How Land Rover Partnered with A+E Networks to Promote a New Truck | Event Recaps | All MKC Content | ANA

How Land Rover Partnered with A+E Networks to Promote a New Truck

Representatives from A+E Networks and Z Media Ventures’ Jim Zarchin gave an inside look at how they used content to promote the Land Rover Defender, covering how multiple brands came together to create a powerful piece of content that captured viewer attention and drove business results.