Combating Gender Norms with Shaving Skincare | REGGIE Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

Combating Gender Norms with Shaving Skincare

In a world that’s more divided than ever, there’s one thing we have in common: body hair. The eos campaign features diverse creators who show off their shaving prowess in unconventional ways. From hilarious to helpful, vulnerable to vivacious, the campaign normalizes women’s mustaches, treasure trails, and toe fluff.