In-House Excellence Awards
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This Nonprofit Celebrated International Women’s Day
In-House Excellence Awards May 19, 2024CARE’s International Women’s Day campaign "Women Know How," celebrated fearless leaders and changemakers. Featuring a flagship video, top media placements like the Today Show, a speaker series, and a first-ever activation of social media influencers, CARE’s campaign spread powerful content across channels.
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BNY Mellon’s Dynamic Rebrand
In-House Excellence Awards May 18, 2024As BNY Mellon continues to transform as an organization, it was clear the brand had to follow suit — to finally tell a story that embraces both its heritage and vision, and to connect on a deeper level with traditional audiences and the next generation alike.
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Caterpillar Launched Storytelling Campaign for Its Employees
In-House Excellence Awards May 18, 2024Elevating engagement, driving confidence, and building brand awareness of Caterpillar employment opportunities were the three goals that went into developing a campaign focused on authentic storytelling around the priority Employee Value Proposition pillars.
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Highmark Health Encourages Mental Health Awareness
In-House Excellence Awards May 18, 2024Highmark Health urged residents of Western Pennsylvania to reflect on their mental health by asking, “How’s it going?”
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How Heinz and a Shipwrecked Sailor Went Viral
In-House Excellence Awards May 18, 2024When Elvis Francois survived 24 days adrift at sea on a bottle of ketchup, Heinz wanted to help him get a new boat. There was just one problem: Nobody could find him. So, Heinz sent a message in a bottle adrift into the sea of the internet to #FindTheKetchupBoatGuy.
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How This Food Brand Leveraged Gaming
In-House Excellence Awards May 18, 2024Drawing inspiration from the perfectly crisp and craveable texture of its own egg-roll wrappers, Pagoda Snacks created a customized “Crispy Mode” challenge for gamers that appears much like a deep-fried meme. Players who mastered “Crispy Mode” were rewarded with a chance to win a trip to the PGL CS2 Major 2024.
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Canva Blankets New York Advertising Week
In-House Excellence Awards May 17, 2024During New York Advertising Week, Canva launched an out-of-home campaign of digital posters just for advertising creatives. Designs were inspired by New York and all designed in Canva, to show that Canva is meant for advertising creatives.
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Deloitte Drives B2B Business with Storytelling
In-House Excellence Awards May 17, 2024Deloitte demonstrated the value that storytelling can hold for those marketing professional services.
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Mr. Mucus Takes Over Social Media for Reckitt
In-House Excellence Awards May 17, 2024Reckitt created a social media handle for America’s snottiest mascot (Mr. Mucus) and generated content with the character.
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PepsiCo Appeals to Football Fans’ Nostalgia for Players of Yore
In-House Excellence Awards May 17, 2024PepsiCo promoted its portfolio of drinks and snacks to football fans with an ad that imagined football legends coming out of retirement.
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A Brand Revamp for Schwab
In-House Excellence Awards May 16, 2024Learn how Schwab earned quick “street cred” among traders and proved that they were committed to providing the same — or better — technology, innovation, support, and education that they’d come to rely on from Ameritrade.
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Aflac Scores Points with Women During March Madness
In-House Excellence Awards May 16, 2024After a report detailed inequities between the men’s and women’s March Madness basketball tournaments, Aflac collaborated with coach Dawn Staley to draw attention to significant equity issues in women's college sports while highlighting how Aflac helps close these gaps.
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Barbie: The Movie’s Marketing Campaign
In-House Excellence Awards May 16, 2024With a 65-year legacy of empowerment, the Barbie brand had a unique positioning leading up to the premiere of the film, Barbie. Across generations, Barbie has 99 percent brand affinity, and the movie buzz was a chance to not only expand the brand’s reach, but also deepen it.
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PopCorners Breaks Boundaries with Breaking Bad
In-House Excellence Awards May 16, 2024PopCorners provides the perfect snack but not enough people know about this. Teaming up with iconic Breaking Bad characters on the biggest stage, the Super Bowl, the brand created a campaign that demonstrated how iconic characters and established visual style can be applied innovatively to a completely new context to propel brand equity.
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The 7-Eleven X Pac-Man Collaboration
In-House Excellence Awards May 16, 20247-Eleven leveraged the key insight of gen Z's longing for nostalgia to create a campaign that would appeal to both gamers and non-gamers alike. The company looked to its classic partnership from the 1980’s and the iconic Pac-Man gameplay and let the retro design influence the campaign creative – all while staying true to the 7-Eleven brand.
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Why Claritin Is Planting Trees to Help Your Allergies
In-House Excellence Awards May 16, 2024Claritin is on a mission to plant female trees to counteract the pollen-producing effects of male trees. Bayer crafted a story across multiple video ad formats to showcase Claritin's commitment to sustainability, while following the principles of Ad Net Zero to curb emissions from creative production.
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How CVS Supported Women’s Health
In-House Excellence Awards September 26, 2023On October 11th, International Day of the Girl, CVS Health announced its new period parity initiative as part of its new enterprise platform – HERe, Healthier Happens Together – to provide easier access to services and products that help support women’s mental and physical well-being.
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Intuit Mailchimp Leverages Visual Conundrums in Sympathy with Confused Marketers
In-House Excellence Awards August 23, 2023Mailchimp created a campaign filled with visual conundrums to illustrate the confusion marketers face in today’s marketplace, while also connecting them with tools that empower them to make better decisions.
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PepsiCo Hosts Annual Workshops to Help Spark Big Ideas
In-House Excellence Awards August 23, 2023PepsiCo created two distinct programs that it hosts annually to help its marketers spark bigger creative ideas.
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Cheetos Leveraged a TikTok Challenge to Sell Out in Over 3,000 Walmarts
In-House Excellence Awards August 20, 2023Cheetos created a social campaign encouraging TikTokers to post reactions of its latest Flamin’ Hot product, for a chance to have it “stitched” by Chester Cheetah himself.
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