Webinar Rewinds | ANA Marketing Knowledge Center

CES 2022: What the Latest Innovations Mean for Marketers in a Hybrid World

Webinar Rewinds February 2, 2022

In this webinar, explore what marketers need to know about the top trends from CES 2022 — from addressable TVs and augmented reality to the nascent opportunities in Wearables and IoT — all laddering up to their impact on consumer behavior, buying patterns, and appetite for innovation.

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Trends in U.S. Digital Advertising and Media in 2022

Webinar Rewinds January 26, 2022

In this webinar, Paul Verna, Principal Analyst and Head of the Advertising and Media Practice at Insider Intelligence, explores trends in U.S. digital advertising and media as we head into a future shaped by the pandemic but no longer bound by it.

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Speed and Agility: Marketing’s New Mandate and Its Impact on Planning

Webinar Rewinds January 20, 2022

In this webinar, learn more about a topic very much on the mind of CMOs today — marketing agility. Marketing agility is the ability to shift priorities and re-allocate funds quickly and effectively to exploit market opportunities or meet rapidly changing customer expectations.

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Road to Holistic Personalization: Customer-Centric Approach and Personas

Webinar Rewinds January 19, 2022

When done right, personalization is about treating each customer differently by gently suggesting suitable products and offers based on collected data. In this webinar, learn how to react to your customers' needs immediately and expeditiously to achieve holistic personalization on a truly personal level.

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How Brands Effectively Use Radio/Audio to Drive Engagement Among Multicultural Audiences

Webinar Rewinds January 13, 2022

In this webinar, learn why and how distinct multicultural audiences consume radio across platforms and how brand marketers perceive the benefits of radio and audio to connect with multicultural audiences.

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Pinterest Predicts 2022: The Art + Science of Trendspotting

Webinar Rewinds January 13, 2022

In this webinar, Pinterest’s Talia Parnass and Jenna Landi walk through 35 predictions for the year ahead and the details behind those claims. But this isn’t your typical year-end trend report. It's a not-yet-trending report — a window into the future from the platform where people go to plan it.

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Maryland Digital Tax Compliance

Webinar Rewinds January 11, 2022

Regulations implementing the Maryland digital advertising gross revenues tax were recently finalized and adopted by the Maryland Comptroller. This webinar provides a review of the regulations and the compliance issues and burdens they raise for ANA members.

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Why Winning Matters: How Awards Programs Drive Business Growth

Webinar Rewinds January 5, 2022

Creative industries value the celebration of award programs. Beyond the spotlight, the photographer's lens, and the shiny hardware lies the opportunity for business growth. In this webinar, learn where to even start and how you can truly drive your business forward with the help of awards.

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The New Marketer Must-Have: The Creative Stack

Webinar Rewinds December 16, 2021

In this webinar, Shutterstock’s VP of Innovation, Chip Schenck, discussed the main components of the new creative stack and shared best practices for how marketers are leveraging data to improve each part of the creative process.

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Creating a Complementary — and Results-Driven — Approach with Addressable and CTV

Webinar Rewinds December 9, 2021

In this webinar, learn how advertisers are taking advantage of addressable TV to understand where to reach audiences, improve the relevancy of their media, and measure the results of their cross-screen campaigns.

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Meeting the Sustainability Mandate: Equipping Marketers for Full Systems Change

Webinar Rewinds December 1, 2021

Climate change necessitates a full-systems change. In this webinar, learn what this means for marketers and how can we equip brands to drive the adoption of sustainable consumption habits while also conferring a competitive advantage.

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In-Housing for Speed and Relevancy: Lessons Learned Over a Five-Year Journey

Webinar Rewinds November 17, 2021

In this webinar, VP of marketing Tom Kuhn shared some of the key lessons the PGA TOUR learned in its five-year journey to in-house the majority of its creative and media agency needs and discussed what’s next for the TOUR in the continuing evolution of their in-house capability.

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B2B, Sustainability, and Brand Health: Key Considerations for Brand Marketers

Webinar Rewinds November 11, 2021

Coinciding with COP26, where world leaders gathered to address the climate crisis, Bloomberg Media explored several questions about the climate through a business lens in this webinar.

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Developing an Internal Agency Winning Team Culture

Webinar Rewinds November 10, 2021

In this webinar, discover how to inspire and grow an internal agency team that will drive unprecedented business results, crush big goals, and even thrive during critical and difficult moments — a team built to withstand a pandemic.

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Three Data-Driven Ways to Drive Revenue Through Deeper Multicultural Understanding

Webinar Rewinds November 4, 2021

In this webinar, learn how understanding multicultural consumers can help you drive revenue, optimize ad spend, and meet your KPIs.

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Agency Management as a Risk Mitigation Tool

Webinar Rewinds October 28, 2021

Brands usually implement agency-management initiatives with two goals in mind: rationalizing and elevating agency relationships, and driving cost efficiencies to optimize spend. This panel discussion demonstrated how enterprise agency management tools can mitigate risk related to a number of issues.

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The State of the Audio Landscape and How to Engage New Audiences

Webinar Rewinds October 28, 2021

In this webinar, National Public Media vice president of marketing Lamar Johnson and NPR associate director of audience insights Susan Leland dove into the state of the audio landscape today, where it’s headed, and the impact it can deliver for your brand.

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What’s Old Is New: Marrying Classic DM Principles with Facebook AI to Drive Efficiency

Webinar Rewinds October 27, 2021

Increasingly, performance marketers are relying on Facebook’s AI to drive marketing efficiency. But is this bot really so hot … or is it not? We used good old fashioned direct marketing principles to put Facebook’s AI to the test, and the results may surprise you.

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Customer Reviews and Influencer Marketing: Is Your Company on the FTC Notice of Penalty Offenses Naughty List?

Webinar Rewinds October 21, 2021

In this webinar, learn more about a notice the FTC sent to over 700 companies warning them that they could incur significant civil penalties if they use endorsements in ways that run counter to prior FTC administrative cases.

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How Google’s Machine Learning Models Unlock More Accurate Measurement and Better Performance

Webinar Rewinds October 21, 2021

In this webinar, Google product experts illustrated how they are using machine learning models to help future-proof measurement while upholding the user’s experience, respecting their privacy, and protecting their data.

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