How Epsolòn Went Against the Grain to Find Success in a Competitive Market | REGGIE Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

How Epsolòn Went Against the Grain to Find Success in a Competitive Market

Operating in an increasingly competitive tequila market, Epsolòn drove sales at both retail outlets and restaurants through a campaign that leveraged the brand’s rich Mexican heritage, something other tequila brands were shying away from at the time.