Kia Helps Shelter Pets Find Forever Homes | Event Recaps | All MKC Content | ANA

Kia Helps Shelter Pets Find Forever Homes

At an August 2022 ANA members-only conference, Kia proclaimed that consumers are looking for more than just a transaction with brands; they’re looking to connect with the purpose that reflects the brand’s innate truth, manifested in actions. To illustrate its work to live its own purpose, Kia described its efforts to assist pets in need of adoption.