POVs
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Pump Up the Volume on Podcast Advertising
POVs November 14, 2023Champions of Growth host Matthew Schwartz explores some reason why podcast advertising investment has waned and offers some tips for advertisers who want to get out ahead of the competition on the increasingly important channel.
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Prompt Like a Champ: Best Practices for Generative AI Prompts
POVs October 30, 2023Marketing Futures podcast host and ChatGPT power user Michael Berberich shares his key tips to help you create the perfect AI prompt.
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How to Win Over Purpose-Driven Gen Z
POVs October 16, 2023The Beyond Profit podcast's Ken Beaulieu covers how your brand can be more purpose-led, both internally and externally, and drive to solve social issues alongside Gen Z. In doing so, you'll gain a big competitive advantage.
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Marketing and Mental Health: Steps Your Brand Can Take to Combat a Crisis
POVs October 4, 2023Learn how your brand can lead the charge for mental wellness, both through messaging and with a commitment of resources for consumers and employees.
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Deepfakes and Disasters: The Potential Nightmares of Hyper-Realistic Marketing
POVs September 20, 2023Marketing Futures podcast host Mike Berberich gives marketers a rundown on what a deepfake is, how this new technology can affect marketing, and how to respond if and when a deepfake crisis arises for your brand.
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How to Improve Marketing’s Value Within the Organization
POVs September 20, 2023Champions of Growth host Matthew Schwartz asks key questions marketers need to answer if they want to get a handle on their myriad responsibilities and improve their standing in the eyes of other executives.
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The Main Reason Why Purpose Initiatives Fail
POVs September 7, 2023Ken Beaulieu, host of the Beyond Profit podcast, covers the reasons why some purpose initiatives fail and explains how to avoid these costly errors.
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The Marketer’s Role in the Fight Against AI Bias
POVs August 22, 2023This POV from Marketing Futures covers how marketers can combat AI bias through the development, deployment, and monitoring stages.
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Do Marketers Actually Care About DEI?
POVs August 10, 2023A recent report on diversity within the industry suggests that marketing is currently 20 years behind U.S. census data. With almost all meaningful metrics suggesting marketing is lagging behind the rest of society and perhaps even moving backwards, it has become fair to ask, "Do marketers actually care about DEI?"
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It's Time for B2B to Go Big on Branding
POVs July 28, 2023Champions of Growth host Matthew Schwartz provides some valuable tips for B2B marketers to take a page out of the B2C playbook by going big on branding and achieving long-term success.
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Why Aren’t More Marketers Growth Hacking?
POVs July 12, 2023Marketing Futures podcast host Mike Berberich explains exactly what growth hacking is, how it works, and how any marketer can implement it into their overall marketing mix to drive growth.
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The Purpose of Having a Personal Purpose
POVs July 7, 2023Ken Beaulieu shares tips for how employees can discover their personal purpose and for how brand managers can help them do so, while also aligning the brand purpose with the values of the team.
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How Marketers Can Effectively Connect with Gen Z
POVs June 27, 2023Champions of Growth host Matthew Schwartz has uncovered a few tried and true ways to connect with gen Z effectively, as well as some things brands absolutely do not want to do when trying to win the business of the first digitally native generation.
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Four Ways to Build Consumer Trust in Your Brand Purpose
POVs June 16, 2023Beyond Profit host Ken Beaulieu outlines why trust is so important to business success and provides four tips for how brands can make building trust a key piece of their brand purpose strategy.
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Your Brand Can’t Afford to Sleep on Sonic Branding
POVs June 16, 2023Marketing Futures podcast host Mike Berberich explains the concept behind sonic branding, why it is such a powerful tool for brand marketers, and shares three tips for how you can begin leveraging the tactic.
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Five Ways to Power Brand Purpose with Nonprofit Partnerships
POVs May 19, 2023Beyond Profit host Ken Beaulieu provides five tips for how brands can initiate and maximize nonprofit partnerships that ensure their purpose feels authentic and meaningful to consumers.
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Are NFTs the Future of Customer Loyalty Programs?
POVs May 18, 2023Though they seemed to disappear as quickly as they emerged in the public eye, NFTs — and the technology that they're built on — still offer brands an enticing opportunity to deepen customer relationships and drive brand loyalty.
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Insurers Provide a Master Class for Using Comedy in Advertising
POVs May 8, 2023Matthew Schwartz, host of the Champions of Growth podcast, explores the peculiar trend of humor in advertising declining despite being a proven way to connect with consumers and offers some points of inspiration for marketers interested in injecting a little levity into their ads.
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Three Tips for Brands That Want to Take a Stand
POVs April 24, 2023Beyond Profit host Ken Beaulieu explores what has happened for CVS since it took a stand against tobacco in 2014 and outlines three ways marketers can do the same for their own brands.
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Taming the MarTech Stack
POVs April 12, 2023Champions of Growth host Matthew Schwartz provides some key tips and building blocks for how marketers can avoid being overwhelmed by MarTech and get the most out of their technology.
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