POVs
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How Dove Battled Toxic Beauty Standards with a Game of "Truth or Dare"
POVs October 10, 2024Find out how Dove reimagined the classic game of “Truth or Dare,” turning it into a platform that helped parents and their kids have important conversations about beauty standards and toxic social media.
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Data Shows How Inclusivity Drives Business Growth
POVs October 3, 2024In this POV, AIMM’s Lisette Arsuaga makes a data-driven case for why investing in inclusivity can be a game changer for your brand’s bottom line.
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Five Ways You Can Innovate on a Shoestring Budget
POVs September 30, 2024Marketing Futures podcast host Mike Berberich shares how real, meaningful innovation can be achieved, even if your organization’s purse strings are very tight.
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With Great Purpose Comes Great Responsibility
POVs September 18, 2024Beyond Profit host Ken Beaulieu shares some tips for how your organization can ensure that every single stakeholder embodies the brand purpose, improving the odds that it feels authentic to consumers.
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Is the Agency Model Broken?
POVs September 4, 2024Matthew Schwartz shares a few tips on how brands and agencies can get back on track, ensuring both sides enjoy cost savings, more efficient work processes, and better business results.
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ABM and Ad Tech: A Marketing Match Made in Heaven?
POVs August 26, 2024Marketing Futures podcast host Mike Berberich explains why the combination of ad tech and an ABM marketing strategy could be the key to maximizing ROI and delivering unprecedented business growth.
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Marketing Has a Long Way to Go on Inclusion
POVs August 16, 2024This POV featuring AIMM Co-Founder Carlos Santiago covers new research that revealed that, while individual brands have made progress, marketers still feel that the overall industry has much to do on the inclusion front.
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Are You Using AI Ethically?
POVs July 31, 2024Mike Berberich reviews the factors you need to consider to use AI responsibly and avoid infringing on human rights or — worse — upend the social structure.
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These Four Roadblocks Are Preventing Creative Excellence
POVs July 31, 2024Because creativity is marketing’s superpower, the ANA recently polled more than 700 experts to learn what they felt were the most common impediments to creative excellence. This POV covers what they had to say.
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With 5G Here, The Future of AdTech Looks Amazing
POVs July 29, 2024This POV from Marketing Future’s Mike Berberich explores the amazing future of AdTech thanks to the rollout of 5G technology.
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Accurate Representation of Women Turbocharges Growth
POVs July 25, 2024What are brands and media getting wrong in their depictions of women and what can they do to right the ship and turbocharge their marketing? Find out in this latest POV from SeeHer, a leadership division of the ANA.
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Four Best Practices from the ANA Marketing Code of Ethics
POVs July 18, 2024The ANA’s Senny Boone covers four best practices outlined in the Marketing Code of Ethics, a high-level framework of ethical marketing and advertising.
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Why CEOs Must Own Purpose
POVs July 17, 2024Beyond Profit host Ken Beaulieu explains why CEOs must live and breathe the brand’s purpose if it’s going to succeed.
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How to Go Beyond Pride and Embrace LGBTQ Inclusion Year Round
POVs July 12, 2024Champions of Growth host Matthew Schwartz shares some tips for how your brand might activate and support the queer community during the other 11 months in the year.
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The Five Most Important Guidelines for Using Principal Media
POVs July 8, 2024Pulling from the ANA’s report, The Acceleration of Principal Media, this POV covers the five most important guidelines your brand needs to implement before agreeing to a principal media buy with your agency partners.
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How Ancestry Broke Down Barriers and United Long-Lost Relatives
POVs June 28, 2024Find out how genealogy service ancestry used its resources to assist African Americans in breaking down record-keeping barriers to discover more about where they came from.
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How AI Is Taking Neuromarketing to the Next Level
POVs June 24, 2024With AI poised to take neuromarketing from a niche practice into the mainstream, targeted advertising is about to become much more sophisticated. Find out how in this POV from Marketing Futures podcast host Mike Berberich.
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Aspiring Marketing Leaders Need to Have These Qualities
POVs June 17, 2024Champions of Growth host Matthew Schwartz shares what he has learned about leadership development after talking with some of the marketing industry’s foremost experts on the topic.
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Solving the Purpose Measurement Puzzle
POVs June 7, 2024Beyond Profit host Ken Beaulieu shares some tips for solving the purpose measurement puzzle, including some suggestions for metrics your organization might consider.
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Key Takeaways from the ANA’s 2023 Response Rate Report
POVs May 29, 2024David Fogarty, SVP of data excellence and privacy at the ANA, summarizes key takeaways from the 2023 edition of the Response Rate Report — one of the ANA’s most popular benchmarking reports every year.
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