Webinar Rewinds
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Inspiration from Award-Winning Email Marketing Campaigns
Webinar Rewinds January 20, 2021In this webinar, learn how two prestigious 2020 ANA Email Program Award winners creatively used different techniques to improve their email marketing ROI.
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The Future of Search Marketing: What's Now. What's Next.
Webinar Rewinds January 20, 2021From marketplaces to smart speakers to augmented reality, search is becoming a marketing channel that lives throughout the customer journey. In this webinar, learn where search is going, how consumers are changing, and what marketers need to do about it to get ahead.
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Going Beyond with Jeep’s Passion for Adventure
Webinar Rewinds January 13, 2021In this webinar, learn how Jeep tapped into the Winter X Games attendees’ passion for adventure with a REGGIE Award-winning ride of a lifetime without ever leaving the slopes.
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How Your Brand Can Win When You’re Being Outspent
Webinar Rewinds January 13, 2021In this webinar, Bill Durrant, President, and Talia Arnold, Head of Strategy, at Exverus Media, shared proven strategies and real-life examples for marketers who want to drive brand growth with comparably modest media budgets.
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CCPA/CPRA Compliance
Webinar Rewinds January 12, 2021In this webinar, representatives from Venable discussed recent changes to the regulations enforcing the California Consumer Privacy Act (CCPA), where things stand with the California Privacy Rights Act (CPRA), and compliance issues surrounding both CCPA and CPRA.
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Digital Ad Spending and Trends in 2021: eMarketer’s Outlook
Webinar Rewinds January 6, 2021In this webinar, learn about the most important points of eMarketer's latest forecast of digital and traditional ad spending in the U.S., plus highlights from major global markets.
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Owning Game-Changing Subcategories, the Only Way to Grow
Webinar Rewinds January 6, 2021In this webinar, learn why the only way to grow (with rare exceptions) is with “must-haves” defining game-changing subcategories with a new or markedly superior customer experiences or brand relationship, an exemplar brand that positions the subcategory, and barriers to competitors.
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Inspiring Organizational Change: Keeping the Complexity Simple
Webinar Rewinds December 16, 2020In this webinar, learn why the value of an agile organization that moves effectively cannot be underestimated and in fact can be quantified.
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Radio Listener Insights and Strategies to Reach Them
Webinar Rewinds November 19, 2020In this webinar, get an inside look into the current trends and insights recent studies about radio have surfaced to help define your media and radio strategies for the coming quarter and year.
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The Evolution of Social Advertising in 2020
Webinar Rewinds November 11, 2020To help marketers prepare and keep up with changes in consumer preferences and expectations, Smartly.io surveyed over 2,000 consumers globally to better understand how social advertising impacts the way they view brands. In this webinar, learn more about the results of this survey.
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Five Marketing Strategies for the Historic 2020 Holiday Season
Webinar Rewinds November 5, 2020In this webinar, get an inside look into current online consumer shopping trends and how holiday shopping will change in 2020.
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Using Data to Drive Results: How to Design Smarter Influencer Campaigns
Webinar Rewinds October 8, 2020This webinar shared how different data sources like social listening, search and trend data, and market basket insights can come together to create a more purposeful, targeted, and measurable influencer campaign.
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The Total TV Landscape in 2020
Webinar Rewinds October 1, 2020In this webinar, FreeWheel and Rothwell shared insights on how television viewership habits have evolved in 2020.
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How B2B Companies Are Adapting Customer Engagement Strategies During COVID
Webinar Rewinds September 28, 2020To help corporate marketers understand COVID's impact on their buyers and industry at large, Edelman and LinkedIn surveyed nearly 400 U.S. B2B executives across a wide range of company profiles.
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Exponential Z: How Gen Z Women Are Rising to Today’s Challenge and Redefining What's Next
Webinar Rewinds September 24, 2020In this webinar, learn how gen Z women are influencing the rise of the next billion-dollar trends, brands, and social causes, and how marketers can unlock the estimated $148 billion per year that they are spending.
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Consumer Identity: The Key to Personalized Creative and Content in a Direct-To-Consumer World
Webinar Rewinds September 1, 2020In this session, brands learned how to leverage consent-based consumer identity for precision marketing by serving the right content to the right person in the right place and the right moment.
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The Impact and Opportunities of Cookie-less Advertising
Webinar Rewinds August 25, 2020In this webinar, Marketing Evolution's Chief Data and Technology Officer, Michael Cohen explored the future of attribution as Google implements changes for DoubleClick and the Chrome Browser.
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Ensuring Marketing Continuity for Sustainable Growth
Webinar Rewinds July 28, 2020In this webinar, we looked at the five dimensions of Marketing Continuity; discussed how marketers can drive value through smarter use of assets; and shared how to identify areas which can benefit from further efficiencies.
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How Marketers Must Adjust to the New Trial Mentality
Webinar Rewinds July 23, 2020This webinar examined how a trial mentality disrupts how marketers think about strategy, creative, media, and metrics, how to keep new shoppers that discovered a brand during COVID, and how to get lapsed shoppers to “try” your brand again.
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BIC’s Journey to Global Digital Acceleration
Webinar Rewinds July 22, 2020In this webinar, Jen Elmashni, VP of Global E-Commerce and Digital Marketing, and Anna Ritchie, Head of Global Digital Content Strategy and Operations, shared insights and best practices for winning in the Digital space.
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