Playbooks & Tools
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Firing Your Agency Quick Win Package
Quick Wins January 22, 2024ANA's Firing Your Agency Quick Win package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of the way when parting with your agency — assessment, communication, offboarding, and transition.
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Generative AI for Content Marketing Cheat Sheet
Tools January 22, 2024Use this cheat sheet to learn about best practices for leveraging Generative AI for Content Marketing at your company.
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Generative AI for Content Marketing Checklist
Tools January 22, 2024Use this checklist to help you leverage generative AI for content marketing at your company.
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Generative AI for Content Marketing Quick Win Package
Quick Wins January 22, 2024ANA’s latest Quick Wins Package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of integrating generative AI platforms into the marketing function, specifically content marketing campaigns.
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Implementing a Purpose-Led Culture Cheat Sheet
Tools January 22, 2024Use this cheat sheet to learn about best practices for implementing a purpose-led culture at your organization.
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21st Century Marketing Manifesto Best Practices Guide
Tools January 21, 2024This manifesto will discuss the modern marketing dilemma and status quo, and then describe the different kind of thinking required to manage modern marketing performance.
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ABM Buying Committee Diagram
Tools January 21, 2024Use our ABM Buying Committee Diagram to build an organizational chart of the buying committee at one of your target accounts.
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ABM Campaign Plan and Checklist
Tools January 21, 2024Use our ABM Campaign Planning Tool to plan and execute successful ABM campaigns.
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ABM Content Plan Worksheet
Tools January 21, 2024Use our ABM Content Plan Worksheet to identify the content assets that you will use for different personas.
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ABM Framework
Tools January 21, 2024Use this account based marketing (ABM) framework to define the activities required to successfully create, plan and execute an ABMÂ program.
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ABM Metrics Dashboard
Tools January 21, 2024Use our ABM Metrics Dashboard to define, track, and communicate your key ABM program metrics with your team.
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ABM Platform Evaluation Template
Tools January 21, 2024Use our ABM Program Budget Template to create an ABM program budget and track your spending.
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ABM Program Budget Template
Tools January 21, 2024Use our ABM Program Budget Template to create an ABM program budget and track your spending.
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ABM Roles Matrix
Tools January 21, 2024Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.
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ABM Tiers Worksheet
Tools January 21, 2024Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.
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Achieving Corporate Sales Targets
Tools January 21, 2024This guide provides practical advice for analyzing past sales and achieving future targets.
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Adopting Consultative Selling Best Practices Guide
Tools January 21, 2024This guide provides practical advice for converting to a consultative selling approach.
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B2B Data Management Best Practices Guide
Tools January 21, 2024Read this guide to help you organize your data management efforts. You will also learn how to define goals, specify requirements, and build a plan to meet those requirements for data management success.
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B2B Data Management Maturity Model
Tools January 21, 2024Our B2B Data Management Maturity Model was designed to help organizations by providing a road-map for improving their Data Management efforts and capabilities.
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B2B Marketing Automation Best Practices Guide
Tools January 21, 2024This guide discusses how the ins-and-outs of B2B marketing automation to ensure your organization's success as you purchase and implement a system.
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