POVs
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POV: Stop Chasing Virality
POVs June 23, 2026Chasing virality may be costing brands more than it delivers. The ANA's Mike Berberich argues that a system built on consistent, repeatable content will outperform the viral gamble every time.
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How to Win Search When AI Writes the Rules
POVs June 12, 2026AI-driven search is reshaping how brands get found, with click-through rates dropping 34.5 percent when AI overviews appear. Marketers who still optimize for traditional keywords may be ceding the AI narrative to competitors and third-party sources. Don't fall into that trap by following the tips in this POV.
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Three Ways to Maximize Your Creator Partnerships
POVs May 22, 2026Creator economy ad spend is projected to hit $37 billion this year, and brands like American Eagle are racing to formalize their partnerships. Marketers who lack a structured approach to creator collaboration may be leaving significant value on the table.
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Three Ways Your Brand Can Win Big With Consumers During the Semiquincentennial
POVs April 24, 2026As America marks its semiquincentennial, marketers face a rare moment to move beyond patriotic promotion. This POV outlines three ways brands can build trust, demonstrate values, and create lasting relevance with consumers during 250th anniversary celebrations.
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Brand Central Station: Five Tips for Winning with Pop-Up Activations
POVs April 10, 2026Pop-up activations are surging as brands seek real-world connection. This POV shares five practical tips to help marketers design pop-up experiences that drive engagement, social sharing, and results.
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Forget the Finish Line: Why Systems, Not Goals, Are the Way Forward for Marketers
POVs April 6, 2026Why the “finish line” mindset no longer works for marketers. This POV explains how shifting from goals to systems helps teams perform consistently amid changing platforms and rising expectations.
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Five Moves to Build Brand Trust in the Data-Driven Era
POVs March 20, 2026Learn five moves your brand can make to earn consumer trust through responsible data governance, lifted directly from the ANA’s “Building Brand Trust with Data Governance and Privacy” playbook.
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Brand Ubiquity: Three Ways to Stay Ever-Present Without Being Overwhelming
POVs March 12, 2026Learn three tips to optimize your media strategy and ensure your brand shows up when consumers need it without being “annoying as hell.”
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What “Machine to Machine Marketing” Means for Your Brand
POVs February 20, 2026What happens to your marketing in a world where brand bots and consumer bots communicating with one another becomes more frequent than human-to-human interaction? It’s not something out of a science fiction novel. It’s the emerging reality for our industry, and you need to get ready for it.
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Five Moves to Make Marketing Ops Your Competitive Engine
POVs February 9, 2026Pulling takeaways from the ANA’s report, “Unlocking the Strategic Value of Marketing Operations,” this POV will teach you how to transform your marketing ops team from a tactical outfit into a group of architects who turn chaos into clarity and leverage tactical excellence to fuel tangible business impact.
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Five Things to Know About the New Video Format Crushing TikTok
POVs January 4, 2026There’s a new trend bubbling up with Asian social media users and it’s poised to take the U.S. by storm. With eye-popping completion rates and a valuation already eclipsing $5 billion in China, your brand can’t afford to miss the boat when this new video format goes global.
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Five Ways B2B Marketers Can Finally Unlock the Power of Their Data
POVs December 17, 2025Recent research shows that B2B brands are lagging behind their B2C counterparts when it comes to leveraging data, significantly hurting their bottom-line success. These five key strategies will ensure your B2B brand is not one of them.
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Three GEO Tips to Future Proof Your Search Strategy
POVs December 14, 2025The rules of discoverability are shifting — again. And if your brand wants to stay relevant in the new AI-dominated world of search, it’s time to optimize for the engine behind the engine. Get started with these three best practices.
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Five Key Findings from the ANA’s Report on Sustainable CTV
POVs December 1, 2025With these five key findings from the ANA and Scope3’s latest research on sustainable CTV, your media buys will not only become more environmentally friendly but also perform better.
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Three Traits of Effective Modern Leadership
POVs December 1, 2025Modern leadership is changing and if those in charge at your organization don’t get on board, your business will almost definitely be left behind.
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Three Ways to Unlock the Creative Superpowers of Neurodivergent Employees
POVs November 20, 2025With research indicating creative teams that include neurodivergent people can be up to 30 percent more productive, it’s likely your business is missing out on marketing performance by neglecting neurodivergent inclusion. You can change that and start reaping the rewards of smarter workspaces with these three tips.
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Three Ways to Enhance Your Internal Marketing Efforts
POVs November 11, 2025Internal marketing is one of the most underutilized and overpowered ways to rally the entire company around your team’s efforts. Make sure you’re making the most of this critical tool with these three tips.
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Five Key Ways Marketers Can Make AI Work with Their Data
POVs November 6, 2025Ensure you’re getting the most out of your AI tools with these five game-changing data strategies that will transform your marketing efforts.
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The Hidden Crisis Costing Brands Millions in Retail Media
POVs October 22, 2025Despite billions being invested into retail media campaigns, many brands are still letting internal misalignment derail their efforts, leaving ton of money on the table in the process. In this POV, we explore the most common internal issues around retail media activation and share how you can fix them.
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Five Essential Elements of Creative Briefs That Actually Drive Results
POVs October 15, 2025With creative effectiveness being one of the top drivers of business success, it is crucial you get your briefs right. Find out what makes a brief great with these five insights, based on feedback from over 900 marketing executives.
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