Multicultural and Inclusive Marketing Awards
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Spectrum Connected with African Americans through a Comedic Music Video
Multicultural and Inclusive Marketing Awards January 6, 2025Spectrum partnered with comedic musicians to connect with its African American audience through music.
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Spectrum Taps into Latin Music to Drive Connects
Multicultural and Inclusive Marketing Awards January 6, 2025Spectrum worked with agency INFUSION by Castells to celebrate Hispanic Heritage Month by coordinating a free concert featuring popular Mexican group Reik and singer Lupita Infante, a move that brilliantly tapped into the Hispanic community’s passion for Latin music.
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Subaru’s "Beautiful Silence" Demonstrates Inclusivity
Multicultural and Inclusive Marketing Awards January 6, 2025As the National Park Foundation’s largest corporate donor, Subaru wanted to create an emotional commercial demonstrating that regardless of race, gender or physical challenges, everyone can share this amazing experience.
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Sweet Connections AI: Bridging Generations Through Technology
Multicultural and Inclusive Marketing Awards January 6, 2025McDonald's partnered with IW Group to launch Sweet Connections, an innovative AI-powered campaign that addressed the language barrier between AAPI generation Z and their grandparents while driving trial of the new Grandma McFlurry through groundbreaking technology and authentic storytelling.
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Texas Children’s Health Plan Undertakes Research to Improve Patient Services for Minorities
Multicultural and Inclusive Marketing Awards January 6, 2025WISP and agency 72andSunny created “Anti-Choice Ads,” a film which ran on YouTube as targeting tools were easily used to reach an anti-choice demographic. The end of the film drove to a website that housed further information and resources about abortion.
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The Argentine Heart Foundation Uses Smooth Jazz for Stressful Daily News
Multicultural and Inclusive Marketing Awards January 6, 2025The Argentine Heart Foundation, partnering with regional radio stations, created songs in soothing styles to present daily news and increase awareness about heart disease.
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The Cadillac Lounge Pitches EVs to Black Movie-Goers
Multicultural and Inclusive Marketing Awards January 6, 2025Cadillac leveraged its sponsorship of the American Black Film Festival to educate African American consumers about its portfolio of electric vehicles.
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The NFL’s Inspiring Message in "Born to Play"
Multicultural and Inclusive Marketing Awards January 6, 2025The NFL sought to create an international campaign aimed at inspiring all young people to achieve their dreams, regardless of their background. This was the NFL’s first international Super Bowl campaign, and ran in five countries: the U.S., U.K., Germany, Mexico, and Brazil.
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The Verse: Celebrating Hip-Hop's 50th Anniversary Through Virtual Innovation
Multicultural and Inclusive Marketing Awards January 6, 2025In partnership with IW Group, Jack Daniel's Tennessee Honey created The Verse— an innovative AI-powered VR world that celebrated hip-hop's 50th anniversary by blending artistic expression with cutting-edge technology, featuring virtual galleries, interactive experiences, and an exclusive AI-powered concert.
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This Campaign Highlighted Racially Motivated Police Brutality in a Striking Way
Multicultural and Inclusive Marketing Awards January 6, 2025The Courageous Conversation Global Foundation aimed to facilitate difficult conversations around the level of racial discrimination and violence Black individuals face at the hands of the police through a unique and innovative activation.
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This Organization Created Pro-Choice Ads to Inspire Change
Multicultural and Inclusive Marketing Awards January 6, 2025WISP and agency 72andSunny created “Anti-Choice Ads,” a film which ran on YouTube as targeting tools were easily used to reach an anti-choice demographic. The end of the film drove to a website that housed further information and resources about abortion.
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This Organization Fought Censorship in Libraries
Multicultural and Inclusive Marketing Awards January 6, 2025Digital Public Library of America struck back at libraries that ban books with a digital workaround.
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This Transit Company Used Real-Life Rider Stories to Showcase Its Many Benefits
Multicultural and Inclusive Marketing Awards January 6, 2025GO Transit created a campaign that leveraged the real-life experiences of its riders to deepen engagement with Ontario’s rapidly growing immigrant population.
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Toyota Showcasing Local Businesses to Promote the Toyota Tundra
Multicultural and Inclusive Marketing Awards January 6, 2025Toyota worked with Conill to improve consideration and imagery metrics among Hispanic consumers by showcasing local small businesses across 14 cities during the Gold Cup.
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Turning “Protecting Children” into a Rallying Cry for LGBTQ Youth
Multicultural and Inclusive Marketing Awards January 6, 2025GLAAD partnered with Slate PR and Ogilvy to launch “Protect This Kid” — an omni-channel integrated campaign marrying out-of-home, celebrity influencers, film, and more to underscore the hypocrisy of using “protecting children” as the pretext for anti-LGBTQ prejudice, violence, and legal discrimination.
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U.S. Bank Highlights Unsung Heroes in Campaign Geared Toward Hispanic Americans
Multicultural and Inclusive Marketing Awards January 6, 2025U.S. Bank created a short documentary that highlighted the stories of untold heroes: young Hispanics who serve as the English translators for their older relatives.
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Verizon Tests the Strength of its Network in a Dramatic Partnership with J Balvin
Multicultural and Inclusive Marketing Awards January 6, 2025Verizon set out to prove the strength of its network with a creative partnership with reggaeton star J Balvin that gave the brand a fresh entrée with the Hispanic community during the Super Bowl’s telecast on Univision.
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Walmart Showcases Its Commitment to Military Support with a Star-Studded Concert Event
Multicultural and Inclusive Marketing Awards January 6, 2025To showcase how its brand supports active military and veterans, Walmart created a live concert that highlighted its various military-focused programs and raised money for organizations supporting former and active military.
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We Came To Play: Opening Disney's Magic to Black Families
Multicultural and Inclusive Marketing Awards January 6, 2025The Walt Disney Company, partnering with Cashmere Agency, launched "We Came To Play," a groundbreaking campaign that redefined Disney magic through the lens of Black culture, aiming to break down invisible barriers and invite Black families to experience Disney Parks and Cruise Line adventures.
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Ajinomoto Invites Gwyneth Paltrow to Dinner to Dispel MSG Myths
Multicultural and Inclusive Marketing Awards November 13, 2023Ajinomoto wanted to change the misinformed perception of monosodium glutamate (MSG) within the “clean eating” community. To do that, the brand needed to get the world’s most influential clean eater on board: Gwyneth Paltrow. The only problem? She didn’t answer the brand’s calls. So, Ajinomoto made her the face of its campaign — without actually hiring her.
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