Industry Insights
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Time for a New Media Supply Chain
Industry Insights April 13, 2019Procter & Gamble Chief Brand Officer Marc Pritchard called for the creation of an entirely new media supply chain to address the significant challenges facing the industry in transparency, brand safety, and privacy.
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Email Authentication Guide: Frequently Asked Questions
Industry Insights April 8, 2019This resource explains what authentication is and provides some recommendations for what you should do as an email marketer to implement the related guidelines within your organization.
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Multi-Touch Attribution
Industry Insights March 15, 2019Multi-Touch Attribution (MTA) can be very powerful: learn the pros and cons of MTA so you can make wise decisions.
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Precision vs. Reach
Industry Insights March 15, 2019Precision and reach are crucial for your marketing campaign: learn how to properly define your needs and get the most from your identity solutions provider.
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Probabilistic vs. Deterministic
Industry Insights March 15, 2019Digging deeper into attribution: learn the differences between rules-based and analytics-based attribution.
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Understanding Attribution
Industry Insights March 15, 2019Digging deeper into attribution: learn the differences between rules-based and analytics-based attribution.
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What Is Attribution?
Industry Insights March 15, 2019Watch this video to connecting the dots and learn how to determine which channels are leading to conversions.
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What Is Match Rate?
Industry Insights March 15, 2019Matching is probably the most widespread concept in identity: learn how to leverage Matching to make the most out of every marketing campaign.
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Can Transparency Fix the Gender Pay Gap?
Industry Insights March 14, 2019When it comes to the gender gap, it appears the pay discrepancy between men and women still exists even today, and that's a problem the advertising world should equalize, especially when it comes to retaining diverse talent and fostering new skills.
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Advertisers, Learn How to Drive Results on The New TV
Industry Insights March 6, 2019TV has undergone such transformation over the past decade that a new name is needed to fully represent this evolved medium. In this presentation, we look at how marketers can navigate the new, increasingly complex reality of TV advertising.
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Achieving Accessibility In Email Marketing: For Marketers and Designers
Industry Insights February 28, 2019This resource provides advice for making emails accessible to the disabled.
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2018 Statistical Fact Book: The Ultimate Source for Data-Driven Marketing Insight
Industry Insights January 29, 2019The Data and Marketing Association’s Statistical Fact Book assembles critical benchmarks from across the data and marketing ecosystem, giving marketers and their business partners a view of the changing landscape.
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Next-Generation TV White Paper
Industry Insights January 4, 2019In this report get an overview of the existing television landscape and a recommended approach for cultivating continued innovation in the ecosystem.
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The Data-Centric Organization 2018
Industry Insights January 4, 2019U.S. firms remain intensely focused on leveraging data across marketing, media, and commerce functions — but see obstacles to achieving true “data centricity.”
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Attribution and the Empowered Marketer: A DMA Whitepaper
Industry Insights January 3, 2019Learn why attribution has become a fundamental organizational priority across most marketing organizations.
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Cross-Device Identity Solutions RFI Template
Industry Insights January 3, 2019DMA is focusing on cross-device and cross-channel identification. This RFI template spells out in clear terms the questions marketers, agencies, and publishers should be asking cross-device vendors and the simple definitions that everyone in the identity-based marketing and media ecosystem needs to understand.
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Certified Diverse Suppliers for Marketing and Advertising
Industry InsightsANA compiled a list of more than 450 certified diverse suppliers that support the marketing and advertising functions.
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Resource List of Certified Diverse Suppliers for Marketing/Advertising
Industry InsightsTo help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.
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