Sony Music Drives Corneal Donations with Interactive Music Video | ECHO Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

Sony Music Drives Corneal Donations with Interactive Music Video

To help inspire Argentinians to become corneal donors, Sony Music and Incucai, an Argentinian health entity, teamed up with Argentinian music star Dante Spinetta and created an interactive music video that could only be viewed when someone “donated” their eyes.