Search Marketing Knowledge Center

Ally’s Direct Mail Campaign Sends Plantable Dollar Bills

ECHO Awards March 29, 2022

Ally Financial promoted awareness of its investment services with a direct mail campaign that sent customers a dollar bill infused with seeds whose growth evoked the growth in one’s money that one could achieve through investing.

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How This Mobile Company Put Businesses First

ECHO Awards March 29, 2022

Telecom created Mi Negocio Personal as a personalized digital window that helps businesses grow, keeping their essence intact and making the most Personal thing they have visible: their name.

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Duroflex Sounds of Sleep

ECHO Awards March 29, 2022

To raise awareness about lullabies as a sleep aid, Duroflex partnered with Sony Music and YouTube for a six-episode series that re-created lullabies in six traditional Indian languages.

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Flow Launches Disney+ for Them and You

ECHO Awards March 29, 2022

Flow used an integrated marketing campaign to promote the inclusion of Disney+ to its service.

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Draw the Line Against Malaria

ECHO Awards March 29, 2022

Malaria No More (MNM) partnered with Nigerian artist and activist Láolú Sebanjo for a global brand campaign aimed at raising awareness, galvanizing communities, and influencing world leaders to take immediate action against malaria.

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The Grass Is Greeners for Sorgenia

ECHO Awards March 29, 2022

Greeners is a behavioral loyalty project aimed at building the Greeners community, a place where Sorgenia can build a relationship with its customers, stimulating them through the use of missions and educational content related to environmental sustainability.

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Caterpillar Gamifies the Jobsite

ECHO Awards March 29, 2022

Caterpillar turned a job site into a life-sized game of PAC-Man with a Cat 236D3 remote-controlled skid steer loader playing the role of PAC-Man himself.

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Cheetos Integrates a QR Code with a Super Bowl Ad

ECHO Awards March 29, 2022

Frito-Lay offered viewers of its Super Bowl ad the chance to “steal” a bag of Cheetos Crunch Pop Mix by using a QR code featured in the TV spot.

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How Bank of Montreal Used Data and Influencers to Engage a Stubborn Audience

ECHO Awards March 29, 2022

To better engage Canadian millennials, Bank of Montreal (BOM) turned to data and used it as the driving force to power its “Reward the Day” campaign. Partnering with a fleet of influencers, the activation sought to show millennials that BOM understood them well and, for this reason, could add value to their lives.

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This Swedish Nonprofit Used Data to Enhance People’s Sex Lives

ECHO Awards March 29, 2022

RFSU, a Swedish sexual education nonprofit, used data and market research to design an update to its Sense Me product and experience line, creating new experiences that were meant to stimulate users via their sense of hearing, the only sense previously neglected by Sense Me.

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SickKids Foundation Reaches Historic Milestone with Data-Powered Campaign

ECHO Awards March 29, 2022

With the goal of reaching one million donors, SickKids foundation launched a campaign aimed at earning new donors by using data insights to better understand which emotions drove donations, to inform creative decisions for the campaign, and to target likely donors in the places where they were most likely to engage.

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Tinder, Meteor-Induced Apocalypses, and a New Way to Win Over Generation Z

ECHO Awards March 29, 2022

With its “Swipe Night” campaign, Tinder invented a new way to engage generation Z users on its app. The dating app brand developed an interactive, post-apocalyptic video game that reimagined its app’s iconic “swipe” as a means of surviving the apocalypse and creating deeper connections with other Tinder users.

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How This Nonprofit Is Trying to Change Mindsets

ECHO Awards March 29, 2022

Mindsets is a groundbreaking study that Canadian Down Syndrome Society conducted that set out to uncover data to prove the link between increased physical activity and increased cognition for the Down syndrome community, thereby revolutionizing prescribed therapies forever.

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How One Company Is Rethinking Motherhood Through Data

ECHO Awards March 29, 2022

The parenting space already had websites like Baby Center that spoke to the Indian mom. While Reckitt brands targeted this demographic on digital, however, there was a lack of a deeper, purposeful, and beyond-the-product connect with her.

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How This Organization Highlighted Missing Voices

ECHO Awards March 29, 2022

To make visible the serious problem of femicide and to ensure that the State and people in Mexico could not ignore the voices calling for justice, Voces de la Ausencia hacked the national anthem with a version that shows how the absence of 9 women a day in Mexico sounds.

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How India's Underdogs Won Flipkart the Festive Battle

ECHO Awards March 29, 2022

Flipkart created a series of films leveraging the underlying rivalry that existed between “haves” and “have-nots” to promote how Flipkart’s Big Billion Day sale provides India's underdogs with an opportunity for one-upmanship.

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Allerject Fits Your Life

ECHO Awards March 29, 2022

Kaléo used an integrated marketing campaign in Canada to promote Allerject, a new auto-injector that is easier to carry and use, disrupting the behavior of anaphylaxis sufferers who had been using EpiPen.

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How McCain Turned Pre-Roll YouTube Ads into Must-Watch Content

ECHO Awards March 29, 2022

The “McCain Golden Oven” campaign took an ad format notoriously despised by generation Z — YouTube pre-rolls — and turned it into a benefit, designing a contest that rewarded viewers with exclusive prizes simply for watching pre-roll ads for a designated length of time.

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Microsoft and Michael Scott Team Up to Deliver Teams Training

ECHO Awards March 29, 2022

For its “The Modern Office” campaign, Microsoft Canada turned to fictional TV boss Michael Scott and some of his friends from the hit series The Office to show business partners how they could get more out of the brand’s communication and project management product, Teams.

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