In-House Excellence Awards
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Poo Power: Shell's Renewable Natural Gas Revolution
In-House Excellence Awards August 13, 2023Shell's short corporate film conveyed the potential of renewable natural gas (RNG) as a future fuel source for West Coast truck drivers and farmers. The film's fresh and engaging approach humanized Shell while highlighting its Powering Progress strategy, making it a memorable B2B marketing success for the brand.
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T-Mobile Pitches its Benefits to Travelers
In-House Excellence Awards August 13, 2023T-Mobile strove to promote the benefits it could offer to travelers with out-of-home (OOH) marketing and partnerships with travel websites.
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A Millennial Journey to Simplicity
In-House Excellence Awards August 12, 2023The Siggi's: Less Sets You Free campaign showcased the transformative power of embracing simplicity and minimalism to connect with millennial adults seeking authentic experiences and deliberate choices. The campaign's emphasis on "less" resonated with consumers, leading to notable year-over-year growth and heightened digital engagement.
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Citi Partnered with Michaela Jaé Rodriguez for Its Chosen Name Campaign
In-House Excellence Awards August 12, 2023Citi has been committed to helping drive an equitable and inclusive culture. Citi’s Chosen Name program, originally launched in 2020, gives transgender and non-binary customers the choice to update their eligible Citi-branded cards to match their true identity.
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How CVS Helped Its Internal Teams
In-House Excellence Awards August 12, 2023Meeting Manners introduced new rules around meeting etiquette to help colleagues enjoy more productive days, feel less stress and ultimately, feel happier about where they worked.
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Leave No One Out This Holiday
In-House Excellence Awards August 12, 2023In a moment when many Americans needed an uplift, Teleflora’s latest holiday campaign, “Leave No One Out This Holiday,” showed how the gift of a Teleflora bouquet can help turn the holidays from lonely to lovely.
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Mailchimp’s Successful Out of Home Campaign
In-House Excellence Awards August 12, 2023Activating in Boston across OOH projections, taxi tops, free taxi rides for conference-goers, and a special web landing destination, Mailchimp surgically showed up in competitors' backyards to capture advanced marketers' attention that Mailchimp is the No.1 email marketing platform.
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PepsiCo Creates Snowy Delights for the Holidays
In-House Excellence Awards August 12, 2023PepsiCo Beverages and Frito-Lay collaborated to create the "Share More Joy Holiday Spot," a heartwarming and innovative national commercial that featured a cast of memorable characters, solidifying PepsiCo's position in the holiday category and inspiring joy during the festive season.
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Pilk and Cookies, a Twist on a Holiday Tradition, Featuring Lindsay Lohan
In-House Excellence Awards August 12, 2023Pepsi invited fans to give Santa’s milk and cookies an upgrade with a twist: “Pilk” (Pepsi + milk) and Cookies. Pepsi teamed up with two of the biggest stars of the holidays — Lindsay Lohan and Santa — to give consumers a new, delicious way to unapologetically enjoy the festive season.
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Frito-Lay’s “'Twas the Night Before Super Bowl” Leverages a Star-Studded Cast of NFL Legends to Lift Sales
In-House Excellence Awards September 29, 2022Frito-Lay created a star-studded Super Bowl ad featuring legendary NFL greats to drive sales and bring joy to football fans during the pandemic.
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How the AHN Orthopaedic Institute’s “Fewer Stitches” Campaign Used Baseball to Drive Awareness of its Services
In-House Excellence Awards September 29, 2022The AHN Orthopaedic Institute leveraged its status as the official medical provider of the Pittsburgh Pirates to promote its minimally invasive services and quell the fears of its target audience.
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HP Notebooks. Work Better.
In-House Excellence Awards September 29, 2022HP created a hero film featuring Markus — a change reluctant protagonist that mirrors the unique elements of German business culture, mindset, and values — to show tech decision makers how HP Notebooks enable more flexibility in the new hybrid environment.
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Bai Boost Fights Gender Discrimination in Gaming
In-House Excellence Awards September 28, 2022Beverage brand Bai Boost drew attention to the harassment of women in the gaming world and created a bot to intercept negative comments online and turn them into positive ones.
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T-Mobile Goes All-Digital to Drive Sales of 5G
In-House Excellence Awards September 28, 2022T-Mobile promoted its new 5G home internet service with an all-digital campaign helmed by its in-house agency.
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Molson Coors Brewing Company
In-House Excellence Awards September 27, 2022To celebrate its partnership with Team Penske and the unveiling of The Blue Deuce, the smoothest car in NASCAR, Keystone Light designed the smoothest grill in the world and awarded it to one lucky fan during the biggest grilling weekend of the year.
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Pepsi Promotes an Alexa-Accessed Sampling Opportunity
In-House Excellence Awards September 27, 2022Pepsi promoted a sampling program for a cocktail mixer that was operated through voice-activated devices like Alexa.
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Pepsi Promotes Itself as the Best Drink for Burgers
In-House Excellence Awards September 27, 2022Pepsi sought to promote awareness of how well it pairs with food.
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Valley Bank Does an Internal Podcast
In-House Excellence Awards September 27, 2022Valley Bank created an in-house podcast, amplifying the voices of staff members across the organization, from C-suite executives to interns.
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CVS’s One Step Closer COVID-19 Vaccination Campaign
In-House Excellence Awards September 26, 2022What will the COVID-19 vaccine bring you one step closer to? This is what CVS Health asked in an omnichannel campaign encouraging people to get vaccinated. The One Step Closer campaign directly resulted in 3.3 million Americans getting vaccinated at CVS Health.
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LIFEWTR Life Unseen
In-House Excellence Awards September 26, 2022To expose and combat representational blind spots, LIFEWTR embarked on a multi-platform collaboration with 20 diverse creatives, including renowned designer, editor, and producer Issa Rae, to elevate underrepresented creatives, inspire artists and solidify the brand as an ally to the creative generation.
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