Webinar Rewinds | ANA Marketing Knowledge Center

How Marketers Must Adjust to the New Trial Mentality

Webinar Rewinds July 23, 2020

This webinar examined how a trial mentality disrupts how marketers think about strategy, creative, media, and metrics, how to keep new shoppers that discovered a brand during COVID, and how to get lapsed shoppers to “try” your brand again.

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BIC’s Journey to Global Digital Acceleration

Webinar Rewinds July 22, 2020

In this webinar, Jen Elmashni, VP of Global E-Commerce and Digital Marketing, and Anna Ritchie, Head of Global Digital Content Strategy and Operations, shared insights and best practices for winning in the Digital space.

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A Guide to Growth Marketing During COVID-19

Webinar Rewinds July 20, 2020

In this webinar, David Rodnitzky, CEO and Founder at 3Q Digital, shared his recommendations for marketing during COVID-19, including tips on where to pivot your focus if events were a large part of your marketing strategy; how to use real-time data to adjust budgeting, forecasting and KPIs; and what to keep in mind while creating messaging that speaks to the times.

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Heat + Deloitte Digital Use Social Sensing to Help Business Navigate COVID-19

Webinar Rewinds July 16, 2020

In this webinar, Heat + Deloitte Digital shared insights on AI platforms, Heat AI and Sprinklr, and how its agile team of strategist, analysts and creatives deliver actionable insights that businesses can use to navigate this next normal.

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Adapting Experiential Marketing in the Era of COVID-19 Using Experiential Relationship Management

Webinar Rewinds July 15, 2020

In this webinar, Jonathan Yaffe, CEO & Co-Founder of AnyRoad, discussed how Experiential Relationship Management (or ERM, CRM for experiences) allows brands to capture data about experience participants to build better, long-term relationships with customers and maintain brand loyalty.

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The State of Sponsorship and Experiential Marketing: Where to Next?

Webinar Rewinds July 10, 2020

In this webinar, Global Managing Director at IEG, Peter Laatz, and Director of Brand Activation, and Sponsorship and Experiential Marketing at ANA, Gena Casciano discussed the state of the Sponsorship Marketing industry, and how brands are adapting to these challenging times.

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Marketing Through a Crisis: Three Opportunities for Action

Webinar Rewinds June 30, 2020

In this webinar, you will learn about the beliefs and concerns marketers have today and the challenges they face moving forward.

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Insights on Shifting Viewing Behavior and Show Discovery

Webinar Rewinds June 22, 2020

Xandr shared new insights on what viewers are watching now, while addressing the shifts in viewing behavior, including bingeing and on-demand viewing, that have emerged over the last few months.

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Playing the Long Game: Building Relationships in Times of Uncertainty

Webinar Rewinds June 22, 2020

In this webinar, speakers discussed why a focus on customer relationships is more important than ever and how you can deliver email that helps your customers – not just now, but in the future to come.

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Navigating Changing Consumer Behavior during COVID-19

Webinar Rewinds June 16, 2020

In this webinar, data, insights, and consulting leader Kantar examined how consumers and brands have been transformed by COVID-19 and provided guidance for how brands can emerge stronger in the years ahead.

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How Brands Using Smart Data Fuel Meaningful Customer Relationships and Trust

Webinar Rewinds June 15, 2020

In this webinar Axiom, and Matterkind dive into the importance of trust in the marketing/advertising ecosystem and how using data, inventory, technology, and audience strategy to engage consumers in an authentic way will help those content experiences shine.

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Six Ways to Redesign Scope of Work Programs in Uncertain Times

Webinar Rewinds June 5, 2020

In this webinar, Decideware shared top recommendations to help shape a successful approach to scope of work programs between advertisers and agencies.

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Putting the B2B Customer Front and Center: A Holistic Approach

Webinar Rewinds June 3, 2020

In this webinar, Merkle, B2B International, and guest speaker from Forrester dove deeper into these survey findings and discussed ‘never before’ solutions required for today’s agencies to meet the evolving demands of the booming B2B marketplace.

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Drive Brand Growth Using Messaging Supporting Multicultural and Inclusive Communities

Webinar Rewinds June 1, 2020

In this webinar, AIMM senior leaders and board members shared their journeys to shore up brand partnerships and take stances against xenophobia, racism, and hate targeting Asians, Blacks, Hispanics and LGBTQ segments, which have escalated during the COVID pandemic.

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Marketing in Anxious Times: People’s Psychology Is Changing

Webinar Rewinds May 26, 2020

In this presentation Behavioral Science identified some of the key shifts taking place in people's motivations and values, and discuss implications for brands in communicating with people in the long-term amid the COVID-19 pandemic.

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Leaning Into Tribalism: How Brands and Retailers Are Winning in the New Normal

Webinar Rewinds May 21, 2020

This presentation explored the origins of today's often-ugly tribal consumer landscape, how it's affecting the retail market, and how visionary business leaders are turning it into gold.

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Recession-proof? Strengthening Your Brand in Turbulent Times

Webinar Rewinds May 19, 2020

In this webinar, Analytic Partners discussed how to support decision making and reduce risk by balancing the long- and short-term, leveraging scenario planning and increasing speed to insights.

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Data Sources for Media: A Buyer’s Guide

Webinar Rewinds May 18, 2020

This webinar introduced listeners to a brief overview of the data ecosystem, why evaluating data before purchase is important, five criteria to use to evaluate the quality of a dataset, and specific steps to follow when considering purchasing a dataset.

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COVID-19 Marketing Recovery Best Practices: Lessons from Brands in China

Webinar Rewinds May 11, 2020

This webinar explored lessons that could be of value to brands in the U.S. regarding COVID-19 recovery — including the characteristics of multinational and local companies in China which are showing signs of early recovery, and how marketing has been integral to maintaining performance and engagement.

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