Multicultural Excellence Awards
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Pantene Family Pride
Multicultural Excellence Awards December 30, 2021Pantene leveraged out-of-home (OOH) channels and the real stories of LGBTQ families coming together through hair care to empower members of the community to be themselves and position itself as a hair care brand that supports diversity and inclusion.
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Pine-Sol: Empowering Black Women
Multicultural Excellence Awards December 30, 2021Pine-Sol created a multi-faceted platform aimed at providing support to Black women entrepreneurs.
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Respond2Racism: The First-Responder Twitter Bot
Multicultural Excellence Awards December 30, 2021To combat COVID-19 fueled anti-Asian hate, Goodby Silverstein & Partners created a Twitter bot that responded to anti-Asian tweets with messages from Asian frontline workers about the harmful effects of racist rhetoric.
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Sephora Canada Celebrates Indigenous Peoples Month for the First Time Ever
Multicultural Excellence Awards December 30, 2021With the goal of improving its diversity and inclusion efforts among indigenous peoples, Sephora Canada launched its first-ever National Indigenous History Month campaign, which highlighted indigenous individuals to help Sephora team members better know and understand Canada’s indigenous population.
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Share Something Real with Facebook Portal
Multicultural Excellence Awards December 30, 2021To combat Asian stereotypes and a surge in COVID-19-fueled Asian hate, Netflix created a video leveraging Asian celebrities and illustrating the diverse nature of the Asian American and Pacific Islander community.
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Tecate Hosts Virtual Music Festival on a Virtual Patio
Multicultural Excellence Awards December 30, 2021During the pandemic, Tecate launched a monthly virtual series of curated music programming inviting viewers to tune in and support local arts and culture.
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This Campaign Turned to Moms During COVID-19 — Here’s Why
Multicultural Excellence Awards December 30, 2021Without knowing the full brunt of the virus coming off the Thanksgiving season, California Department of Public Health knew that it needed to act fast to mobilize California families to take action by staying home this holiday season.
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TikTok Celebrates Pride Digitally
Multicultural Excellence Awards December 30, 2021TikTok promoted an array of creators from the LGBTQ+ community, gaining visibility for their work on a host of partner platforms.
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Toyota 2020 Holiday Ad Inspires Hispanics to Cherish Even the Smallest of Journeys
Multicultural Excellence Awards December 30, 2021Keying in on the insight that American Hispanics were forced to be away from their families more than other demographics due to an inability to work from home during the pandemic, Toyota created a holiday ad that highlighted the importance of taking even small journeys with loved ones.
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Toyota Partners with Paralympic Champion to Highlight Importance of Strong Adoptive Families
Multicultural Excellence Awards December 30, 2021With the goal of showing consumers how technological advancements in automobiles can enhance life, especially for those with disabilities, Toyota partnered with 13-time Paralympic gold medalist Jessica Long, who suffers from a bone disorder, on a new campaign.
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Ulta Beauty Honors Black Women as the MUSE of the Beauty Industry
Multicultural Excellence Awards December 30, 2021Ulta Beauty created a film highlighting the contributions that Black women have made, and continue to make, in the beauty industry.
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Unilever Created the First Deodorant for People with Disabilities
Multicultural Excellence Awards December 30, 2021Unilever wanted to revolutionize deodorant design to include everyone, however they are able to move. By co-creating the product with the disabled community themselves, Unilever designed a deodorant that’s easier to handle, easier to identify, easier to open and close, easier to apply.
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Welcome to Our World: Netflix Highlights Asian Diversity
Multicultural Excellence Awards December 30, 2021To combat Asian stereotypes and a surge in COVID-19-fueled Asian hate, Netflix created a video leveraging Asian celebrities and illustrating the diverse nature of the Asian American and Pacific Islander community.
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#Liberty2Me
Multicultural Excellence Awards January 15, 2021#WashTheHate strove to combat anti-Asian bigotry that was inspired by the COVID-19 pandemic.
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#WashTheHate
Multicultural Excellence Awards January 15, 2021#WashTheHate strove to combat anti-Asian bigotry that was inspired by the COVID-19 pandemic.
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2020 Census
Multicultural Excellence Awards January 15, 2021The U.S. Census Bureau undertook a campaign to promote census participation among Asian-Americans.
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Alzheimer's Foundation of America
Multicultural Excellence Awards January 15, 2021The Alzheimer's Foundation of America created a coloring book to help the disease’s sufferers ease stress, improve motor skills, reconnect with family members, and reawaken memories.
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American Family Insurance Recreates King's 1963 March on D.C.
Multicultural Excellence Awards January 15, 2021American Family Insurance created a virtual reality experience and complementary educational program to celebrate the Civil Rights Movement of the past and inspire activists of today.
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AT&T DIRECTV
Multicultural Excellence Awards January 15, 2021AT&T created culturally relevant ads for Japanese, Korean, and Filipino immigrants while maintaining alignment with the brand’s general market presence.
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Big Brother Big Sister of Middle Tennessee
Multicultural Excellence Awards January 15, 2021Big Brother Big Sister of Middle Tennessee, a mentorship-based organization, attracted African-American men with a print ad campaign.
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