Advanced Applications of Attention Metrics with Coca-Cola | Conference Session Videos | Event Video | All MKC Content | ANA

Advanced Applications of Attention Metrics with Coca-Cola

Greg Pharo and Marc Guldimann discussed how Coca-Cola is building a strategy around attention. They shared results from tests correlating attention to outcomes, how Coca-Cola is incorporating attention metrics into programmatic buying, and the impacts of AI-powered attention metrics on the media industry.