Demonstrating Brand Purpose Authentically

There is a big difference between a brand that claims to be purposeful and a brand that acts on its purpose authentically. Indeed, there is a growing mountain of evidence that shows the most trusted and loved brands ensure their purpose is true to the nature of the business and connects with stakeholders’ passions and expectations in a genuine way. By rooting purpose in authenticity, and consistently demonstrating actions that support the “why” of a business, brands can position themselves in the best possible light and make a meaningful difference in the world. “You have to be authentic,” stresses Raja Rajamannar, chief marketing and communications officer at Mastercard. “You cannot be opportunistic because people are not idiots. They see through you; they see through the facade. So, a brand has to find its authentic expression.” In this virtual half-day conference, hosted by the ANA Center for Brand Purpose, learn how top brands are living up to the high standards of their purpose both internally and externally, addressing the needs of society, and driving consequential change.


Start: Wednesday, August 31, 2022 at 11:00am

End: Wednesday, August 31, 2022 at 1:00pm


Virtual Event (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Virtual Client-Side Tier $0 Platinum Tier $49 Gold Tier $99 Silver Tier $149 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact


Confirmed Speakers:

Jon Hall
Head of Consumer Experience Strategy

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.