POVs
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How to Level Up Your Marketing with Gaming
POVs October 15, 2025For brands bold enough to play, there is a multi-billion dollar business opportunity through in-game advertising. Ensure your brand is poised to go for the high score with these tips on how to power up your video game presence.
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Three Reasons Why Inclusive Marketing Is a Growth Engine
POVs October 10, 2025Using hard data and real-world case studies, the ANA’s Elliot Lum provides three proof points for how inclusive marketing drives growth, which can be used to convince both your team and the C-suite why a multicultural marketing investment is necessary to outpace the competition.
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The Ambient Marketing Advantage: What Every Brand Can Learn From Superman
POVs September 12, 2025What do Superman and next-gen marketing have in common? More than you think. In this POV, we break down how a behind-the-scenes Instagram video for DC’s new Superman film became a masterclass in ambient marketing and what your brand can learn from it.
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How to Create a Data-Driven Marketing Strategy
POVs September 11, 2025Find out how to actually maximize your data sets with this step-by-step guide from Mike Berberich, senior director of content strategy and Marketing Futures at the ANA.
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Digital Doppelgängers: The Future of Personalized Marketing in Virtual Worlds
POVs August 27, 2025From avatars to AI-enhanced identities, people are building digital doppelgangers, and marketers need a strategy to reach them all. In this POV, we cover three bold strategies to connect with your audience’s second self.
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Five Surprising Findings from the 2025 Impact Pulse Report
POVs August 22, 2025Check out the key findings from the ANA’s 2025 Impact Pulse Report, an annual study that tracks channel usage, ROI, and emerging trends in performance marketing.
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Four Smart Ways to Improve Your Customer Loyalty Program
POVs August 8, 2025Explore effective strategies to elevate your customer loyalty program in today’s fast-paced, attention-starved world. From real-time engagement and AI-powered personalization to purpose-driven rewards and fraud prevention, this POV video breaks down how brands can build customer loyalty that lasts.
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Avoiding Burnout for Marketers: How to Keep Up Without Getting Overwhelmed
POVs August 7, 2025Marketing moves fast, but burnout moves faster. In this installment of The POV, we break down five practical strategies to help marketers stay energized, focused, and effective without getting overwhelmed.
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Budget Cut Survival Guide: Thriving When Marketing Dollars Shrink
POVs July 29, 2025With budgets being slashed, marketers are feeling the pressure to produce more with less. But hope is not all lost. With these tips, your team can maximize the budget you do have and knock your marketing out of the park.
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How CMOs Can Survive the C-Suite Hunger Games
POVs July 27, 2025The modern C-suite looks less like a leadership team and more like separate factions going to war. It’s a battle for budget and resources and if the CMO and other marketers don’t adapt, they’re likely to get left behind.
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Data on a Budget: Making Analysis Work Without Breaking the Bank
POVs July 1, 2025Many marketers face a common challenge: How to get real value from data while watching budgets get slashed to the bone. But the truth is, you don’t need big budgets to do good analysis. Here’s some tips for how you can get it done.
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Three Tips to Supercharge Product Placement in the Streaming Age
POVs July 1, 2025Learn three key tips for how your brand can get the most out of product placement activations, leveraging the more traditional but still effective tactic to breakthrough with audiences that are tuning out ads.
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When AI Meets B2B: Real Marketing Cases That Actually Worked
POVs June 17, 2025Yes, AI can help your B2B company deliver real results, even on a shoestring budget. Find out how with this POV, which covers real life AI B2B success stories.
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Five Ways to Implement AI for Small Business Marketing
POVs May 28, 2025Supercharge your SMB’s marketing efforts with AI by starting with these five tips from the ANA’s Mike Berberich.
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Three Key Takeaways from the ANA’s Client-Agency Tenure Report
POVs May 20, 2025The ANA recently examined the current state of client-agency tenures, conducting a form of this research for the first time in a decade. Find out all the key takeaways from the Client-Agency Tenure Report with this quick video.
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Three Ways CMOs Can Get Back in the Good Graces of CEOs
POVs May 9, 2025A flurry of recent research reports suggest CEOs have had it with their CMOs. But CMOs can still reverse the trend and get back in the good graces of the C-suite.
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Reality Check: Managing Expectations with Generative AI in Marketing
POVs April 28, 2025This POV with ANA tech guru Mike Berberich is full of tips to help your business pump the brakes on AI implementation and ensure you're setting your brand up for long-term success.
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Five Best Practices for Using AI in Search Marketing
POVs April 22, 2025Ensure you’re staying ahead of the competition and supercharging your SEO marketing efforts with AI by following these five best practices, which have been collected from the ANA’s “AI in Search Marketing” research report and can be implemented right now.
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Three Marketing Issues Consumers Told Us They’re Concerned About
POVs March 31, 2025In this POV, we cover three major complaints consumers have about marketing, sourced from the more than 4,300 ethics inquiries processed by the ANA Center for Ethical Marketing in 2024.
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From Amazon with Love: What James Bond’s New Home Means for Marketers
POVs March 26, 2025Amazon’s recent purchase of the James Bond franchise is a marketing supernova that is sure to provide advertisers many interesting opportunities. In this POV, Mike Berberich looks at five brand partnership scenarios that will leave our industry shaken and stirred.
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