand.
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TD Bank Launched Its Curbside Debit Card Delivery
In-House Excellence Awards December 21, 2021
The TD marketing team and its external agency identified an opportunity to define what it means to be “Unexpectedly Human” in the “new normal” of the pandemic world by delivering a breakthrough banking service.
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The Dorman Virtual Tour
In-House Excellence Awards December 21, 2021
To grow awareness of Dorman's unique history and innovative capabilities, its creative team created a multimedia microsite to tell the company's story in a way that looked and felt like the real-world experience of touring Dorman's corporate headquarters.
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The Precise Formula: SkinCeuticals Consumer Centric Digital Makeover
In-House Excellence Awards December 21, 2021
SkinCeuticals recognized that most of its 2019 sales could be attributed to campaigns promoting its most popular products, prompting the company to push specific products, based on consumer feedback, to drive online sales.
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To Class and Back
In-House Excellence Awards December 21, 2021
Highmark Health created a toolkit, equipped with PPE, safety posters, and clinical guidance to help educators feel safe and less anxious in their return to school.
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Uncensored: Stories of Black Professionals at Deloitte
In-House Excellence Awards December 21, 2021
To foster empathy and educate people about racial bias and injustice, Deloitte developed a visual series highlighting the difficult experiences Black professionals face.
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Using Amazon Landing Pages in Google Ads
In-House Excellence Awards December 21, 2021
HP developed an efficient approach to using Amazon product pages in its paid search ads.
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Vikings and Metal Make a Winning Combination for this Magic: The Gathering Campaign
In-House Excellence Awards December 21, 2021
Wizards of the Coast used the already existing relationship between Vikings and metal, one of its fans’ favorite genres of music, to build a multichannel campaign that leveraged social, influencers, and a first-ever Spotify partnership that promoted a new winter set of cards.
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