Webinar Rewinds | ANA Marketing Knowledge Center

eMarketer Big Picture View: Where TV and OTT/Streaming Worlds Collide

Webinar Rewinds March 26, 2020

In this data-infused webinar, eMarketer co-founder Geoff Ramsey painted a vivid picture of how the worlds of traditional TV, movie distribution, and video streaming will collide over the next 12 to 18 months.

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Payment Terms: Current Practices for Marketing Services

Webinar Rewinds March 23, 2020

In this webinar, learn about the results of an ANA survey which was initiated to determine if changes in payment terms for marketing services were isolated examples or reflective of a broader trend.

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AIMM’s New Metric (CIIM™) Measures Culture’s Impact in Brand Advertising and Programming

Webinar Rewinds March 19, 2020

In this webinar, learn about the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) CIIM™ metric, a measure that empirically connects cultural relevance in brand creative to sales lift.

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Do This, Not That! Email and Emerging Media Techniques

Webinar Rewinds February 25, 2020

In this webinar, explore the top email marketing tactics that hold long-term value and drive results.

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Skip Direct to Consumer. Go Direct to Value.

Webinar Rewinds February 19, 2020

To compete with startup DTCs, brands must look beyond the idea that DTC is a new channel to focus on the broader restructuring of consumer relationships that Forrester calls direct-to-value (DTV).

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The State of Content Marketing in 2020 — Content as a Business Strategy

Webinar Rewinds February 12, 2020

In this webinar, The Content Advisory went through new research on Content Marketing, explored the business model of content, and discussed how to develop the optimal business purpose and focus for a truly measurable content strategy.

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Mastercard: Latest Consumer Trends, the Future of Marketing, and Evolution of the Brand

Webinar Rewinds February 5, 2020

Mastercard' Cheryl Guerin shared an outlook on the latest consumer behaviors, desires/aspirations, and key trends, discussed the impact of an increasingly connected world on marketing, and shared how Mastercard is evolving its iconic brand and Priceless as a platform.

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eMarketer’s Geoff Ramsey Presents: 6 Big Trends that will Shape Marketing in 2020

Webinar Rewinds January 29, 2020

Prepare for upcoming trends, and get ahead of the curve, by listening to eMarketer’s co-founder and Chief Evangelist Geoff Ramsey as he explains what’s happening as we begin 2020, points to where things are headed over the course of the year, and provides a clear roadmap for how to respond.

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CES 2020: Bringing the Tech and the Trends to Modern Marketers

Webinar Rewinds January 22, 2020

This webinar takes you to the heart of the showroom floor at CES 2020, the world’s largest consumer electronics show, to explore the latest technological advances and what they mean for modern brand leaders.

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Where Is Email Marketing Heading in 2020?

Webinar Rewinds January 17, 2020

In this webinar, industry experts shared their perspectives on where email marketing is heading in 2020.

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Pandora: Six Trends That Will Impact Audio and Marketing in 2020

Webinar Rewinds January 16, 2020

In this webinar, learn more about Pandora's annual advertising report of the evolving audio landscape. The guide contains vision and insights from industry experts in advertising on new and useful trends in audio, creative strategy, and more.

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The Future of Search Marketing: What's Now. What's Next.

Webinar Rewinds January 8, 2020

In this webinar, Dan Golden of Be Found Online presented a variety of case studies and included a playbook to help marketers plan 2020 tactics and position their brands for the next wave of search.

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Burnout Flashpoint: The Stress Epidemic Confronting American Women in 2020

Webinar Rewinds September 26, 2019

In partnership with The Harris Poll, Meredith presented an exclusive national survey examining the epidemic-level of stress women are facing today.

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Empower Your Advertising Strategy by Tapping into the Top Three Industry Trends

Webinar Rewinds April 11, 2019

This webinar will help you better understand the opportunities of the top ad technologies and trends, and how you can drive strategies and objectives.

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SXSW 2019: Trends and Takeaways for Marketers

Webinar Rewinds March 27, 2019

Can't make it to Austin but want in on one of the hottest industry events of the year? 360i's Dani Calogera dove deep into the key themes and implications for marketers from everyone's favorite interactive conference.

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Developing Survival Thinking and Planning in Today’s Disruptive Corporate World

Webinar Rewinds March 6, 2019

Corporations that once graced the Fortune 500 are now causalities of war. They've become too bureaucratic, too political, too dysfunctional, too risk averse, and as a result, have lost their competitive edge. In this webinar, Joseph Jaffe offered a path to redemption, but with full warning — it may be too late.

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Top Five Trends for Marketers to Focus on in 2019 and Beyond

Webinar Rewinds February 27, 2019

While these may be fast moving and more complex times, part of the issue is we’re distracted by fast fads, flash movements and the headlines that everything is different now. Learn about five things to focus on and three things to ignore for the year ahead.

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What Marketers Need to Know about Taking Back Control in a Voice-Driven World

Webinar Rewinds February 20, 2019

Jenna Sheeran, SVP, Search Marketing at Digitas, explored how voice search technology is changing consumer behaviors and gave marketers actionable steps to help keep consumer loyalty.

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The State of Content Marketing in 2019

Webinar Rewinds February 13, 2019

Learn about four successful approaches that businesses are taking to scale content, lean in to the first-party data value, and create a business model that provides strategic value.

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Marketing’s Hottest Emerging Trends for 2019 from eMarketer’s Geoff Ramsey

Webinar Rewinds February 6, 2019

In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey painted an objective, reality-based picture of where marketing is headed over the next 12 months.

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