Playbooks & Tools
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Free Web Analytics from Google
Tools January 1, 2026A guide to help you understand what Google Analytics is and how it could be beneficial to your organization.
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Fundamentals of Event Marketing
Tools January 1, 2026Read this guide to learn the basic principles of event marketing.
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Gamification System RFP Template
Tools January 1, 2026Use this tool to help you design a Request for Proposal (RFP) for a Gamification platform.
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Gamification Technology Overview
Tools January 1, 2026Our Gamification Technology Overview highlights the Gamification technology space at a high-level.
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Gamification Vendor Evaluation
Tools January 1, 2026Use this matrix to compare Gamification platforms based on your requirements.
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Gamification Vendors Matrix
Tools January 1, 2026Use this matrix to obtain information about key vendors in the Gamification technology space.
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Gantt Chart Template
Tools January 1, 2026Use this to create a graphical representation of the duration of tasks associated with a project.
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GAP Analysis Template (Basic)
Tools January 1, 2026Use this Experiment Planning Workbook to analyze each experiment you are considering based on Probability (chances the experiment will be successful), Impact (how will it affect your key metrics, and Feasibility (ease and low cost to attempt).
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GAP Analysis Tool (Advanced)
Tools January 1, 2026Use this tool to analyze your organization and identify gaps in your capabilities.
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Generate Leads with Webcasts
Tools January 1, 2026A guide to help you learn how to generate leads by providing on-demand webcasts.
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Generating Business Strategy Plans
Tools January 1, 2026This guide provides practical advice for building a comprehensive business strategy plan.
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Generative AI for Content Marketing Cheat Sheet
Tools January 1, 2026Use this cheat sheet to learn about best practices for leveraging Generative AI for Content Marketing at your company.
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Generative AI for Content Marketing Checklist
Tools January 1, 2026Use this checklist to help you leverage generative AI for content marketing at your company.
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Generative AI for Content Marketing Quick Win Package
Quick Wins January 1, 2026ANA’s latest Quick Wins Package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of integrating generative AI platforms into the marketing function, specifically content marketing campaigns.
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Getting Started with Lead Scoring Best Practices Guide
Tools January 1, 2026A guide to help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.
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Go-To-Market Budget Quick Win
Quick Wins January 1, 2026The Go-To-Market Budget Template is a high-level visual tool to help you present your launch spending plan clearly and confidently. It supports planning across channels, agencies, and events while aligning spend with timeline expectations, serving as a companion to your spreadsheet models.
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Go-To-Market Framework
Tools January 1, 2026Use this modern go-to-market framework to define the activities required to successfully build market-driven products and services that customers will accept.
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Go-To-Market Plan Quick Win
Quick Wins January 1, 2026The Go-To-Market Plan Template offers a simple, visual way to define and align your GTM approach. It maps out your target segments, planned campaigns, distribution strategies, and key sales channels, making it easy to understand, share, and act on your go-to-market strategy.
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Governing Your Corporate Website
Tools January 1, 2026This guide provides practical advice for building a comprehensive business strategy plan.
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Graphic Use Policy
Tools January 1, 2026A policy template to document acceptable use for graphics in your organization.
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