Sixty-Four Adorable Pups Equal a Whole Lot of Engagement for Camp Bow Wow | In-House Excellence Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

Sixty-Four Adorable Pups Equal a Whole Lot of Engagement for Camp Bow Wow

Camp Bow Wow’s “Mutt Madness” campaign pitted 64 adorable dogs against one another in an online, bracket-style tournament that let brand followers pick the ultimate winner while raising both awareness and affinity for the Camp Bow Wow brand.