Multicultural and Inclusive Marketing Awards
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How Murals and QR Codes Helped Drive Access to Skin Health
Multicultural and Inclusive Marketing Awards January 6, 2025Vaseline partnered with VML to create an omni-channel campaign that leveraged mural art, QR codes, and a network of dermatologists to provide people of color with access to more relevant skincare resources.
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How Nike’s “Doin Damage” Campaign Got Kids Back onto the Baseball Diamond
Multicultural and Inclusive Marketing Awards January 6, 2025Nike’s “Doin Damage” campaign aimed to bring marginalized youth baseball players back into organized play by highlighting brash celebrations and other signs of individualism that had previously been frowned upon at the pro level.
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How Opendoor Engaged Empty Nesters
Multicultural and Inclusive Marketing Awards January 6, 2025Opendoor engaged the 55 and older demographic by airing a humorous ad campaign during The Golden Bachelor and an out-of-home creative "Empty Nest" activation at UCLA. These efforts led to increased conversions, reduced acquisition costs, and higher engagement, solidifying this audience as a cornerstone of Opendoor’s success.
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How This Brand Introduced Young Podcast Listeners to James Baldwin
Multicultural and Inclusive Marketing Awards January 6, 2025Penguin Random House created an eight-episode podcast to introduce a new generation of BIPOC and white readers to author and Civil Rights activist James Baldwin, generating more than 11,500 podcast downloads through organic, non-paid promotion.
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How This Org Focused on Creating Change for People with Down Syndrome
Multicultural and Inclusive Marketing Awards January 6, 2025"Absurd Promises" was driven by a powerful dual objective from ASDRA (Asociación Síndrome de Down de la República Argentina), in partnership with VML Argentina, which was laser-focused on creating meaningful and lasting change for people with Down syndrome in Argentina.
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How Toyota Won Hearts and Minds with Anime
Multicultural and Inclusive Marketing Awards January 6, 2025To engage the fickle consumer base of young Asian American adults more deeply and on their terms, Toyota created GRIP, the brand’s first-ever original anime series.
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How WB Leaned into Culture to Win Over Hispanic Consumers
Multicultural and Inclusive Marketing Awards January 6, 2025Warners Bros. created a campaign for its film Blue Beetle that broke a streak of box office failures for the studio and resonated deeply with the target audience of Hispanic consumers.
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Kia Lends Its Support to Minority-Owned Businesses
Multicultural and Inclusive Marketing Awards January 6, 2025Kia America shined a spotlight on minority-owned businesses to promote entrepreneurs including Black-owned eye-care groups, AAPI doll-makers, Latina educators, female comedians, queer filmmakers, and Native American artisans.
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Kia Leverages Stories of Community Heroes to Appeal to Asian Americans
Multicultural and Inclusive Marketing Awards January 6, 2025Kia strove to promote itself in the Asian American community by highlighting the contributions of medical professionals serving the immigrant community.
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KIA Telluride's Soccer Journey with Frankie F
Multicultural and Inclusive Marketing Awards January 6, 2025KIA Telluride partnered with NGLmitú to create "MOTIVATED," a compelling social content series featuring Hispanic soccer freestyle legend Frankie Flo, connecting the vehicle's inspiration for movement with the dynamic world of freestyle soccer.
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Lexus Redefines Luxury for Asian Multigenerational Families
Multicultural and Inclusive Marketing Awards January 6, 2025Lexus partnered with IW Group to launch its first-ever TX three-row luxury SUV with a culturally nuanced campaign targeting Asian multigenerational families, resulting in exceptional market share and awareness among Asian consumers.
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Life's Better: Redefining Insurance for a New Generation
Multicultural and Inclusive Marketing Awards January 6, 2025American Family Insurance partnered with Elite Media to transform its century-old brand image through the "Life's Better" campaign, leveraging distinctive visual branding to connect with younger, multicultural audiences while competing against industry giants with significantly larger budgets.
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Max Highlights the Art of Drag in Miami
Multicultural and Inclusive Marketing Awards January 6, 2025Max strove to lend inspiring visibility to the LGBTQ+ community during Miami’s Art Basel event.
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McDonald’s Connects with Generation Z and Multicultural Youth through Immersive Anime Experience
Multicultural and Inclusive Marketing Awards January 6, 2025McDonald’s used an immersive anime experience to connect with generation Z and multicultural youth consumers.
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McDonald’s Elevates Classic Menu Items with Limited Edition Sauces
Multicultural and Inclusive Marketing Awards January 6, 2025McDonald’s, partnering with the Asian grocery store Yami, introduced limited-edition sauces to elevate classic consumer items.
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Opening Homes, Opening Hearts: MEO's Improbable Housemates Initiative
Multicultural and Inclusive Marketing Awards January 6, 2025MEO, collaborating with Dentsu Creative Iberia, transformed a traditional Christmas campaign into a revolutionary solution addressing two of Portugal's pressing social issues: elderly loneliness and student housing scarcity, by creating an innovative platform that connects seniors who have spare rooms with students needing affordable accommodation.
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Ponle Tu Extra: Celebrating Latino Heritage Through Food and Art
Multicultural and Inclusive Marketing Awards January 6, 2025Whataburger and FPO Marketing created "Ponle Tu Extra," a Hispanic Heritage Month campaign that celebrated Latino creativity through custom food orders and artistic expression, featuring an original music video and a series of artist spotlights called "Latinos Extraordinarios."
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Por La Cultura: Growing NFL's Latino Fanbase
Multicultural and Inclusive Marketing Awards January 6, 2025The NFL and Chemistry Cultura expanded their Por La Cultura (PLC) campaign to strengthen connections with Latino audiences, implementing year-round programming that celebrated Latino contributions to football while working toward the goal of reaching 40 million Latino fans by 2030.
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PUMA Celebrates Hip Hop’s 50th Anniversary
Multicultural and Inclusive Marketing Awards January 6, 2025PUMA collaborated with Hip Hop 50 and iconic hip hop artists to launch its campaign celebrating the 50th anniversary of hip hop.
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Sephora Creates Docuseries to Explore Hispanic Beauty Stereotypes
Multicultural and Inclusive Marketing Awards January 6, 2025Sephora partnered with NBCUniversal to create a four-part docuseries that explored generational Hispanic beauty narratives and stereotypes. The series, which streamed on Peacock, featured Hispanic actors, influencers, and founders of Hispanic beauty brands.
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