How Deloitte Used Augmented Reality to Increase the Value of Its U.S. Open Sponsorship During the Pandemic | Smarties Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

How Deloitte Used Augmented Reality to Increase the Value of Its U.S. Open Sponsorship During the Pandemic

With pandemic lockdowns threatening the value of Deloitte’s United States Golf Association sponsorship, the company turned to augmented reality, creating an app that allowed viewers to personalize their U.S. Open viewing experience.