In-House Excellence Awards
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Deloitte Drives B2B Business with Storytelling
In-House Excellence Awards May 17, 2024Deloitte demonstrated the value that storytelling can hold for those marketing professional services.
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Mr. Mucus Takes Over Social Media for Reckitt
In-House Excellence Awards May 17, 2024Reckitt created a social media handle for America’s snottiest mascot (Mr. Mucus) and generated content with the character.
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PepsiCo Appeals to Football Fans’ Nostalgia for Players of Yore
In-House Excellence Awards May 17, 2024PepsiCo promoted its portfolio of drinks and snacks to football fans with an ad that imagined football legends coming out of retirement.
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A Brand Revamp for Schwab
In-House Excellence Awards May 16, 2024Learn how Schwab earned quick “street cred” among traders and proved that they were committed to providing the same — or better — technology, innovation, support, and education that they’d come to rely on from Ameritrade.
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Aflac Scores Points with Women During March Madness
In-House Excellence Awards May 16, 2024After a report detailed inequities between the men’s and women’s March Madness basketball tournaments, Aflac collaborated with coach Dawn Staley to draw attention to significant equity issues in women's college sports while highlighting how Aflac helps close these gaps.
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Barbie: The Movie’s Marketing Campaign
In-House Excellence Awards May 16, 2024With a 65-year legacy of empowerment, the Barbie brand had a unique positioning leading up to the premiere of the film, Barbie. Across generations, Barbie has 99 percent brand affinity, and the movie buzz was a chance to not only expand the brand’s reach, but also deepen it.
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PopCorners Breaks Boundaries with Breaking Bad
In-House Excellence Awards May 16, 2024PopCorners provides the perfect snack but not enough people know about this. Teaming up with iconic Breaking Bad characters on the biggest stage, the Super Bowl, the brand created a campaign that demonstrated how iconic characters and established visual style can be applied innovatively to a completely new context to propel brand equity.
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The 7-Eleven X Pac-Man Collaboration
In-House Excellence Awards May 16, 20247-Eleven leveraged the key insight of gen Z's longing for nostalgia to create a campaign that would appeal to both gamers and non-gamers alike. The company looked to its classic partnership from the 1980’s and the iconic Pac-Man gameplay and let the retro design influence the campaign creative – all while staying true to the 7-Eleven brand.
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Why Claritin Is Planting Trees to Help Your Allergies
In-House Excellence Awards May 16, 2024Claritin is on a mission to plant female trees to counteract the pollen-producing effects of male trees. Bayer crafted a story across multiple video ad formats to showcase Claritin's commitment to sustainability, while following the principles of Ad Net Zero to curb emissions from creative production.
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How CVS Supported Women’s Health
In-House Excellence Awards September 26, 2023On October 11th, International Day of the Girl, CVS Health announced its new period parity initiative as part of its new enterprise platform – HERe, Healthier Happens Together – to provide easier access to services and products that help support women’s mental and physical well-being.
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Intuit Mailchimp Leverages Visual Conundrums in Sympathy with Confused Marketers
In-House Excellence Awards August 23, 2023Mailchimp created a campaign filled with visual conundrums to illustrate the confusion marketers face in today’s marketplace, while also connecting them with tools that empower them to make better decisions.
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PepsiCo Hosts Annual Workshops to Help Spark Big Ideas
In-House Excellence Awards August 23, 2023PepsiCo created two distinct programs that it hosts annually to help its marketers spark bigger creative ideas.
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Cheetos Leveraged a TikTok Challenge to Sell Out in Over 3,000 Walmarts
In-House Excellence Awards August 20, 2023Cheetos created a social campaign encouraging TikTokers to post reactions of its latest Flamin’ Hot product, for a chance to have it “stitched” by Chester Cheetah himself.
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Cisco Reinforces its Position as the No. 1 Cybersecurity Company
In-House Excellence Awards August 20, 2023Cisco leveraged premium, high-impact media opportunities and key events to amplify its brand message and drive awareness and familiarity among IT decision makers.
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Aflac Creates an Animated Short Film to Educate Consumers About Medical Disparities
In-House Excellence Awards August 19, 2023The Park Bench tells a story we usually don’t see of the health disparities that exist in communities. Aflac’s first foray into film was to demonstrate the brand’s purpose and create emotional connection with consumers.
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American Express’s Transit Campaign Educated Card Members on Contactless Payment
In-House Excellence Awards August 19, 2023American Express created an omni-channel campaign to educate consumers and share the benefits of its contactless payment option for card members.
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How Caterpillar’s Latest Cat Trial Campaign Was Inspired by a Children’s Book
In-House Excellence Awards August 19, 2023Caterpillar integrated its brand into a New York Times bestselling children’s book to highlight the important role it plays across the construction industry.
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Deloitte Unveils Its Smart Factory in Futuristic Fashion
In-House Excellence Awards August 17, 2023Deloitte crafted a story through creative collateral and used a 60-foot LED screen as a canvas for innovation, highlighting its three-year journey to a fully-realized Smart Factory. From lanyards to lightboxes, every detail formed a cohesive story.
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The Fresh Market Refreshed Its Approach to Earn a Big Bump in E-Commerce Sales
In-House Excellence Awards August 17, 2023The Fresh Market engaged a new demographic with a series of short- and long-form shoppable videos, generating outstanding results in the process.
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This Clever Campaign from Swoop Got Roadtrippers to Fly More
In-House Excellence Awards August 17, 2023To engage Canadians who were looking for a cheaper way to travel in light of rising gas prices, low-cost airline Swoop created a campaign designed to catch their attention where they were most likely to be feeling the pinch — at the pump.
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