Playbooks & Tools
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Events Manager Job Description
Tools January 1, 2026A template to quickly document the role and responsibilities for this position.
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Examine Buy In with Stakeholder Analysis
Tools January 1, 2026A guide to help you identify and understand the key stakeholders involved in decision-making for your next project.
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Executing an Event Marketing Plan
Tools January 1, 2026Read this guide to learn how to successfully execute an event marketing plan.
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Expense Reporting Tool
Tools January 1, 2026We created the Expense Reporting Tool to help you keep track and record monthly expenses.
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Experiment Planning Workbook
Tools January 1, 2026Use this Experiment Planning Workbook to analyze each experiment you are considering based on Probability (chances the experiment will be successful), Impact (how will it affect your key metrics, and Feasibility (ease and low cost to attempt).
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Exploratory Research Plan
Tools January 1, 2026A template to help you create a plan for your upcoming exploratory research initiative.
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Extranet Development Checklist
Tools January 1, 2026A checklist to help you plan and develop your extranet.
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Facebook Page Checklist
Tools January 1, 2026A Microsoft Excel checklist to ensure the success of your Facebook Page.
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Facilitating Insightful Focus Groups
Tools January 1, 2026This guide provides practical advice for conducting insightful focus group sessions.
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Facilitator Evaluation Template
Tools January 1, 2026A tool to help you evaluate a focus group facilitator.
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Feasibility Study Template
Tools January 1, 2026A template to help you conduct an objective and rational analysis of the strengths and weaknesses of a proposed project.
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Feature Advantage Benefit Tool
Tools January 1, 2026A template to create a matrix of product features, advantages, and benefits.
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Financial Resource Request Form
Tools January 1, 2026A form that allows staff to explain and justify why they would like to spend money.
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Finding ROI with Online Ad Campaigns
Tools January 1, 2026A guide to help you analyze the return on investment (ROI) for online advertising campaigns.
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Firing Your Agency Cheat Sheet
Tools January 1, 2026Use this cheat sheet to learn about best practices for firing your agency and how to overcome common pitfalls.
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Firing Your Agency Checklist
Tools January 1, 2026Use this checklist to help you take a systematic approach to firing your agency.
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Firing Your Agency Quick Win Package
Quick Wins January 1, 2026ANA's Firing Your Agency Quick Win package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of the way when parting with your agency — assessment, communication, offboarding, and transition.
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Focus Group Facilitator Selection Tool
Tools January 1, 2026A tool to help you evaluate potential focus group facilitators (moderators).
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Focus Group Report Template
Tools January 1, 2026Use this tool to help you communicate the findings of a focus group.
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Formalizing the Sales Support Function
Tools January 1, 2026A guide to help you standardize and formalize the sales support function within your organization.
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